📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: OFX
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content to drive client acquisition and establish credibility within key industries in the APAC market.
- Creating various content assets and optimizing them for different stages of the client journey.
- Collaborating with cross-functional teams to ensure content aligns with overall marketing and sales objectives.
- Building user-generated content (UGC) and engaging with clients to build community and foster brand loyalty.
ASSUMPTION: This role requires a strong understanding of the APAC market and cultural nuances to create relevant and effective content.
📋 Key Responsibilities
✅ Developing and executing a content enablement strategy aligned with overall marketing and sales objectives for the APAC region.
✅ Partnering with other teams to understand the end-to-end client B2B buyer experience and activation journey.
✅ Creating compelling content assets across various formats, including blog posts, client case studies, ebooks, infographics, videos, website copy, email campaigns, sales collateral, and pitch decks.
✅ Building relationships with key influencers and industry experts to amplify content reach.
✅ Monitoring online conversations and engaging with clients to build community and foster brand loyalty.
✅ Collaborating with demand generation managers, digital growth team, web producers, CRO specialists, design & brand team, sales team, and regional partners to ensure alignment and maximum impact.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Tertiary-level degree qualified in Marketing, Communications, or Business
Experience: 3-5 years of experience in content marketing, content enablement, or a related role, ideally in financial services and/or B2B marketing
Required Skills:
- Self-starter with initiative and drive; ability to work in a fast-moving and fluid environment
- Strong understanding of the APAC market and cultural nuances
- Proven track record developing and executing successful content strategies across channels
- Understanding of how to create content to maximize SEO benefits
- Strong verbal and written communication skills
- Experience working cross-functionally and building effective working relationships
Preferred Skills:
- Experience using AI tools to aid content production and optimization
- Knowledge of how ABM works and a combined Sales and Marketing pipeline
ASSUMPTION: Candidates with experience in financial services and B2B marketing will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$120,000 per annum (Based on experience level and market research)
Benefits:
- Primary and secondary gender-neutral carer parental leave (16 weeks) or birthday leave
- Learning and career development opportunities
- Volunteer day and matched giving
- Reward and recognition programs
- Social events and wellbeing activities
Working Hours: Full-time (Hybrid work model)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the APAC region. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (501-1,000 employees)
Founded: 1998 (with significant growth and transformation in recent years)
Company Description:
- OFX is a global provider of online international payment and money management services.
- The company offers a fast, reliable, and secure way to transfer money globally at a great rate.
- OFX provides an easy-to-use digital platform combined with 24/7 customer support from their Currency Experts.
Company Specialties:
- Money transfers
- Foreign exchange
- Technology
- Finance
- Currency exchange
- Multi-currency wallet
- International payments
- Currency risk management
Company Website: OFX Website
ASSUMPTION: OFX's expertise in global money management and commitment to innovation make it an attractive employer in the financial services industry.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: The Digital Content Specialist will report to the Global Brand and Content Manager and work closely with the APAC Snr B2B Demand Generation & Portfolio Managers, Acquisition Manager (Performance Marketing), and Partnership Manager.
Work Arrangement: Hybrid work model (with a mix of on-site and remote work)
Growth Opportunities:
- Potential for internal mobility and secondments within the global organization.
- Opportunities to contribute to building ongoing global content assets, templates, processes, and a central knowledge hub.
ASSUMPTION: OFX's global presence and commitment to employee development provide ample growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and dedicated workspaces
Office Location(s): Level 19/60 Margaret St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living compared to other Australian cities.
- The central business district (CBD) offers a mix of urban and outdoor lifestyle options.
- The office is conveniently located near public transportation and various amenities.
Work Schedule: Full-time (Hybrid work model with a mix of on-site and remote work)
ASSUMPTION: The hybrid work model offers flexibility and work-life balance, while the central location provides easy access to various amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Cultural fit and alignment with OFX's values
- Content creation and strategy skills
- Understanding of the APAC market and cultural nuances
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the APAC market and OFX's business through your application materials.
- Prepare examples of your content creation and strategy work to discuss during the interview.
- Research OFX's company culture and be prepared to discuss how your values align with the organization's.
ATS Keywords: Content strategy, content development, SEO, B2B marketing, sales enablement, copywriting, community building, collaboration, analysis, reporting, digital marketing, client acquisition, content optimization, email campaigns, social media, influencer engagement, market research
ASSUMPTION: OFX's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the organization's values and objectives.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation platforms
- SEO tools
- Project management software
- Design and content creation tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on OFX's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Resilient
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-focused
- Adaptable and open to new ideas
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with OFX's company values?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of collaboration and cross-functionality?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: OFX's company culture emphasizes collaboration, innovation, and a customer-centric approach, making it an attractive employer for candidates who thrive in dynamic, cross-functional environments.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced environment.
- Keeping up with the latest trends and best practices in content marketing and digital marketing strategies.
- Adapting to changes in the global market and regulatory environment.
- Balancing the need for creativity and innovation with the requirement for consistent, on-brand content.
ASSUMPTION: The Digital Content Specialist role at OFX presents unique challenges and opportunities for growth and development in a dynamic, global organization.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong understanding of the APAC market and cultural nuances.
- OFX's global presence and commitment to innovation set it apart from other financial services organizations in the region.
- This role offers the opportunity to work on a wide range of content assets and collaborate with various teams, providing a unique growth path for the right candidate.
ASSUMPTION: The Digital Content Specialist role at OFX is unique in its focus on the APAC market and global collaboration, offering a distinct set of challenges and opportunities compared to similar roles in the region.
📝 Sample Projects
- Developing a content strategy and assets for a targeted ABM campaign to drive client acquisition in the APAC region.
- Creating a series of client case studies and success stories to establish credibility within key industries and products.
- Building a user-generated content (UGC) strategy and executing campaigns to engage clients and foster brand loyalty.
ASSUMPTION: The Digital Content Specialist role at OFX offers a wide range of projects and initiatives to drive client acquisition, engagement, and retention in the APAC market.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing landscape at OFX and how this role fits into the broader marketing strategy?
- How does OFX support the professional development and growth of its employees, particularly in the marketing and content creation fields?
- Can you provide examples of successful content marketing campaigns at OFX and discuss the key factors that contributed to their success?
- How does OFX approach collaboration and communication across different teams and regions, particularly in a hybrid work environment?
- What are the most significant challenges facing the Digital Content Specialist role in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to OFX's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OFX registration portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your understanding of the APAC market and content marketing expertise.
- Prepare examples of your content creation and strategy work to discuss during the interview.
- Research OFX's company culture and be prepared to discuss how your values align with the organization's.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
