📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Texas A&M University System
🔹 Location: College Station, Texas
🔹 Job Type: Full-Time
🔹 Category: Education Management
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing cohesive marketing strategies across social media, website, and email campaigns
- Managing content creation, scheduling, analytics, and performance improvements to drive audience engagement
- Tracking and analyzing campaign results to recommend data-driven enhancements
- Conducting keyword research and ensuring consistent branding across all digital channels
- Overseeing social media campaigns, optimizing website content, and producing newsletters and subscriber emails
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and proficiency in various digital tools to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for social media, website, and email campaigns
✅ Manage content creation, scheduling, analytics, and performance improvements
✅ Track and analyze campaign results to recommend data-driven enhancements
✅ Conduct keyword research and ensure consistent branding across all digital channels
✅ Oversee social media campaigns, optimize website content, and produce newsletters and subscriber emails
ASSUMPTION: The successful candidate will have strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications or equivalent combination of education and experience
Experience: 2-5 years of experience in digital content creation and management
Required Skills:
- Proficient in social media management platforms (Buffer, Sprout Social, Hootsuite, or MailChimp)
- Excellent verbal and written communication skills
- Ability to multitask and work cooperatively with others
- Strong interpersonal and organizational skills
- Ability to present information clearly and concisely
Preferred Skills:
- Two years of experience with Facebook, LinkedIn, Instagram, and X social media platforms
- Proficient in Canva, Google Analytics, WordPress, Microsoft 365, Adobe Acrobat, AI/ChatGPT
ASSUMPTION: While the preferred qualifications are not required, they would significantly enhance the candidate's ability to succeed in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for this role and experience level)
Benefits:
- Health, dental, and vision insurance with Texas A&M contributing to employee health and basic life premiums
- 12-15 days of annual paid holidays
- Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
- Automatic enrollment in the Teacher Retirement System of Texas
- Health and Wellness: Free exercise programs and release time
- Professional Development: Free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
- Employee Tuition Assistance and Educational Release time for completing a degree while a Texas A&M employee
Working Hours: 40 hours per week, with occasional travel required
ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level. The actual salary may vary depending on the selected hire's experience.
📌 Applicant Insights
🔍 Company Context
Industry: Education Management
Company Size: 501-1,000 employees
Founded: 1876
Company Description:
- Prairie View A&M University is a public historically black-land grant university in Prairie View, Texas
- Founded in 1876, it is one of Texas's two land grant universities and the second oldest institution of higher learning in the state
- The Texas Real Estate Research Center is a research unit within the university, focusing on studies related to real estate and urban or rural economics
Company Specialties:
- Real Estate Research
- Urban and Rural Economics
- Data Analysis and Communications
Company Website: http://pvam.edu
ASSUMPTION: The company's focus on research and data analysis requires candidates with strong analytical and communication skills.
📊 Role Analysis
Career Level: Mid-level professional with 2-5 years of experience
Reporting Structure: This role reports directly to the Texas Real Estate Research Center's administrative team
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential career advancement within the Texas Real Estate Research Center or broader university system
- Opportunities to develop skills in data analysis, content creation, and marketing strategies
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within the university system.
🌍 Location & Work Environment
Office Type: University campus office
Office Location(s): College Station, Texas
Geographic Context:
- College Station is a city in Brazos County, Texas, located in the heart of the Brazos Valley
- The city is home to Texas A&M University, which significantly influences its economy and culture
- College Station offers a reasonable cost-of-living and no long commutes, with easy access to big-city amenities
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is collaborative and supportive, with a strong emphasis on research and data analysis.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Background check and reference verification
Key Assessment Areas:
- Digital marketing skills and strategies
- Content creation and management experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and the company's mission
- Showcase your ability to develop and execute marketing strategies
ATS Keywords: Digital Content, Social Media Management, Marketing Strategies, Content Creation, Analytics, Branding, Communication Skills, Interpersonal Skills, Organizational Skills, Multitasking, Canva, Google Analytics, Mailchimp, WordPress, Adobe Acrobat
ASSUMPTION: The application process is straightforward, with a focus on assessing the candidate's digital marketing skills and experience.
🛠️ Tools & Technologies
- Canva
- Google Analytics
- Mailchimp
- WordPress
- Adobe Acrobat
- AI/ChatGPT (optional)
ASSUMPTION: Proficiency in these tools is required for success in this role, with additional tools and technologies potentially being introduced based on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Integrity and honesty
- Respect for the dignity and worth of each individual
- Responsibility for one's own actions and decisions
- Discovery, learning, and growth
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do I possess strong analytical skills and the ability to work independently and in a team environment?
- Am I proficient in digital marketing strategies and various digital tools?
- Do I have a strong commitment to excellence and a desire to learn and grow?
ASSUMPTION: The ideal candidate will possess strong analytical skills, attention to detail, and a commitment to the company's values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with current social media trends and best practices
- Analyzing and interpreting data to inform marketing strategies
- Occasional travel requirements
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital content creation and management within a university research center
- Industry-specific context: The role requires an understanding of real estate and urban or rural economics research
- Career path comparison: This role offers opportunities for career advancement within the university system, with potential growth into management or research-focused positions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a social media campaign to promote a research report
- Optimizing website content and layout to improve user engagement and SEO performance
- Creating and scheduling email newsletters and subscriber emails to drive engagement and subscriptions
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, manage content creation, and analyze campaign results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the team or department currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your digital content creation and management work
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
