Digital Content Specialist Benelux

📌 Core Information

🔹 Job Title: Digital Content Specialist Benelux

🔹 Company: Tony's Chocolonely

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-27

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Tony's digital presence in the Benelux region
• Creating bold, value-driven content for social media, email, and other digital channels
• Managing social media channels and community engagement
• Collaborating with external partners and agencies for local storytelling
• Supporting brand campaign strategies and impactful gifting campaigns

ASSUMPTION: This role requires a strong focus on social media and content creation, with a need for local market knowledge and cultural understanding.

📋 Key Responsibilities

✅ Translate the Benelux marketing calendar into a bold, always-on digital content plan

✅ Create or co-create engaging content for social media, email, and other digital channels

✅ Edit or brief video content to match Tony’s tone and connect with the audience

✅ Work closely with external creators, content partners, and digital agencies to deliver smart, local storytelling

✅ Manage Tony's social media channels, adapting global strategies to local needs

✅ Co-own email marketing content with the E-commerce and Homebase teams

✅ Support the Brand Campaign Manager by turning campaign strategies into content ideas

✅ Stay ahead of trends on social media platforms and share inspiration with the wider team

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in content creation and digital marketing, with a strong focus on social media and email campaigns

Required Skills:

• Proven experience in content creation and channel management

• Fluency in Dutch and English
• Proficiency in Adobe Suite (Photoshop, InDesign) and scheduling platforms (Sprout Social is a plus)
• Understanding of paid campaigns and experience working with digital or influencer agencies
• Ability to create or edit content across formats, with a focus on visuals, social copy, and video
• Strong organizational skills and the ability to measure and optimize content performance

Preferred Skills:

• Experience with AI tools for trendspotting
• Familiarity with the Dutch chocolate market

ASSUMPTION: Candidates should have a strong portfolio demonstrating their content creation skills and a proven track record in digital marketing.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year, including holiday pay

Benefits:

• Training programs and regular feedback cycles
• Coaching and a generous L&D budget
• Luxurious vega-lunch, company bonus, and minimum of 28 holidays
• Inspirational team updates and unforgettable quarterly events
• Unlimited chocolate

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 201-500 employees

Founded: 2005

Company Description:

• Tony's Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa.
• The company was founded in 2005 by journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after discovering that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor.
• Tony's Chocolonely has dedicated its efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands.
• The company invites everyone to join its commitment to ending exploitation in cocoa.

Company Specialties:

• Impact chocolate
• Ending exploitation in cocoa
• Sustainable business practices

Company Website: www.tonyschocolonely.com

ASSUMPTION: Tony's Chocolonely is a purpose-driven company with a strong focus on sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Brand Campaign Manager

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on international campaigns and collaborate with global teams
• Chance to make a significant impact on the company's mission to end exploitation in cocoa

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and purpose-driven company.

🌍 Location & Work Environment

Office Type: Urban office in Amsterdam

Office Location(s): Danzigerkade 23B, Amsterdam, 1013AP, NL

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands
• The city is known for its vibrant culture, diverse neighborhoods, and rich history
• Amsterdam is a major economic hub and a global leader in various industries, including finance, technology, and creative industries

Work Schedule: Standard office hours (9:00 AM - 5:30 PM) with flexibility for the role's requirements

ASSUMPTION: The office environment is dynamic, collaborative, and focused on driving impact and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager and team members
• Final round with the Brand Campaign Manager

Key Assessment Areas:

• Content creation and storytelling skills
• Knowledge of the Dutch market and local trends
• Ability to manage social media channels and community engagement
• Collaboration and communication skills
• Alignment with Tony's Chocolonely's mission and values

Application Tips:

• Highlight your content creation portfolio and relevant marketing experience
• Tailor your resume and cover letter to demonstrate your understanding of the role and company mission
• Prepare examples of local storytelling campaigns or relevant projects
• Showcase your creativity and unique perspective on the role and company

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Email Marketing, Community Management, Video Editing, Trendspotting, Collaboration, Adobe Suite, Campaign Execution, Influencer Campaigns, Performance Optimization, Organizational Skills, Results-Driven, Bilingual Communication, Creative Storytelling

ASSUMPTION: The application process is competitive, and candidates should highlight their unique skills and experiences to stand out.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, InDesign)
• Sprout Social (or similar social media management platform)
• Google Analytics and other analytics tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The role requires proficiency in content creation tools and familiarity with social media management platforms.

👔 Cultural Fit Considerations

Company Values:

• Outspoken: Tony's Chocolonely is committed to speaking out against exploitation in cocoa and driving change in the industry
• Willful: The company is determined to make a real impact and end exploitation in cocoa
• Entrepreneurial: Tony's Chocolonely encourages innovation, creativity, and taking initiative
• Makes you smile: The company strives to create a positive and enjoyable work environment

Work Style:

• Collaborative: The role requires close collaboration with internal teams and external partners
• Dynamic: The work environment is fast-paced and focused on driving impact
• Creative: The role involves creating engaging content and innovative campaigns

Self-Assessment Questions:

• Do you share Tony's Chocolonely's commitment to ending exploitation in cocoa?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you have a creative and entrepreneurial mindset, with a willingness to take initiative?
• Are you able to manage multiple projects and prioritize your workload effectively?

ASSUMPTION: Candidates should assess their alignment with Tony's Chocolonely's mission, values, and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• The role requires managing multiple social media channels and creating content for various platforms simultaneously
• Candidates may face competition from other experienced digital marketers and content creators
• The role may require working non-standard hours to manage social media channels and respond to community engagement
• The company's strong focus on sustainability and social responsibility may present unique challenges and expectations

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving impact and ending exploitation in cocoa, compared to other digital marketing or content creation roles
• The role requires a strong understanding of the Dutch market and local trends, which may differ from international roles
• Candidates with experience in the food and beverage industry may have an advantage in understanding the unique challenges and opportunities of the role

ASSUMPTION: Candidates should research the unique aspects of this role and how it differs from other digital marketing or content creation positions.

📝 Sample Projects

• Developing a social media campaign to raise awareness of child labor in cocoa production
• Creating an email marketing series to educate subscribers about Tony's Chocolonely's mission and impact
• Managing a social media crisis related to a chocolate recall or supply chain issue

ASSUMPTION: Candidates should prepare examples of relevant projects that demonstrate their skills and experience in digital marketing and content creation.

❓ Key Questions to Ask During Interview

• How does Tony's Chocolonely measure the impact of its digital marketing campaigns on its mission to end exploitation in cocoa?
• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its employees?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does Tony's Chocolonely collaborate with external partners and agencies to deliver local storytelling campaigns?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation skills and relevant marketing experience
• Prepare examples of local storytelling campaigns or relevant projects
• Showcase your creativity and unique perspective on the role and company
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.