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Digital Content Project Assistant

University of Rochester
Full-time
On-site
Rochester, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Project Assistant

πŸ”Ή Company: University of Rochester

πŸ”Ή Location: Rochester, New York, United States

πŸ”Ή Job Type: Part-time

πŸ”Ή Category: Higher Education

πŸ”Ή Date Posted: 2025-07-10

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Providing project support to cross-functional teams in a short-term capacity
  • Creating engaging digital content for social media and other platforms
  • Monitoring and auditing social media accounts
  • Conducting reviews of communications metrics to improve content
  • Assisting with writing news releases, web content, and internal stories

ASSUMPTION: This role is ideal for current or former students looking to gain practical experience in digital communications within a corporate setting.

πŸ“‹ Key Responsibilities

βœ… Support URMC's social media team by creating engaging content for various platforms

βœ… Monitor and audit URMC's social media accounts to ensure accuracy and engagement

βœ… Conduct reviews of social media metrics to identify areas for improvement

βœ… Assist with researching and writing news releases, web content, and internal stories

βœ… Accompany staff on media interviews and support news conference logistics as needed

βœ… Attend staff meetings and perform other duties as assigned

ASSUMPTION: This role requires strong communication, organizational, and critical thinking skills, as well as proficiency in various social media platforms and Microsoft Office.

🎯 Required Qualifications

Education: Must have completed at least four semesters in a relevant field such as Journalism, New Media, Public Relations, Communications, or similar curriculum at an accredited college or university.

Experience: No professional work experience is required.

Required Skills:

  • Demonstrated proficiency in the usage of various social media platforms
  • Proficient in Microsoft Office
  • Strong communication, organizational, and critical thinking skills
  • Ability to exercise good judgment, maintain confidentiality, and make efficient decisions
  • Ability to present information effectively, both in writing and verbally

Preferred Skills:

  • Previous experience in digital content creation or a related field
  • Fluency in additional languages

ASSUMPTION: While professional experience is not required, candidates with relevant coursework or internships may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $17.00 - $22.10 per hour

Benefits:

  • Opportunity to gain practical experience in a professional setting
  • Potential for career growth within the University of Rochester system

Working Hours: 9 AM - 5 PM, 20 hours per week

ASSUMPTION: This role is expected to last 8 to 12 weeks, depending on the work identified and the individual's schedule.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: 1,001-5,000 employees

Founded: 1850

Company Description:

  • The University of Rochester is a private, nonsectarian, research-intensive university located in Rochester, New York.
  • It offers bachelor's, master's, and doctoral degrees through seven schools and various interdisciplinary programs.
  • The University enrolls over 6,000 undergraduates and nearly 5,000 graduate students and competes in the NCAA's Division III for athletics.

Company Specialties:

  • Education
  • Arts and sciences
  • Engineering
  • Music
  • Medicine
  • Nursing
  • and Business

Company Website: http://rochester.edu

ASSUMPTION: The University of Rochester is committed to fostering an inclusive and welcoming culture to advance its mission and values.

πŸ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Communications and Public Relations Department.

Work Arrangement: On-site, part-time (20 hours per week)

Growth Opportunities:

  • Gain practical experience in digital communications
  • Potential for career growth within the University of Rochester system

ASSUMPTION: This role is ideal for current or former students looking to gain practical experience in digital communications within a corporate setting.

🌍 Location & Work Environment

Office Type: On-site, located at 601 Elmwood Ave, Rochester, New York, United States of America, 14642

Office Location(s): Rochester, New York

Geographic Context:

  • Rochester is a city in New York State with a population of approximately 200,000 people.
  • The University of Rochester is located in the city's East Avenue neighborhood.
  • The area offers a mix of urban and suburban living, with numerous cultural attractions and outdoor activities nearby.

Work Schedule: Monday-Friday, 9 AM - 5 PM

ASSUMPTION: This role is expected to last 8 to 12 weeks, depending on the work identified and the individual's schedule.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person interview with the Communications and Public Relations Department
  • Background check and offer

Key Assessment Areas:

  • Communication skills
  • Organizational skills
  • Critical thinking skills
  • Proficiency in social media platforms and Microsoft Office

Application Tips:

  • Highlight relevant coursework or internships in your resume
  • Tailor your cover letter to the specific role and company
  • Prepare examples of your digital content creation work, if applicable

ATS Keywords: Digital content, social media, communications, public relations, project assistant, entry-level, University of Rochester

ASSUMPTION: The University of Rochester uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office
  • Social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)
  • Content creation tools (photography and videography equipment, graphic design software)

ASSUMPTION: Proficiency in these tools and technologies is required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Equity
  • Leadership
  • Integrity
  • Openness
  • Respect
  • Accountability

Work Style:

  • Collaborative
  • Adaptable
  • Detail-oriented
  • Creative

Self-Assessment Questions:

  • Do I align with the University of Rochester's values?
  • Am I comfortable working in an on-site environment?
  • Do I have strong communication, organizational, and critical thinking skills?

ASSUMPTION: Candidates who align with the University of Rochester's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • This role is expected to last 8 to 12 weeks, which may not provide long-term career growth opportunities within the University of Rochester system.
  • The work schedule may be demanding, with a 9 AM - 5 PM schedule and a 20-hour workweek.
  • The role requires strong communication, organizational, and critical thinking skills, which may be challenging for some candidates.
  • The role is on-site, which may not be suitable for candidates who prefer remote or hybrid work arrangements.

ASSUMPTION: Candidates should carefully consider these potential challenges before applying for this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to entry-level digital content creator or social media coordinator positions in other industries.
  • However, this role is unique in that it offers the opportunity to gain practical experience in digital communications within a higher education setting.
  • Career paths for similar roles may vary depending on the industry and company size.

ASSUMPTION: Candidates should research similar roles in other industries to better understand the opportunities and challenges of this position.

πŸ“ Sample Projects

  • Creating engaging social media content for the University of Rochester Medical Center's various platforms
  • Conducting a review of social media metrics to identify areas for improvement and making data-driven recommendations
  • Assisting with the creation of news releases, web content, and internal stories for clinical areas such as Golisano Children's Hospital, Wilmot Cancer Institute, and UR Medicine service lines

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall communications strategy for the University of Rochester Medical Center?
  • What opportunities are there for professional development and growth within the University of Rochester system?
  • What is the typical work arrangement for this role, and how flexible is the schedule?
  • How does the University of Rochester support work-life balance for its employees?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight relevant coursework or internships in your resume
  • Tailor your cover letter to the specific role and company
  • Prepare examples of your digital content creation work, if applicable
  • Follow up with the hiring manager one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.