Digital Content & Product Manager

📌 Core Information

🔹 Job Title: Digital Content & Product Manager

🔹 Company: United Legwear and Apparel Company

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Digital & Ecommerce

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (3 days in office, 2 remote)

🚀 Job Overview

Key aspects of this role include:

• Crafting immersive shopping experiences across digital platforms
• Driving smart merchandising strategies to enhance customer journeys
• Optimizing site performance and trading impact through data-driven decisions
• Leading and executing promotional campaigns and big moments
• Building and leading a growing digital content and merchandising team

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer experience and data-driven decision making.

📋 Key Responsibilities

✅ Own and manage all on-site content, ensuring it is beautifully executed and always on-brand

✅ Plan digital journeys that engage, inspire, and convert across markets and languages

✅ Partner with UX and CRO teams to constantly test, learn, and improve

✅ Collaborate with creatives to turn brand moments into high-performing content

✅ Oversee front-end enhancements and CMS improvements with a focus on impact

✅ Oversee product listings, categorization, and navigation to ensure customers find what they're looking for fast

✅ Use visual merchandising and product recommendations to guide the shopping flow

✅ Align with buying and merchandising teams to ensure accurate product data

✅ Shape seasonal and curated category pages that serve both commercial goals and brand storytelling

✅ Keep SEO top of mind to increase visibility and drive organic traffic

✅ Report on key metrics like onsite engagement, product performance, and search behavior

✅ Use insights to make data-informed decisions and optimize continuously

✅ Plan and execute promotions, sales events, and seasonal campaigns

✅ Ensure smooth execution of site updates and flawless customer experiences

✅ Lead a growing digital content and merchandising team across markets

✅ Foster a collaborative, curious, and performance-driven team culture

✅ Mentor and empower team members to own their content strategies

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team leadership, with a strong focus on driving results through data and customer insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in ecommerce content and merchandising, ideally within fashion, lifestyle, or premium retail

Required Skills:

• Hands-on knowledge of Shopify Markets and CMS tools
• Comfortable with analytics tools like Google Analytics, Adobe Analytics, or similar
• Strong collaboration and stakeholder management skills across creative, tech, and commercial teams
• High proficiency in Excel for reporting and analysis
• Experience managing multilingual sites and localization workflows

Preferred Skills:

• Basic HTML/CSS for troubleshooting CMS issues
• Familiarity with AI-driven merchandising and personalization strategies
• Experience leading teams across different markets and time zones

ASSUMPTION: Candidates should have a strong blend of creative and analytical skills, with a proven track record in ecommerce content and merchandising. Experience working with Shopify and CMS tools is essential.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for mid-senior level ecommerce roles in London)

Benefits:

• Mental well-being support through OpenUp
• Hybrid working (3 days in office, 2 remote)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research for mid-senior level ecommerce roles in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. United Legwear and Apparel Company (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories for some of the world's most recognized brands.

Company Size: Medium (501-1,000 employees). ULAC offers the opportunity to work in a growing business unit with a startup-like environment, where your impact is visible, and your ideas can shape real change.

Founded: 1998. ULAC has been operating for over two decades, with a strong presence in New York City and key markets in London and the Netherlands.

Company Description:

• ULAC is a privately-held global entity that conscientiously designs and responsibly manufactures and distributes apparel and accessories for some of the world's most recognizable brands.
• The company dresses the world, head-to-toe, with brands such as PUMA, Hurley, Scotch & Soda, Skechers, Ted Baker, Champion, Van Heusen, Arrow, DKNY, Weatherproof, PRO PLAYER, Avalanche, Tall Order, and more.

Company Specialties:

• Manufacturing
• Product Design
• Packaging Design
• Global Distribution
• Inventory Planning
• Logistics
• Import/Export
• Marketing and Public Relations
• Ecommerce

Company Website: ulac.com

ASSUMPTION: ULAC is a well-established company with a strong global presence and a diverse portfolio of brands. The company's focus on responsible manufacturing and design sets it apart in the retail apparel industry.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to grow alongside a company that is scaling quickly in the digital retail space.

Reporting Structure: The Digital Content & Product Manager will report directly to the Head of Ecommerce and work closely with cross-functional teams, including creative, tech, and commercial teams.

Work Arrangement: Hybrid (3 days in office, 2 remote). This arrangement allows for a balance between collaboration and flexibility.

Growth Opportunities:

• As ULAC UK is a newly established and fast-growing business unit, there are ample opportunities for career progression and growth within the company.
• The role offers the chance to build, influence, and grow with the business, making a significant impact on its digital retail strategy.

ASSUMPTION: This role presents a unique opportunity for candidates to join a growing business unit and make a significant impact on its digital retail strategy. The company's fast-paced environment offers ample opportunities for career growth and progression.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office, 2 remote). The office is located in London E1.

Office Location(s): 48 W 38th St, New York, NY 10018, US (Headquarters); 110 Fieldcrest Avenue, 9th Floor, Edison, NJ 08837, US; 511 NJ-33, Millstone, NJ 08535, Millstone, NJ 08535, US; 1007 Beau Terre Ct, Bentonville, AR 72712, US; 36855 W 4th Street, Beaumont, CA 92223, US; 9940 Summers Ridge Rd, San Diego, CA 92121, US; 1945 Placentia Ave, Costa Mesa, CA 92627, US; 175 Galaxy Boulevard, Unit 201, Toronto, Ontario M9W 0C9, CA; TO COME, Montreal, Quebec H4Z 9Z9, CA; CFC Centre No.28 Mody Road, RM. 703/4, Tsim Sha Tsui , Kowloon, Hong Kong, HK; Jacobus Spijkerdreef 20, Hoofddorp, 2132 PZ, NL; Keizersgracht 22, Amsterdam, 1015 CR , NL; John Henri Wiltonlaan, Hoofddorp, 2132 NV , NL; Dusseldorf, 40221 , DE

Geographic Context:

• The office is located in the heart of London, offering easy access to public transportation and nearby amenities.
• The hybrid work arrangement allows for a balance between collaboration and flexibility, with the opportunity to work from home two days a week.

Work Schedule: Full-time, 40 hours per week, with flexible working hours to accommodate team meetings and collaboration.

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from home two days a week while still having the opportunity to connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Ecommerce

Key Assessment Areas:

• Candidates' understanding of the role and its requirements
• Candidates' ecommerce content and merchandising experience
• Candidates' analytical and problem-solving skills
• Candidates' ability to work collaboratively and manage stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant ecommerce content and merchandising experience, as well as your analytical and collaborative skills.
• Prepare examples of your past work that demonstrate your ability to create engaging digital journeys and drive results through data.
• Research the company and the role to show your enthusiasm and understanding of the opportunity.

ATS Keywords: Ecommerce content, merchandising, UX, site performance, data analysis, SEO, team leadership, collaboration, creative strategy, product management, visual merchandising, analytics tools, CMS tools, multilingual management, HTML/CSS, AI-driven personalization

ASSUMPTION: The interview process will focus on assessing candidates' ecommerce content and merchandising experience, as well as their analytical and collaborative skills. Candidates should be prepared to provide examples of their past work and demonstrate their understanding of the role and its requirements.

🛠️ Tools & Technologies

• Shopify Markets and CMS tools
• Analytics tools like Google Analytics, Adobe Analytics, or similar
• Excel
• Basic HTML/CSS

ASSUMPTION: Candidates should have hands-on experience with Shopify and CMS tools, as well as comfort with analytics tools and Excel. Familiarity with basic HTML/CSS is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and ownership
• Innovation and creativity

Work Style:

• Fast-paced and dynamic environment
• Startup-like culture with a focus on growth and impact
• Hybrid work arrangement with a balance between collaboration and flexibility
• Data-driven decision making and a focus on results

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup-like environment where your impact is visible, and your ideas can shape real change?
• Are you comfortable working collaboratively with cross-functional teams and managing stakeholders?
• Do you have a strong blend of creative and analytical skills, with a proven track record in ecommerce content and merchandising?
• Are you comfortable working with data and using it to make informed decisions?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their comfort with the fast-paced, startup-like environment and hybrid work arrangement.

⚠️ Potential Challenges

• The role requires a strong blend of creative and analytical skills, which can be challenging to find in a single candidate.
• The fast-paced, startup-like environment may not be suitable for candidates who prefer a more structured or stable work environment.
• The hybrid work arrangement may present challenges for candidates who prefer to work entirely from home or entirely in the office.
• The role involves managing a growing team across markets, which can present unique challenges in terms of communication and collaboration.

ASSUMPTION: Candidates should carefully consider their fit with the role's requirements and the company's work environment, as well as their comfort with the hybrid work arrangement and the challenges it may present.

📈 Similar Roles Comparison

• This role is unique in its focus on driving smart merchandising strategies and optimizing site performance through data-driven decisions, in addition to crafting immersive shopping experiences.
• While similar roles may focus on content creation or merchandising, this role requires a blend of both skills, as well as strong analytical and leadership abilities.
• Career progression in this role may lead to opportunities in digital retail management or ecommerce leadership, depending on the candidate's interests and the company's growth.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions in the industry. They should also assess their career goals and how this role may fit into their long-term plans.

📝 Sample Projects

• Developing and executing a seasonal campaign that drives a 20% increase in on-site engagement and a 15% increase in sales
• Optimizing product listings and categorization to improve search functionality and drive a 10% increase in conversion rate
• Collaborating with UX and CRO teams to A/B test and optimize checkout flow, resulting in a 15% increase in checkout completion rate

ASSUMPTION: These sample projects demonstrate the role's focus on driving results through data and customer insights, as well as the candidate's ability to collaborate with cross-functional teams and manage stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
• What opportunities are there for career progression within the company, and how has the company supported the growth of employees in similar roles?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their desire to understand the company's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant ecommerce content and merchandising experience, as well as your analytical and collaborative skills.
• Prepare examples of your past work that demonstrate your ability to create engaging digital journeys and drive results through data.
• Research the company and the role to show your enthusiasm and understanding of the opportunity.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.