📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Fortune Brands
🔹 Location: Deerfield, IL, United States
🔹 Job Type: Hybrid (3 days per week on-site)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing engaging digital content for Fortune Brands Innovations' (FBIN) owned websites and digital channels
- Collaborating with cross-functional teams to create brand, product, and marketing copy that drives audience engagement and conversions
- Optimizing content for search engines and user experience to improve digital experiences
- Managing multiple projects and meeting deadlines in a fast-paced environment
ASSUMPTION: This role requires a strong understanding of content marketing strategies, SEO best practices, and UX principles to create effective digital content.
📋 Key Responsibilities
✅ Write conversational, conversion-oriented copy for the consumer shopping journey, keeping with the tone of each brand
✅ Collaborate with brand, marketing, and creative teams to develop content that aligns with monthly marketing calendar initiatives
✅ Develop and manage the monthly thought leadership calendar, including researching topics, writing articles, and evaluating content performance
✅ Partner with digital, social, paid media, and email teams to optimize distribution strategies and maximize audience reach
✅ Drive conversions by creating data-driven, UX-optimized content that highlights products and supports content strategies
ASSUMPTION: The ideal candidate will have a proven track record of accomplishment in a fast-paced environment and the ability to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related discipline
Experience: Minimum of 3 years of consumer-facing writing experience in a B2C/DTC space
Required Skills:
- Digital-first approach with experience producing ecommerce content for web, print, and marketing channels
- Knowledge of the buyer journey and marketing content needed at each stage
- Strong interpersonal and relationship-building abilities
- Ownership mentality and proven ability to meet deadlines and manage projects independently
Preferred Skills:
- Portfolio of writing samples
ASSUMPTION: Candidates with experience in the home products industry may have an advantage in understanding the target audience and products.
💰 Compensation & Benefits
Salary Range: $55,000 USD - $88,000 USD (Hiring Pay Range)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off Benefits
- Fertility Benefits
- Adoption Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as education, training, experience, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Home Products)
Company Size: 10,001+ employees (Fortune Brands Innovations, Inc.)
Founded: 1995 (Fortune Brands Innovations, Inc.)
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
- Fortune Brands is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN
Company Specialties:
- Home Products
- Security
- Commercial Building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations, Inc. is a large, established company with a diverse portfolio of brands, offering opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Manager of Digital Content
Work Arrangement: Hybrid (3 days per week on-site in Deerfield, IL)
Growth Opportunities:
- Potential career progression within the digital content or marketing teams
- Opportunities to work on various brands and products within the Fortune Brands portfolio
- Chance to develop skills in content strategy, SEO, UX, and project management
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
- Deerfield is a suburb of Chicago, offering a mix of urban and suburban living
- The area has a diverse range of amenities, including restaurants, shopping, and outdoor recreation
- Deerfield is easily accessible by car, with major highways nearby, and has public transportation options
Work Schedule: Full-time (40 hours per week), with flexible hours and half-day summer Fridays per policy
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital marketing team
- Final interview with the Manager of Digital Content
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of content marketing strategies and SEO principles
- Ability to manage multiple projects and meet deadlines
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of writing samples that demonstrate your ability to create engaging, conversion-driven content
- Prepare for interview questions that assess your understanding of content marketing, SEO, and UX principles
ATS Keywords: Content Marketing, SEO, E-commerce, Digital Marketing, Copywriting, Collaboration, Project Management, Data-Driven Decision Making, User Experience, Brand Alignment, Research, Audience Engagement, Creativity, Attention to Detail, Communication, Relationship Building
ASSUMPTION: The interview process may include assessments or exercises to evaluate your writing skills and understanding of content marketing strategies.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data and analytics to inform content decisions?
- Can you adapt your writing style to match the tone of different brands?
ASSUMPTION: Fortune Brands values a diverse and inclusive workplace, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in content marketing, SEO, and UX
- Collaborating effectively with cross-functional teams
- Adapting to a hybrid work arrangement, balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Digital Content Creator, with a focus on ecommerce and SEO
- Unlike some content roles, this position requires a strong understanding of the buyer journey and marketing content needed at each stage
- Career progression may include roles such as Senior Content Marketing Specialist, Content Manager, or Digital Marketing Manager
ASSUMPTION: This role offers a unique blend of content creation, marketing strategy, and SEO, providing opportunities for professional growth and development.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog articles, landing pages, and promotional emails
- Optimizing product descriptions and bullet points for ecommerce sites to improve search discoverability and conversions
- Creating thought leadership content, including monthly blog articles and whitepapers, to establish the brand as an industry expert
ASSUMPTION: These sample projects demonstrate the range of content creation and optimization tasks required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the digital marketing department?
- How does Fortune Brands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fortune Brands measure the success of its digital content and marketing efforts?
- What is the company culture like, and how does this role contribute to the overall mission and vision of Fortune Brands?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of writing samples that demonstrate your ability to create engaging, conversion-driven content
- Prepare for interview questions that assess your understanding of content marketing, SEO, and UX principles
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
