📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Whirlpool Corporation
🔹 Location: Grimbergen, Flanders, Belgium
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies aligned with brand guidelines and business objectives
- Creating, editing, and publishing compelling written and visual content for websites and other marketing materials
- Collaborating with internal teams and the global team to ensure consistency of messaging
- Conducting keyword research and applying SEO best practices to increase online visibility
- Managing the content calendar to ensure timely delivery of content across platforms
ASSUMPTION: This role requires a strong understanding of digital marketing principles, excellent communication skills, and the ability to work effectively within a team.
📋 Key Responsibilities
✅ Develop and implement content strategies aligned with brand guidelines and business objectives
✅ Create, edit, and publish compelling written and visual content for websites and on request for social media, email campaigns, and other marketing materials
✅ Collaborate with internal teams and the global team to understand content needs and ensure consistency of messaging
✅ Conduct keyword research and apply SEO best practices to increase online visibility
✅ Manage the content calendar to ensure timely delivery of content across platforms
✅ Analyse content performance using relevant metrics and suggest improvements
✅ Proofread and ensure accuracy, clarity, and grammatical correctness of all published content
✅ Stay updated with industry trends and integrate innovative approaches into content strategies
ASSUMPTION: This role requires a proactive approach to content creation, strong analytical skills, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or related field
Experience: 2-5 years of experience in content creation for B2B or B2C marketing
Required Skills:
- Excellent English writing and editing skills
- Proficiency in Google Suite and basic Content Management Systems (CMS)
- Proficiency in Dutch or French
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs)
- Knowledge of collaboration tools (e.g., Jira)
- Organisational and project management skills
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Belgium)
Benefits:
- Join a well-structured and consolidated team with global career opportunities
- Engage in impactful international projects
- Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation
- Embrace agile working practices and immerse yourself in a vibrant international culture
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Whirlpool Corporation operates in the manufacturing industry, specifically focused on kitchen and laundry appliances. The company is a leader in its field, with a strong global presence and a reputation for innovation and quality.
Company Size: Whirlpool Corporation is a large company with over 59,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Whirlpool Corporation was founded in 1911 and has since grown into a global leader in its industry.
Company Description:
- Whirlpool Corporation is a leading kitchen and laundry appliance company, driving meaningful innovation to meet the evolving needs of consumers
- The company is committed to improving life at home and inspiring generations with its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator
- Whirlpool Corporation is dedicated to creating a diverse and inclusive work environment, valuing and celebrating diversity among its employees
Company Specialties:
- Brand Leadership
- Product Leadership
- Operational Excellence
- People Excellence
- Innovation
- Manufacturing
- Diversity & Inclusion
- Social Responsibility
- Environmental Sustainability
- Marketing
Company Website: WhirlpoolCorp.com
ASSUMPTION: Whirlpool Corporation's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in content creation for B2B or B2C marketing.
Reporting Structure: The Digital Content Specialist reports directly to the Digital Marketing Manager.
Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Exposure to international projects and teams
- Potential for career progression within the digital marketing team or the broader organization
- Opportunities to develop skills in SEO, project management, and collaboration tools
ASSUMPTION: This role offers numerous opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Whirlpool Corporation's office in Grimbergen, Belgium, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Grimbergen, Belgium
Geographic Context:
- Grimbergen is a city in the Flemish region of Belgium, located approximately 15 kilometers southeast of Brussels
- The city offers a mix of urban and rural living, with easy access to nearby cities and attractions
- Grimbergen is well-connected by public transportation, with several bus and train lines serving the area
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working hours and remote work options are available.
ASSUMPTION: The office environment at Whirlpool Corporation is designed to support collaboration, innovation, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the digital marketing team
- Job offer and onboarding
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and experience
- Collaboration and teamwork abilities
- Adaptability and problem-solving skills
- Cultural fit and alignment with Whirlpool Corporation's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing principles and SEO best practices
- Showcase your creativity and ability to think strategically about content
- Prepare examples of your previous content work to discuss during the interview
ATS Keywords: Content Strategy, Digital Marketing, SEO, Collaboration, Teamwork, Creativity, Innovation, Marketing Materials, Brand Guidelines, Business Objectives
ASSUMPTION: Whirlpool Corporation's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Basic Content Management Systems (CMS)
- Contentsquare
- SEO tools (e.g., SEMrush, Ahrefs)
- Collaboration tools (e.g., Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Inclusion & Diversity
- One Whirlpool
- Spirit of Winning
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Innovative and creative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with Whirlpool Corporation's values, particularly in the context of this role?
- How do you approach collaboration and teamwork in a dynamic, international environment?
- How do you stay updated with industry trends and integrate innovative approaches into your work?
ASSUMPTION: Whirlpool Corporation's culture is centered around collaboration, innovation, and a commitment to improving life at home.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Balancing the need for creativity with adherence to brand guidelines and business objectives
- Working effectively within a global team with diverse perspectives and time zones
- Keeping up with industry trends and best practices in digital marketing and SEO
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital content creation and strategy for a global brand
- Industry-specific context: Whirlpool Corporation operates in the manufacturing industry, with a strong focus on kitchen and laundry appliances
- Career path comparison: This role offers opportunities for professional growth and development within a large, global organization
ASSUMPTION: This role is unique in its focus on digital content creation and strategy within the manufacturing industry.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch across multiple websites
- Creating and publishing engaging blog posts and articles to drive organic traffic and audience engagement
- Collaborating with the global team to ensure consistent messaging and branding across international websites
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for the company?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the digital marketing team collaborate with other departments and global teams?
- What opportunities are there for professional growth and development within the team or the broader organization?
- How does Whirlpool Corporation support work-life balance and employee well-being?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Content Specialist - Grimbergen, Belgium
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous content work to discuss during the interview
- Research Whirlpool Corporation's values and culture to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
