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Digital content specialist

Lumenis
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Specialist

πŸ”Ή Company: Lumenis

πŸ”Ή Location: Israel (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and managing regional marketing content for Lumenis' EMEA business
  • Driving online presence and engagement across all digital platforms
  • Collaborating with B2B partners and marketing/sales teams to deliver content strategies
  • Managing online advertising and creative agencies
  • Developing and maintaining Lumenis' EMEA websites

ASSUMPTION: This role requires a high level of creativity, autonomy, and adaptability to thrive in a fast-paced, evolving environment.

πŸ“‹ Key Responsibilities

βœ… Build, develop, and implement EMEA-focused content in all digital platforms

βœ… Work closely with B2B partners to understand, support, and share content from owned channels

βœ… Own and optimize Lumenis' online resources, driving growth in following and engagement

βœ… Lead the marketing team in terms of content best practice, development, and implementation strategies

βœ… Implement and manage online advertising on Google and social media platforms

βœ… Manage creative agencies where required

βœ… Own and develop the Lumenis EMEA websites, updating and developing new content

βœ… Deliver effective B2B & B2C marketing digital campaigns, aligned to the Lumenis brand

βœ… Maintain brand control in all channels and with third-party regional partners

βœ… Collaborate with marketing and sales teams to understand priorities and deliver to tight timelines

βœ… Understand and report on market size, market share, customer experience, and key competitor activities

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years in a similar role, with a focus on digital content creation and management

Required Skills:

  • Proven experience in content creation and management
  • Strong social media management skills
  • Excellent written and verbal communication skills in English
  • Familiarity with digital marketing tools and platforms
  • Basic knowledge of HTML/CSS

Preferred Skills:

  • Experience with HubSpot, Canva, and Adobe Suite (Photoshop, Premiere Pro, After Effects)
  • Knowledge of the medical or aesthetic/beauty industry

ASSUMPTION: Candidates with experience in the medical or aesthetic industry and proficiency in relevant digital tools will have an advantage.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between β‚ͺ25,000 - β‚ͺ40,000 per month, based on industry standards for a mid-level marketing role in Israel. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

  • Health insurance
  • Retirement plan
  • Flexible work hours

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: Salary and benefits may vary based on individual performance, company policy, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Lumenis operates in the medical device industry, specializing in energy-based medical devices for ophthalmology and aesthetics. The company is a global leader in its field, with a strong presence in both developed and emerging markets.

Company Size: Lumenis is a mid-sized company with approximately 1,500 employees worldwide. This size allows for a more agile and innovative work environment, with opportunities for growth and career development.

Founded: Lumenis was founded in 1966 and has since grown to become a pioneer in the development of energy-based medical technologies.

Company Description:

  • Lumenis creates and commercializes innovative energy-based technologies for skin, body, and eye care treatments
  • The company has a strong commitment to innovation, quality, and customer satisfaction
  • Lumenis has a solid global footprint, with sales in over 100 countries and offices on four continents

Company Specialties:

  • Medical lasers and manufacturing
  • Energy-based medical devices for ophthalmology and aesthetics

Company Website: http://www.lumenis.com

ASSUMPTION: Lumenis' focus on innovation and quality makes it an attractive employer for creative and driven professionals.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital content creation and management.

Reporting Structure: The Digital Content Specialist will report directly to the Marketing Manager and work closely with the marketing, sales, and product teams.

Work Arrangement: This role is remote-friendly, with the expectation of traveling to industry events, partner meetings, and other in-field activities as required.

Growth Opportunities:

  • Advancement to a senior marketing role within the company
  • Expansion of responsibilities to include additional regions or product lines
  • Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Lumenis' global presence and commitment to innovation provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote, with the possibility of traveling to industry events, partner meetings, and other in-field activities

Office Location(s): Israel (with remote work flexibility)

Geographic Context:

  • Israel has a thriving tech industry and a strong focus on innovation
  • The remote work arrangement allows for a flexible work-life balance
  • The time zone (Israel Standard Time, UTC+2) may require some flexibility in working hours to accommodate global team members

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere in Israel.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Marketing Manager and/or other team members
  • Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

  • Creativity and innovation in content creation
  • Understanding of digital marketing strategies and best practices
  • Ability to work independently and manage multiple projects
  • Strong communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Provide examples of your previous content creation and management work
  • Demonstrate your understanding of Lumenis' products and market position

ATS Keywords: Digital content, marketing, social media, advertising, engagement, B2B, B2C, HTML, CSS, Adobe Suite, HubSpot, video production, brand management, reporting

ASSUMPTION: Lumenis uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Canva
  • Adobe Suite (Photoshop, Premiere Pro, After Effects)
  • Basic knowledge of HTML/CSS
  • Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
  • Google Ads and other online advertising platforms

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Training and support will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Customer satisfaction

Work Style:

  • Creative and autonomous
  • Adaptable and responsive to changing priorities
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, creative environment?
  • Are you comfortable working independently and managing multiple projects?
  • Do you have strong communication and collaboration skills?

ASSUMPTION: Lumenis values creativity, innovation, and collaboration, and seeks candidates who align with these core values.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Travel requirements for industry events, partner meetings, and other in-field activities
  • Adapting to changing priorities and market conditions
  • Working in a remote environment with global team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager or Content Marketing Specialist, but with a focus on regional marketing and content management
  • Lumenis' global presence and commitment to innovation set it apart from other companies in the medical device industry
  • Career paths may include advancement to senior marketing roles or expansion of responsibilities to include additional regions or product lines

ASSUMPTION: This role offers unique opportunities for career growth and development within the company.

πŸ“ Sample Projects

  • Developing and implementing a regional content strategy for Lumenis' EMEA business
  • Managing online advertising campaigns on Google and social media platforms
  • Creating and maintaining Lumenis' EMEA websites, updating and developing new content

ASSUMPTION: These projects are representative of the types of tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for Lumenis' EMEA business?
  • What opportunities are there for career growth and development within the company?
  • How does Lumenis support work-life balance for remote employees?
  • What are the most challenging aspects of this role, and how can they be addressed?

ASSUMPTION: These questions can help you better understand the role, the company, and the work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your previous content creation and management work
  • Demonstrate your understanding of Lumenis' products and market position
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.