- Job Title: Digital Content Specialist
- Company: Masco Home Products India
- Location: India (Remote)
- Job Type: Permanent, Full-Time
- Category: Digital Marketing, E-commerce
- Date Posted: May 26, 2025
- Experience Level: Intermediate (2-5 years)
- Remote Status: Remote (Permanent)
🚀 Job Overview
Key aspects of this role include:
- Managing product information pages (PIP) for multiple customers.
- Collaborating with cross-functional teams to ensure product data and assets are accurate and up-to-date.
- Maintaining product merchandising standards across customers and categories.
- Working with various customer portals to set up Liberty items according to customer standards.
- Analyzing and interpreting data to apply to business needs.
ASSUMPTION: This role requires a strong understanding of Liberty Hardware products and the ability to learn and work with multiple customer portals.
📋 Key Responsibilities
- Product Setup & Launch: Set up and launch new products on-site correctly and in a timely manner.
- Catalog Checks & Quality Assurance: Assist in regular product catalog checks to ensure ongoing quality of product listings, troubleshooting and resolving product listing errors when necessary.
- Site Merchandising: Assist in all site merchandising including updating assets, taxonomy, and product listings with content management systems (CMS).
- Product Content Integrity: Ensure quality and integrity of product attributes and content on webpage listings at online retailers.
- Product Audits: Audit product pages for accuracy and integrity.
- Cross-Functional Collaboration: Work with cross-functional teams to ensure internal product data and assets are accurate and up-to-date based on customer’s changing standards.
- Other Duties: Perform other duties as identified and assigned.
ASSUMPTION: This role may require occasional overtime or working on weekends to meet project deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in data, marketing, finance, or equivalent experience (mandatory).
- Experience: Minimum 2-4 years of relevant experience in digital content management, e-commerce, or a related field.
- Required Skills:
- Excellent English communication skills, both verbal and written.
- Strong organizational skills.
- Data entry experience.
- Excellent attention to detail.
- Prior experience managing a Content Management System and/or managing an eCommerce or Web platform.
- Digital marketing experience.
- Hands-on experience working on e-commerce platforms.
- Preferred Skills:
- Knowledge of Liberty Hardware Products.
- Business & Financial Acumen - Analytics.
ASSUMPTION: Candidates with experience in the home improvement industry or working with multiple customer portals will be preferred.
💰 Compensation & Benefits
- Salary Range: INR 6-8 LPA (Estimated, based on industry standards for intermediate-level digital content specialists in India)
- Benefits:
- Medical, dental, and vision insurance.
- Retirement savings plan.
- Employee discounts on Masco products.
- Opportunities for professional development and growth.
- Working Hours: 9 hours per day (8.5 hours working + 0.5 hours meal break), Shift: 04:00 PM – 01:00 AM IST.
- Notice Period: Immediate joiner preferred.
ASSUMPTION: The salary range is estimated based on market standards for intermediate-level digital content specialists in India. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Masco Home Products India operates in the manufacturing and distribution of branded home improvement and building products, with a focus on digital content management and e-commerce.
- Company Size: Masco Corporation, the parent company, has 1,001-5,000 employees globally, with 28 manufacturing facilities in North America and 10 globally. Masco Home Products India is a fully owned subsidiary.
- Founded: Masco Corporation was founded in 1929, with Masco Home Products India established later as a subsidiary.
- Company Description: Masco Home Products India aims to be a world-class Global Business Services organization driven by the desire for excellence in its people, business solutions, execution, and partnerships with internal customers to develop “Lean and Simple” business solutions.
- Company Specialties: Masco Corporation specializes in the design, manufacture, and distribution of branded home improvement and building products, including faucets, showers, and hardware.
📊 Role Analysis
- Career Level: Intermediate (2-5 years of experience)
- Reporting Structure: This role reports directly to the Digital Experience Manager.
- Work Arrangement: This is a remote, work-from-home position with a permanent remote arrangement.
- Growth Opportunities:
- Opportunities for career progression within the digital marketing and e-commerce teams.
- Potential to work on high-impact projects and collaborate with cross-functional teams.
ASSUMPTION: This role may involve occasional on-site visits or meetings, depending on the company's policies and the candidate's location.
🌍 Location & Work Environment
- Office Type: Remote (Work-from-home)
- Office Location(s): India (Permanent Remote)
- Geographic Context: India is the second-most populous country in the world, with a diverse culture and a growing economy. The work environment is remote, with the expectation of a quiet home office environment with broadband availability (minimum 30 MBPS) and working space to accommodate two monitors + 1 Laptop.
- Work Schedule: The work schedule is 9 hours per day (8.5 hours working + 0.5 hours meal break), with a shift from 04:00 PM – 01:00 AM IST.
ASSUMPTION: The candidate must have access to a quiet home office environment with the required broadband availability and working space to accommodate two monitors + 1 Laptop.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Skill assessment test (based on role requirement).
3. Telephonic or video interview with the hiring manager.
4. Final interview with the team or panel.
- Key Assessment Areas:
- English communication skills (both verbal and written).
- Organizational skills and attention to detail.
- Knowledge of Liberty Hardware Products and customer portals.
- Ability to analyze and interpret data.
- Application Tips:
1. Tailor your resume to highlight relevant experience and skills for this role.
2. Prepare for the skill assessment test by reviewing your knowledge of Liberty Hardware Products and customer portals.
3. Research the company and the role to demonstrate your interest and understanding during the interview.
- ATS Keywords: Digital Content Specialist, Product Data, Digital Asset Integrity, Customer Platforms, Product Information Page (PIP), Customer Standards, Product Attributes, Content Management Systems (CMS), E-commerce Platforms, Data Analysis, Business Acumen.
ASSUMPTION: The skill assessment test is a mandatory part of the application process, and candidates should prepare accordingly.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
- Data analysis tools (e.g., Google Analytics, Excel)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
- Company Values: Masco Corporation's values include integrity, customer focus, innovation, and excellence.
- Work Style: Masco Home Products India values a collaborative, team-oriented work environment with a strong focus on customer satisfaction and continuous improvement.
- Self-Assessment Questions:
1. How do you ensure the accuracy and integrity of product content across multiple customer platforms?
2. Can you provide an example of a time when you had to adapt to changes in customer standards or requirements?
3. How do you prioritize and manage your workload to ensure you meet project deadlines?
ASSUMPTION: Candidates who align with Masco's values and work style and can demonstrate their ability to adapt to changes and manage their workload effectively will be strong fits for this role.
⚠️ Potential Challenges
- Work Hours: The shift from 04:00 PM – 01:00 AM IST may not be suitable for candidates with personal or family commitments during these hours.
- Remote Work Environment: Working from home may require self-motivation, time management, and the ability to work independently.
- Customer Standards: The role may involve working with multiple customer portals, each with unique requirements, which can be challenging to manage.
- Data Analysis: The role requires the ability to analyze and interpret data, which may be challenging for candidates without strong analytical skills.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage their time, work independently, and adapt to customer standards and data analysis requirements.
📈 Similar Roles Comparison
- Product Information Manager: This role focuses more on strategic planning and management of product information, while the Digital Content Specialist role is more focused on day-to-day content management and data integrity.
- E-commerce Content Specialist: This role may involve similar day-to-day content management tasks but may not require the same level of collaboration with cross-functional teams or the same level of data analysis.
- Digital Marketing Specialist: This role may involve similar data analysis and customer focus but may not require the same level of content management or collaboration with cross-functional teams.
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar roles in the industry.
📝 Sample Projects
- Product Launch Campaign: Plan and execute a product launch campaign, including setting up new products on-site, updating customer portals, and coordinating with cross-functional teams to ensure accurate and timely product information.
- Customer Portal Audit: Conduct a comprehensive audit of a customer portal to identify and resolve product listing errors, ensuring ongoing quality of product listings.
- Data Analysis Project: Analyze customer data to identify trends and make data-driven recommendations to improve product content and merchandising strategies.
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. The specific projects and tasks may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
1. Can you describe a typical day or week in this role?
2. How does this role collaborate with other teams, such as Digital Experience, Sales Support, and Digital Marketing?
3. What are the most challenging aspects of this role, and how can I prepare to succeed in them?
4. How does the company support the professional development and growth of its employees?
5. What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.masco.com/us/en/job/REQ50580/Digital-Content-Specialist).
2. Tailor your resume to highlight relevant experience and skills for this role.
3. Prepare for the skill assessment test by reviewing your knowledge of Liberty Hardware Products and customer portals.
4. Research the company and the role to demonstrate your interest and understanding during the interview.
5. Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
