Digital Content Specialist

📌 Core Information

🔹 Job Title: Digital Content Specialist

🔹 Company: Houston Symphony Society

🔹 Location: Houston, TX

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creation and management of paid and organic content across all digital channels
• Collaborating with various departments and external partners to craft compelling campaigns
• Tracking performance through analytics and providing data-driven insights
• Working closely with the Director of Marketing, Director of Web Experience, and Creative Director
• Assisting in creative projects and managing public-facing customer service responses

ASSUMPTION: This role requires a dynamic social media professional with a strong understanding of digital marketing strategies and analytics.

📋 Key Responsibilities

✅ Create and manage all organic and paid social media content across various platforms, including Facebook, Instagram, LinkedIn, TikTok, and future platforms as appropriate.

✅ Coordinate with the Marketing department to establish a strategic social media content calendar.

✅ Work closely with contracted digital marketing agencies to provide content and maintain ongoing and upcoming paid marketing campaigns.

✅ Monitor the effectiveness of messaging strategies and timing through social media analytics, A/B testing, and sales data.

✅ Work closely with the Director of Marketing, Director of Web Experience, and Creative Director to ensure social media content aligns with corresponding website content and landing pages.

✅ Assist the Creative Director in facilitating creative projects that support social media content, such as video production and photography.

✅ Oversee coordination with artistic/operation department, education department, guest artists, and musicians on scheduling social media interviews, filming, and photography for social media content.

✅ Manage public-facing customer service responses that take place in both paid and organic social media with support from the marketing and patron services staff as needed.

✅ Maintain strong connections across the organization to keep on top of story and content opportunities and attend rehearsals, concerts, special events, and education events for social media coverage as needed.

✅ Work concert duty as required by the marketing and communications team (approximately once or twice a month, involving evening/weekend hours).

✅ Perform additional duties as required by the Houston Symphony.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work under tight deadlines and on multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, communications, or a related field

Experience: 2-4 years of digital marketing and social media management experience

Required Skills:

• Expertise in developing and executing social media strategies aligned with best practices for businesses
• Previous experience developing integrated digital marketing strategies and executing campaigns
• Comprehensive knowledge of Google Ads/GA4 and Meta advertising
• Demonstrated experience in leveraging social media analytics tools to track performance, conduct A/B testing, and generate data-driven reports
• Creativity and a strong sense of judgment related to quality photography, videography, and copywriting
• Strong organizational skills and attention to detail
• Ability to work on tight deadlines and on multiple projects at one time
• Strong problem-solving skills, communication skills, and the ability to work independently

Preferred Skills:

• Experience in the performing arts and passion for music

ASSUMPTION: Candidates with experience in the performing arts and a passion for music may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $43,000.00 - $47,000.00 Salary/year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, exempt from overtime

ASSUMPTION: The salary range provided is based on industry standards for digital marketing and social media management roles in Houston, Texas.

📌 Applicant Insights

🔍 Company Context

Industry: Performing Arts; The Houston Symphony is a nonprofit organization dedicated to inspiring through music, offering a wide range of performances, educational programs, and community activities.

Company Size: 201-500 employees; As a mid-sized organization, the Houston Symphony offers a mix of stability and growth opportunities for employees.

Founded: 1913; With over a century of history, the Houston Symphony has established itself as a cornerstone of the city's cultural scene.

Company Description:

• Dedicated to musical excellence and community engagement
• Committed to being a world-class orchestra and a cultural leader in Houston
• Strives to create extraordinary musical experiences for all

Company Specialties:

• Music
• Classical Music
• Orchestra
• Symphony
• POPS Programming
• Movies in concert
• Live Performance
• Education and Community Engagement
• Family-friendly Concerts

Company Website: houstonsymphony.org

ASSUMPTION: The Houston Symphony's focus on community engagement and education makes it an attractive place for individuals passionate about both music and community involvement.

📊 Role Analysis

Career Level: Mid-level; This role offers opportunities for growth and advancement within the Marketing department and the organization as a whole.

Reporting Structure: The Digital Content Specialist will report directly to the Director of Marketing and work closely with other department heads.

Work Arrangement: On-site; This role requires a physical presence at the Houston Symphony's headquarters in Houston, Texas.

Growth Opportunities:

• Advancement within the Marketing department
• Expansion of responsibilities to include management of other team members
• Potential transition to a leadership role within the organization

ASSUMPTION: The Houston Symphony's commitment to growth and transformation presents numerous opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Headquarters; The Houston Symphony's main office is located in downtown Houston, Texas.

Office Location(s): 615 Louisiana Street, Suite 102, Houston, TX 77002, US

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States
• Known for its diverse cultural scene, including a vibrant arts community
• Offers a range of neighborhoods and suburbs with varying lifestyles and housing options

Work Schedule: Full-time, with occasional evening and weekend hours required for concert duty.

ASSUMPTION: The Houston Symphony's downtown location offers easy access to public transportation and nearby amenities, while the city's diverse cultural scene provides ample opportunities for entertainment and enrichment outside of work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Director of Marketing
• In-person interview with the Director of Marketing and Creative Director
• Final interview with the President and CEO
• Background check and offer

Key Assessment Areas:

• Digital marketing and social media management skills
• Creativity and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Alignment with the Houston Symphony's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the Houston Symphony's mission and values in your application materials
• Prepare examples of your social media campaigns and analytics to discuss during the interview
• Research the Houston Symphony's recent performances and initiatives to show your enthusiasm and engagement

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Analytics, A/B Testing, Google Ads, Meta Advertising, Photography, Videography, Copywriting, Organizational Skills, Problem-Solving, Communication Skills, Creativity, Attention to Detail, Performing Arts Experience

ASSUMPTION: The Houston Symphony's ATS may prioritize candidates who include relevant keywords in their application materials.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Advertising platforms (e.g., Google Ads, Meta Ads Manager)
• Design and editing software (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Houston Symphony may provide access to specific tools and technologies for this role, and candidates should be prepared to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Collaboration
• Community
• Inclusion

Work Style:

• Creative and dynamic
• Data-driven and analytical
• Team-oriented and collaborative
• Adaptable and flexible
• Passionate about music and the arts

Self-Assessment Questions:

• How do your personal values align with the Houston Symphony's core values?
• Can you provide an example of a time when you demonstrated creativity and innovation in a social media campaign?
• How do you approach working collaboratively with various departments and external partners to achieve common goals?

ASSUMPTION: Candidates who can demonstrate a strong fit with the Houston Symphony's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Balancing creative and analytical aspects of the role
• Working under tight deadlines and managing multiple projects
• Adapting to changes in the digital landscape and social media trends
• Occasional evening and weekend hours required for concert duty

ASSUMPTION: The Digital Content Specialist must be organized, detail-oriented, and able to manage multiple priorities effectively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses on the performing arts and requires a passion for music
• Compared to other nonprofit organizations, the Houston Symphony offers a unique blend of artistic and community engagement initiatives
• Career paths in the performing arts may differ from those in other industries, with opportunities for growth and advancement specific to the arts sector

ASSUMPTION: Candidates with experience in the performing arts and a clear understanding of the unique aspects of this role will be better equipped to succeed.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming concert series, including designing graphics, writing copy, and scheduling posts
• Analyzing the performance of a paid advertising campaign and optimizing it based on data-driven insights
• Managing customer service responses on social media during a high-profile event, ensuring a positive and professional brand image

ASSUMPTION: The Houston Symphony's diverse range of initiatives and events offers numerous opportunities for Digital Content Specialists to contribute to innovative and impactful social media campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Houston Symphony?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the Houston Symphony support the professional development and growth of its employees?
• What are the most important qualities for success in this role, according to the hiring manager?
• How does the Houston Symphony measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the organization, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your social media campaigns and analytics to discuss during the interview
• Research the Houston Symphony's recent performances and initiatives to show your enthusiasm and engagement
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.