📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing digital product content strategy for e-commerce channels
- Optimizing product listings for consumer engagement and retailer search engines
- Collaborating with cross-functional teams to drive effective and strategic product listings
- Analyzing sales performance and market trends to optimize product listings
- Managing day-to-day operations of outside digital content vendors
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, SEO, and PPC, as well as experience in project management and process improvement.
📋 Key Responsibilities
✅ Execute digital product content strategy for e-commerce channels, focusing on deploying product content optimized for both consumer engagement and retailer search engines.
✅ Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
✅ Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
✅ Audit and document existing processes across the enterprise for developing and deploying digital product content.
✅ Develop a detailed monthly digital product content production/deployment calendar.
✅ Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
✅ Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
✅ Audit/assess each major retailer using the digital product content scorecard.
✅ Leverage internal and external data sources to gather relevant industry benchmarks.
✅ Oversee the day-to-day management of outside digital content vendors.
✅ Follow internal processes while also seeking ways to increase team efficiency.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, Business, or a related field is required.
Experience: Minimum 3 years' experience in Marketing, Advertising, Customer Service, or related field. Experience in consumer durables products is a plus.
Required Skills:
- Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content
- Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently
- Proven track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively
- Proven team player comfortable working on multiple cross-functional teams
- Familiarity with Salsify Product Content Management Platform is preferred
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy
- Familiarity with product content management platforms
Preferred Skills:
- Experience in consumer durables products
ASSUMPTION: Candidates with experience in digital content management, e-commerce, and data analysis will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 USD - $77,000 USD (based on company-provided range)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off Benefits
- Fertility Benefits
- Adoption Benefits
Working Hours: Full-time, typically 40 hours per week. This role is eligible for a hybrid schedule with flexibility for working remotely.
ASSUMPTION: The provided salary range is based on the company's hiring pay range. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Fortune Brands is a manufacturing company focused on creating smarter, safer, and more beautiful homes and improving lives. They operate in the home products, security, and commercial building markets.
Company Size: Fortune Brands has 10,001+ employees and is headquartered in Deerfield, Illinois. They are a publicly traded company on the NYSE as FBIN.
Founded: Fortune Brands was founded in 1999 and has since grown to become a brand, innovation, and channel leader in its respective markets.
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
- Their driving purpose is to elevate every life by transforming spaces into havens.
- They support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where their differences and unique perspectives are a key strength.
Company Specialties:
- Home Products
- Security
- Commercial Building
Company Website: http://www.fbin.com
ASSUMPTION: Fortune Brands is committed to fostering an inclusive workplace and encourages applicants from all backgrounds to apply.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing or a related field. It offers opportunities for growth and development within the company.
Reporting Structure: The Digital Content Specialist will report directly to the Digital Content Manager and work collaboratively with various teams, including Digital Marketing, Product, and Sales.
Work Arrangement: This role is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across their U.S. offices, brands, and functions.
Growth Opportunities:
- As Fortune Brands continues to grow and expand, there may be opportunities for the Digital Content Specialist to take on more responsibilities or move into a management role.
- The company offers numerous Employee Resource Groups to support inclusivity and associates' feeling of belonging at work.
ASSUMPTION: Fortune Brands values internal promotions and offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Fortune Brands' new world-class campus in Deerfield, IL, will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
- Deerfield is a suburb of Chicago, Illinois, offering a mix of urban and suburban living with easy access to the city's amenities.
- The area is known for its high-quality schools, diverse neighborhoods, and numerous parks and recreational facilities.
- Deerfield is home to many Fortune 500 companies and offers a strong job market with numerous opportunities for career growth and development.
Work Schedule: The Digital Content Specialist will work a full-time schedule, typically Monday through Friday, with some flexibility for working remotely.
ASSUMPTION: The work environment at Fortune Brands is collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or director
Key Assessment Areas:
- Digital content management skills
- Understanding of SEO, PPC, and digital marketing strategies
- Project management and process improvement skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital content management, e-commerce, and data analysis in your application materials.
- Showcase your ability to work collaboratively with others and manage multiple projects effectively.
ATS Keywords: Digital Content Management, E-commerce, SEO, PPC, Display Advertising, Project Management, Collaboration, Process Improvement, Data Analysis, Consumer Engagement, Retailer Search Optimization, Product Copywriting, Digital Merchandising, Content Strategy, Market Trends Analysis, Vendor Management
ASSUMPTION: Fortune Brands uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application be seen by the right people.
🛠️ Tools & Technologies
- Salsify Product Content Management Platform
- SEO and PPC tools (e.g., Google Search Console, Google Ads, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Excel, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Fortune Brands will provide training and support to help new employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Fortune Brands is committed to driving innovation and continuous improvement in all aspects of their business.
- Collaboration: They foster a collaborative work environment where everyone's ideas and perspectives are valued.
- Inclusion: Fortune Brands is committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to be their authentic selves.
Work Style:
- Fast-paced: Fortune Brands operates in a fast-paced environment, and employees are expected to be able to manage multiple projects effectively.
- Data-driven: They use data and analytics to inform decision-making and drive continuous improvement.
- Collaborative: Fortune Brands values collaboration and teamwork, and employees are expected to work effectively with others to achieve common goals.
Self-Assessment Questions:
- Do you have a strong understanding of digital content management, SEO, and digital marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects effectively?
- Do you share Fortune Brands' commitment to innovation, collaboration, and inclusion?
ASSUMPTION: Candidates who align with Fortune Brands' values and work style are more likely to be successful in this role and within the company.
⚠️ Potential Challenges
- This role requires a strong understanding of digital content management, SEO, and digital marketing strategies, which may be challenging for candidates without relevant experience.
- Fortune Brands operates in a fast-paced environment, and employees may face tight deadlines and competing priorities.
- The role involves managing outside digital content vendors, which may present unique challenges and require strong vendor management skills.
- The role is based in Deerfield, Illinois, which may present challenges for candidates who prefer to live and work in urban areas or have family commitments in other locations.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to succeed in this role and work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Manager or Digital Marketing Specialist, but with a focus on executing digital product content strategy and managing the distribution of digital assets.
- In the home products industry, this role is similar to those found in consumer durables products companies or e-commerce platforms.
- Career-wise, this role offers opportunities for growth and development within the company, with potential paths to management or specialist roles in digital content management or marketing.
ASSUMPTION: Candidates should consider their long-term career goals and assess the potential for growth and development within Fortune Brands.
📝 Sample Projects
- Developing and optimizing digital merchandising assets for targeted retailer websites
- Analyzing sales performance and market trends to optimize product listings, categories, and collections
- Managing the day-to-day operations of outside digital content vendors to ensure accurate and timely delivery of digital assets
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Digital Content Specialist at Fortune Brands?
- How does this role collaborate with other teams, such as Digital Marketing, Product, and Sales?
- What are the most important qualities and skills for success in this role?
- How does Fortune Brands support the professional development and growth of its employees?
- What are the biggest challenges facing the Digital Content team, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to execute digital product content strategy and manage the distribution of digital assets
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
