🔹 Job Title: Digital Content Specialist
🔹 Company: Breakthru Beverage Group
🔹 Location: Cicero, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on content creation and management, with a significant portion of time dedicated to writing, editing, and publishing high-quality B2B content. The role also involves leveraging technology to optimize the eCommerce platform and personalize customer experiences.
✅ Content Creation & Management: Develop, write, edit, and publish high-quality B2B content, including email marketing campaigns and onsite promotional copy for BREAKTHRU NOW. Partner with the Digital & eCommerce Content Manager and Digital Strategy leadership team to build and update the content calendar and ensure timely execution of content strategies.
✅ eCommerce Platform Optimization: Manage and optimize the eCommerce platform using SmartEdit to ensure a seamless customer journey from product discovery to purchase. Collaborate with design and development teams to enhance website visuals and functionality.
✅ Customer Engagement & Personalization: Utilize SAP Emarsys to create and deliver targeted email campaigns, newsletters, and other promotional content. Segment customer data within Emarsys to personalize offers and tailor content for different customer segments. Drive effective upselling and cross-selling through personalized product recommendations.
✅ Analytics & Reporting: Monitor and analyze performance metrics using analytics tools and insights from FullStory and Emarsys to understand customer behavior, onsite engagement, and sales trends. Provide data-driven recommendations for content and platform improvements.
✅ Collaboration & Communication: Work closely with cross-functional teams, including B2B eCommerce, IT, and supplier leadership and trade/sales teams. Communicate effectively with internal and external stakeholders.
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. Strong attention to detail and organizational skills are essential for success in this position.
Education: Bachelor’s degree in marketing, communications, journalism, or a related field
Experience: 2-5 years of professional experience in marketing, communications, journalism, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: While the preferred qualifications are not strictly required, they would significantly enhance the candidate's ability to succeed in this role and contribute to the company's success.
Salary Range: The salary range for this position is estimated to be between $55,000 and $75,000 per year, based on industry standards for a Digital Content Specialist with 2-5 years of experience in the beverage industry. This estimate is subject to change based on the candidate's qualifications and the company's internal compensation structure.
Benefits:
Working Hours: This position requires a standard workweek of 40 hours, typically Monday through Friday, with the possibility of working evenings and weekends as needed to cover events or projects.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure. The benefits listed are typical for a company of this size in the beverage industry but may be subject to change.
Industry: Breakthru Beverage Group is a leading beverage wholesaler, distributing a wide range of alcoholic beverages to retailers, bars, and restaurants across the United States and Canada. The company operates in the competitive and dynamic beverage industry, which is subject to regulatory changes and evolving consumer preferences.
Company Size: With over 5,000 employees, Breakthru Beverage Group is a mid-sized company that offers a blend of the stability and resources of a larger organization with the agility and personal touch of a smaller one. This size allows for opportunities for growth and advancement but may also result in a more competitive work environment.
Founded: Established in 2016 through the merger of Charmer Sunbelt Group and Wirtz Beverage Group, Breakthru Beverage Group has a rich history in the beverage industry, with roots tracing back to the 1920s.
Company Description:
Company Specialties:
Company Website: BreakthruBev.com
ASSUMPTION: Breakthru Beverage Group is a well-established company with a strong presence in the beverage industry. The company's size and history provide a stable foundation for employees, while its growth and expansion offer opportunities for career advancement.
Career Level: This position is suitable for a mid-career professional with 2-5 years of experience in marketing, communications, or a related field. The role offers opportunities for growth and advancement within the company's marketing department.
Reporting Structure: The Digital Content Specialist reports directly to the Digital & eCommerce Content Manager and works closely with the Digital Strategy leadership team, as well as cross-functional teams from B2B eCommerce, IT, and supplier leadership and trade/sales teams.
Work Arrangement: This position is based at the company's headquarters in Cicero, Illinois, and requires on-site attendance. However, there may be opportunities for remote work or flexible scheduling for certain tasks or projects.
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career growth and advancement within the company's marketing department. The company's size and growth potential provide ample opportunities for employees to expand their skills and take on new challenges.
Office Type: The company's headquarters is a modern, professional office environment with state-of-the-art technology and amenities to support employee productivity and collaboration.
Office Location(s): 3333 South Laramie, Cicero, Illinois 60804, US
Geographic Context:
Work Schedule: The standard workweek for this position is 40 hours, typically Monday through Friday, with the possibility of working evenings and weekends as needed to cover events or projects.
ASSUMPTION: The office environment at Breakthru Beverage Group is designed to foster collaboration and productivity, with state-of-the-art technology and amenities to support employee success. The geographic context of the Cicero, Illinois, area offers a mix of urban and suburban living, with easy access to major highways and public transportation, as well as a diverse range of cultural attractions and recreational activities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B eCommerce, content creation, content management, email marketing, analytics, SEO, project management, collaboration, attention to detail, organizational skills, SAP SmartEdit, SAP Emarsys, FullStory
ASSUMPTION: The application process for this role is designed to assess the candidate's writing and editing skills, as well as their understanding of B2B eCommerce content creation and management. The interview process focuses on the candidate's ability to analyze data, collaborate effectively, and align with the company's values and culture.
ASSUMPTION: The tools and technologies listed are essential for success in this role. Familiarity with these platforms and a willingness to learn and adapt to new technologies are crucial for candidates seeking to excel in this position.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Breakthru Beverage Group values a work environment that is collaborative, results-driven, and focused on customer success. Candidates who demonstrate a strong fit with these values and work styles are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges are inherent in a role that requires a high degree of independence, collaboration, and adaptability. Candidates who are proactive, solutions-oriented, and committed to continuous learning are better equipped to overcome these challenges and succeed in this role.
ASSUMPTION: This role offers a unique blend of content creation and management, analytics, and collaboration, with a focus on the B2B eCommerce space. Candidates with relevant experience in marketing, communications, or a related field are well-positioned to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role. Candidates with relevant experience in content creation, analytics, and collaboration are well-suited to succeed in these projects and contribute to the company's continued growth and success.
ASSUMPTION: These questions are designed to provide insight into the company's culture, growth opportunities, and the team's priorities. Candidates who ask thoughtful, informed questions demonstrate their interest in the role and their commitment to contributing to the company's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.