📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Fortune Brands Innovations, Inc.
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging digital content for Fortune Brands' owned websites and channels
- Collaborating with cross-functional teams to create aligned, conversion-driven content
- Optimizing content for search engines and user experience
- Driving audience engagement and conversions through data-driven decisions
ASSUMPTION: This role requires a strong understanding of digital marketing, SEO, and UX principles to create effective content that resonates with audiences and drives results.
📋 Key Responsibilities
✅ Write conversational, conversion-oriented copy for various consumer-facing platforms, including landing pages, category pages, blogs, product descriptions, emails, and promotional offers
✅ Collaborate with brand, marketing, and creative teams to develop content aligned with monthly marketing calendar initiatives
✅ Create and manage a monthly thought leadership content calendar in collaboration with brand and SEO teams
✅ Partner with ecommerce, digital experience, and other teams to optimize product content and support new content needs
✅ Drive conversions by creating data-driven, UX-optimized content that highlights products and engages audiences
✅ Work with digital, social, paid media, and email teams to optimize content distribution strategies
ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related discipline
Experience: Minimum of 3 years of consumer-facing writing experience in a B2C/DTC space
Required Skills:
- Proven ability to manage multiple projects effectively in a fast-paced environment
- Strong interpersonal and relationship-building abilities
- Ownership mentality with a demonstrated track record of accomplishment
- Portfolio of writing samples showcasing digital content creation
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with SEO best practices and tools
- Knowledge of UX principles and user-centered design
ASSUMPTION: While not explicitly stated, experience with SEO and UX principles is highly desirable for this role to create effective, optimized content.
💰 Compensation & Benefits
Salary Range: $55,000 - $88,000 USD per year. Please note that actual salaries may vary based on factors such as education, training, experience, and location.
Benefits:
- Comprehensive health plans
- Market-leading 401(k) program with company contribution
- Product discounts
- Flexible time off benefits, including half-day summer Fridays
- Inclusive fertility and adoption benefits
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on team needs and project deadlines
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits are competitive and designed to support the overall wellbeing of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on home products, security, and commercial building markets
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1995, with a rich history of innovation and leadership in its categories
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company is a brand, innovation, and channel leader with a portfolio of well-known brands, including Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential
- Fortune Brands is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN
Company Specialties:
- Home products
- Security
- Commercial building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations, Inc. is a large, established company with a strong focus on innovation and growth, providing a dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Manager of Digital Content and works closely with various cross-functional teams, including brand, marketing, ecommerce, digital experience, and creative teams
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects, as determined by the manager
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Digital Content Specialist or a move into management
- Expansion into related roles within the organization, such as content strategy, SEO, or UX-focused positions
- Opportunities to work on diverse projects and brands, fostering continuous learning and skill development
ASSUMPTION: This role offers strong potential for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 520 Lake Cook Road, Deerfield, Illinois, United States
Geographic Context:
- Deerfield is a suburban village located approximately 25 miles north of Chicago, Illinois
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment options
- Deerfield is home to numerous Fortune 500 companies and provides ample opportunities for professional networking and growth
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 9:00 AM to 5:00 PM, and flexibility based on team needs and project deadlines
ASSUMPTION: The work environment at Fortune Brands Innovations, Inc. is collaborative, innovative, and focused on driving results through effective teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the hiring manager and/or team members to discuss qualifications, experience, and alignment with the role's responsibilities
- Portfolio review and/or writing test to evaluate content creation skills and style
- Final interview with key stakeholders to make a hiring decision
Key Assessment Areas:
- Writing and content creation skills
- Collaboration and communication abilities
- Understanding of digital marketing, SEO, and UX principles
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of writing samples that demonstrate your ability to create engaging, conversion-driven content for various consumer-facing platforms
- Prepare for interviews by researching the company, its brands, and the home products, security, and commercial building markets
- Be ready to discuss your approach to content creation, optimization, and distribution, as well as your understanding of the buyer journey and audience engagement
ATS Keywords: Digital content, content marketing, SEO, UX, consumer-facing, conversion-driven, collaboration, cross-functional teams, brand alignment, thought leadership, ecommerce, product content, data-driven decisions, audience engagement
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing writing skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Content management systems (CMS), such as WordPress, Adobe Experience Manager, or similar platforms
- SEO tools, such as Google Search Console, SEMrush, Ahrefs, or Moz
- Project management tools, such as Asana, Trello, or Jira
- Collaboration tools, such as Microsoft Office Suite, Google Workspace, or Slack
ASSUMPTION: Familiarity with relevant tools and technologies is not explicitly required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Fortune Brands Innovations, Inc. is committed to driving innovation and continuous improvement in all aspects of its business
- Collaboration: The company fosters a culture of teamwork and collaboration, with a focus on leveraging diverse perspectives to drive results
- Customer-centricity: Fortune Brands Innovations, Inc. prioritizes understanding and meeting the needs of its customers, with a focus on creating products and experiences that enhance lives
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven, with a focus on leveraging data and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable managing multiple projects simultaneously?
- Are you passionate about creating engaging, conversion-driven content that resonates with audiences and drives results?
- Do you have a strong understanding of digital marketing, SEO, and UX principles, and are you committed to staying up-to-date with industry trends and best practices?
ASSUMPTION: Fortune Brands Innovations, Inc. values innovation, collaboration, and customer-centricity, and seeks candidates who align with these principles and are committed to driving results through effective teamwork and communication.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for creativity and innovation with the requirement to optimize content for search engines and user experience
- Collaborating effectively with various cross-functional teams, including brand, marketing, ecommerce, digital experience, and creative teams
- Keeping up with industry trends and best practices in digital marketing, SEO, and UX
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, and requires a strong, adaptable candidate who is committed to driving results and continuous improvement.
📈 Similar Roles Comparison
- Unlike related roles, such as Content Marketing Specialist or SEO Specialist, this role focuses specifically on creating engaging, conversion-driven content for consumer-facing platforms
- This role requires a strong understanding of the buyer journey and audience engagement, as well as the ability to create content that highlights products and drives conversions
- Career paths for this role may include advancement within the marketing department, expansion into related roles within the organization, or transition into management or leadership positions
ASSUMPTION: This role is unique in its focus on creating engaging, conversion-driven content for consumer-facing platforms, and offers strong potential for career growth and development within a large, established organization.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including landing pages, blog articles, promotional emails, and social media posts
- Optimizing product content for ecommerce platforms to improve search discoverability and drive conversions
- Creating a monthly thought leadership content calendar that addresses SEO gaps, incorporates relevant keywords, and drives organic traffic to the website
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, which requires a strong understanding of digital marketing, SEO, and UX principles to create effective, engaging content.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how this role fits into it?
- How does this role collaborate with other teams, such as brand, marketing, ecommerce, and digital experience teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fortune Brands Innovations, Inc. support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of writing samples that demonstrate your ability to create engaging, conversion-driven content for various consumer-facing platforms
- Prepare for interviews by researching the company, its brands, and the home products, security, and commercial building markets
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
