Digital Content & Social Media Specialist

📌 Core Information

🔹 Job Title: Digital Content & Social Media Specialist

🔹 Company: SOMFY Group

🔹 Location: South Brunswick Township, NJ, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (3-6 years)

🔹 Remote Status: Hybrid (5 days in office may be requested)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a digital content strategy across various platforms
• Managing segmented email marketing audiences and delivering targeted messages
• Growing Somfy’s multi-brand organic social media presence in North America
• Collaborating with internal teams to align content strategy with broader company objectives
• Analyzing performance metrics and providing data-driven insights to optimize results

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on content creation and management. The ideal candidate will have experience in email marketing, social media management, and data analysis.

📋 Key Responsibilities

✅ Developing and implementing a content and email marketing strategy that aligns with broader company objectives

✅ Creating and managing content for social media, email, video, and web platforms for B2B and B2C audiences

✅ Conducting A/B testing to optimize open rates, click-through rates, conversions, and engagement

✅ Managing segmented email lists and delivering targeted messages to specific audiences

✅ Developing, maintaining, and improving automated email workflows, drip campaigns, and trigger-based emails

✅ Monitoring email and social media performance, analyzing metrics, and providing actionable insights

✅ Curating a shareable content calendar for emails, social posts, blog posts, press releases, and PR articles

✅ Developing social media content for B2B and B2C audiences, enhancing engagement, and monitoring brand sentiment

✅ Writing and/or editing webpage and blog content for B2C and B2B sites

✅ Ensuring cohesive messaging and consistent brand voice across all channels

✅ Managing and working with external digital marketing and/or PR agencies as needed

ASSUMPTION: This role requires strong project management skills, with the ability to handle multiple tasks efficiently and effectively.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Public Relations, or a related field.

Experience: 3-6 years of experience in digital marketing with a strong emphasis on content creation.

Required Skills:

• Proven experience crafting both long- and short-form content for diverse platforms
• Skilled in writing and reviewing content with a keen eye for consistency with company strategy, brand voice, and tone
• Experience crafting and adapting content for various audiences across multiple social media platforms
• Capable of developing and executing email and social media content strategies that align with company objectives, team goals, and KPIs
• Experience developing and executing email marketing automation strategies to nurture leads, engage audiences, and drive conversions
• Proficiency in setting up automated email workflows, drip campaigns, and trigger-based messaging using tools like MailChimp, Marketo, or Marketing Cloud
• Proficient in organic media best practices with a foundational understanding of paid media
• Experience creating, managing, and maintaining a comprehensive content calendar for social media, email campaigns, and ongoing marketing initiatives
• Strong project management skills with the ability to handle multiple tasks efficiently
• Skilled in planning and executing campaigns focused on brand awareness, demand generation, and customer nurturing
• Proficient in using social media management and analytics tools such as HootSuite, Sprout Social, or FaceLift for scheduling, performance tracking, and content optimization
• Experienced in conducting A/B testing, analyzing results, and providing data-driven recommendations
• Knowledgeable in e-reputation management, community engagement, and social listening tools like Meltwater or TalkWalker
• Comfortable responding to social media interactions and escalating issues when necessary
• Adept at using data insights to shape content strategies, analyze website traffic and user behavior, and measure campaign effectiveness
• Strategic thinker who asks the right questions, drives initiatives forward, and problem-solves effectively
• Proactive, solution-driven, and adaptable, with the ability to work independently or collaboratively across teams
• Skilled in managing relationships with external vendors and agencies, including PR firms and consultants
• SEO knowledge and expertise are a plus
• Basic graphic design skills or a strong design sensibility; experience with Canva is a plus
• Outstanding written and verbal communication skills
• Positive and forward-thinking attitude with growth mindset and desire to learn
• Ability to multitask and organize/execute multiple high-priority projects simultaneously
• Self-motivated with a high level of creativity and a sense of urgency
• Attention to detail and organizational skills, including time management and prioritization
• Comfortable presenting ideas to your team or key stakeholders

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing, content creation, and data analysis. The ideal candidate will have experience working with various teams and managing multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level marketing role in the New Jersey area)

Benefits:

• Health, life, and disability insurance
• 401K contribution with generous match

Working Hours: Full-time, typical hours are 8 am-5 pm, Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the New Jersey area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SOMFY Group is a leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy.

Company Size: SOMFY Group is a large, family-owned, and independent company with a presence in 58 countries, eight production sites, and 17 R&D centers. They employ over 7,000 people worldwide.

Founded: SOMFY Group was founded in 1969 and has been a pioneer in home automation for over 50 years.

Company Description:

• As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.
• Innovation continuously guides their work and guarantees the excellence of their solutions.
• They are deeply committed to the well-being of their employees, promoting their sustainable employability by promoting internal mobility and developing their skills. They foster diversity and inclusion by building on their strong corporate culture.

Company Specialties:

• Window and door automation
• Home automation
• Solar protection
• Motorization systems
• Total home or building automation

Company Website: http://www.overkiz.com

ASSUMPTION: SOMFY Group is a well-established company with a strong focus on innovation and employee well-being. Their commitment to diversity and inclusion makes them an attractive employer for candidates seeking a supportive work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-6 years of experience in digital marketing, content creation, and data analysis.

Reporting Structure: The Digital Content & Social Media Specialist will report directly to the Marketing Manager.

Work Arrangement: This role is a hybrid position, with a minimal to zero travel requirement. Typical hours are 8 am-5 pm, Monday through Friday, with 5 days in office requested based on business needs.

Growth Opportunities:

• Potential for career advancement within the marketing department or other departments within the company
• Opportunities for professional development and skill-building through internal mobility and training programs
• Chance to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement and professional development.

🌍 Location & Work Environment

Office Type: The company's office is located in South Brunswick Township, NJ, USA.

Office Location(s): 13-15 boulevard de la Madeleine, Paris, IDF 75008, FR

Geographic Context:

• The office is located in a suburban area with easy access to major highways and public transportation
• The surrounding area offers a mix of residential and commercial properties, with numerous restaurants, shops, and recreational facilities nearby
• The office is situated in a modern, well-equipped building with ample parking and nearby amenities

Work Schedule: Full-time, typical hours are 8 am-5 pm, Monday through Friday, with 5 days in office requested based on business needs.

ASSUMPTION: The office environment is modern, well-equipped, and conveniently located, with easy access to nearby amenities and recreational facilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and content creation skills
• Data analysis and reporting abilities
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, content creation, and data analysis
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of your work, including social media campaigns, email marketing initiatives, and data-driven insights
• Research the company and its products to demonstrate your understanding of the business and industry

ATS Keywords: Digital Marketing, Content Creation, Email Marketing, Social Media Management, Data Analysis, Project Management, SEO, Graphic Design, A/B Testing, Community Engagement, Public Relations, Brand Awareness, Lead Generation, Content Strategy, Automation, Communication

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a thorough interview process.

🛠️ Tools & Technologies

• MailChimp, Marketo, or Marketing Cloud
• HootSuite, Sprout Social, or FaceLift
• Meltwater or TalkWalker
• Canva
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and platforms, including email marketing automation software, social media management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: SOMFY Group is committed to inspiring new and better ways of living for all through continuous innovation and improvement
• Customer Focus: They prioritize the needs and preferences of their customers, ensuring that their products and services meet the highest standards of quality and excellence
• Collaboration: SOMFY Group fosters a culture of collaboration and teamwork, encouraging employees to work together to achieve common goals
• Integrity: They uphold the highest ethical standards in all their business practices, demonstrating honesty, transparency, and accountability
• Sustainability: SOMFY Group is committed to promoting sustainable practices and minimizing their environmental impact through their products, operations, and business practices

Work Style:

• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and communication
• Data-driven, with a focus on using data insights to inform decision-making and strategy
• Customer-focused, with a commitment to delivering high-quality products and services that meet the needs and preferences of customers
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills as the business evolves

Self-Assessment Questions:

• Do you have experience developing and executing digital content strategies that align with company objectives and KPIs?
• Are you comfortable managing segmented email marketing audiences and delivering targeted messages to specific B2B and B2C customer audiences?
• Do you have experience growing a multi-brand organic social media presence in North America?
• Are you skilled in analyzing performance metrics and providing data-driven insights to optimize results?
• Do you have experience working collaboratively with internal teams to develop and implement marketing strategies that support broader company objectives?
• Are you comfortable working in a fast-paced, dynamic environment that prioritizes innovation, collaboration, and customer focus?
• Do you have experience using data insights to shape content strategies, analyze website traffic and user behavior, and measure campaign effectiveness?
• Are you comfortable presenting ideas to your team or key stakeholders and driving initiatives forward?

ASSUMPTION: Candidates should assess their skills and qualifications carefully to ensure they are a strong fit for the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may require candidates to be adaptable and flexible
• The role may require occasional travel to attend industry events or conferences
• Candidates may face competition from other marketing professionals with similar qualifications and experience

ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, adapt to a fast-paced work environment, and compete successfully in a competitive job market.

📈 Similar Roles Comparison

• This role is similar to other digital marketing and content creation positions, but with a focus on email marketing and social media management
• Unlike other roles, this position requires experience managing segmented email marketing audiences and growing a multi-brand organic social media presence in North America
• Career path comparison: This role offers opportunities for career advancement within the marketing department or other departments within the company, with a clear path for professional development and skill-building

ASSUMPTION: This role is unique in its focus on email marketing and social media management, with opportunities for career advancement and professional development within the company.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, resulting in a 25% increase in brand awareness and a 15% increase in sales
• Creating and managing an email marketing campaign to nurture leads and drive conversions, with a 20% increase in open rates and a 15% increase in click-through rates
• Analyzing website traffic and user behavior to identify trends and opportunities, and developing data-driven insights to optimize content strategy and improve user experience

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute digital marketing campaigns, analyze performance metrics, and provide data-driven insights to optimize results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy and company objectives?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional development and career advancement within the company?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
• What is the company's long-term vision for the marketing department and this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of your work, including social media campaigns, email marketing initiatives, and data-driven insights
• Research the company and its products to demonstrate your understanding of the business and industry
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.