📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: Southeastern Pennsylvania Transportation Authority (SEPTA)
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging digital content for various platforms
- Managing content strategies and analyzing performance metrics
- Collaborating with marketing teams to align content with business objectives
- Editing and proofreading content to maintain brand integrity
- Managing executive leadership social media accounts
ASSUMPTION: This role requires a strong background in writing and/or journalism, as well as a solid understanding of marketing principles and best practices.
📋 Key Responsibilities
✅ Create compelling and engaging content for websites, blogs, social media, internal newsletters, and other digital platforms
✅ Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines
✅ Develop and execute content strategies that align with business objectives and target audience interests
✅ Manage executive leadership social media accounts, including scheduling posts, responding to comments, and identifying areas for improvement
✅ Engage with internal audience by responding to comments, messages, and inquiries in a timely and professional manner
✅ Monitor and analyze content performance metrics using tools like Google Analytics, social media insights, Microsoft Viva engage, and email marketing platforms
ASSUMPTION: This role requires strong writing and editing skills, as well as the ability to interpret data and draw actionable insights.
🎯 Required Qualifications
Education: Bachelor’s Degree in Journalism, Communications, English, or related field
Experience: Three (3) years of experience in writing and/or journalism
Required Skills:
- Excellent writing and editing skills
- Strong understanding of marketing principles and best practices
- Experience with content management systems (CMS) and social media management tools
- Creative thinker with the ability to generate innovative ideas for content
- Strong communication and interpersonal skills
- Analytical mindset with the ability to interpret data and draw actionable insights
Preferred Skills:
- Experience in a similar role
ASSUMPTION: Candidates with an equivalent combination of experience in Insurance and Financial Services Industry or related field and education may be considered.
💰 Compensation & Benefits
Salary Range: $70,668.00 - $88,348.00 per year
Benefits:
- Comprehensive Healthcare Coverage
- Retirement Security
- Work-Life Balance
- Employee Wellness
- Invest in Your Growth
- Student Loan Assistance
- Free Travel Perks
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Philadelphia area.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 5,001-10,000 employees
Founded: 1964
Company Description:
- SEPTA is the nation’s sixth largest transit system, providing service in Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties
- SEPTA offers a vast network of fixed route services, including bus, subway, trolley, trackless trolley, and Regional Rail, as well as ADA paratransit and Shared Ride programs
- SEPTA is committed to creating a diverse environment and is proud to be an equal opportunity employer
Company Specialties:
- Public Transportation
- Transportation Services
- Transit Systems
Company Website: http://www.septa.org/index.html
ASSUMPTION: SEPTA is a government agency focused on providing reliable and efficient transportation services to the Philadelphia region.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Communications team
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career growth within the Communications department or other departments within SEPTA
- Opportunities to develop skills in content creation, strategy, and analysis
- Chance to work on high-impact projects that engage and inform SEPTA’s audience
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: On-site office
Office Location(s): 1234 Market Street, Philadelphia, PA 19107, US
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States
- The Philadelphia region is home to a diverse range of industries, including healthcare, education, finance, and technology
- The area offers a mix of urban, suburban, and rural environments, with a variety of housing options and cultural attractions
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Writing and editing skills
- Understanding of marketing principles and best practices
- Ability to analyze data and draw insights
- Cultural fit with the organization
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your writing, editing, and analytical skills
ATS Keywords: Digital Content, Content Specialist, Writing, Editing, Marketing, Social Media, Content Strategy, Performance Analysis
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team’s availability.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Social Media Management Tools
- Google Analytics
- Microsoft Viva engage
- Email Marketing Platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the role’s requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-driven
- Convenience
- Cleanliness
- Courtesy
- Communications
Work Style:
- Collaborative
- Data-driven
- Creative
- Customer-focused
Self-Assessment Questions:
- Do you have a strong background in writing and/or journalism?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a customer-focused work culture?
ASSUMPTION: SEPTA values employees who are passionate about delivering exceptional customer service and committed to continuous improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to changes in content strategy and audience preferences
- Maintaining brand integrity across various digital platforms
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from similar positions in that it focuses specifically on digital content creation and management for a public transportation authority
- Industry-specific context: The role requires a strong understanding of transportation trends and the ability to communicate effectively with a diverse audience
- Career path comparison: This role offers opportunities for professional growth within the Communications department or other departments within SEPTA
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries.
📝 Sample Projects
- Developing a content strategy to promote a new transit line or service
- Creating engaging content for a social media campaign to raise awareness about transit safety
- Editing and proofreading a series of blog posts about transit system improvements
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of creativity and analytical thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Communications department in the next year?
- How does this role fit into the overall communications strategy for SEPTA?
- What opportunities are there for professional growth and development within the department or the organization?
- How does SEPTA support work-life balance for its employees?
- What is the team culture like, and how does it contribute to the organization’s mission and values?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to understanding the organization’s goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in writing, editing, and marketing
- Prepare for behavioral and situational interview questions that focus on your writing, editing, and analytical skills
- If applicable, showcase your portfolio or examples of your work
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
