Digital Content Specialist Benelux

Tony's Chocolonely

Full-time

On-site

Amsterdam, Noord-Holland, Netherlands

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Digital Content Specialist Benelux

🔹 Company: Tony’s Chocolonely

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Leading Tony’s digital presence in the Benelux region
Creating engaging content for social media, email, and other digital channels
Managing and growing Tony’s online communities
Collaborating with external creators, partners, and agencies
Supporting brand campaigns and influencer gifting strategies

ASSUMPTION: This role requires a strong focus on digital and content marketing, with a particular emphasis on social media and community management.

📋 Key Responsibilities

✅ Content Creation & Management: Develop and execute a bold, always-on digital content plan, creating or co-creating engaging content for social media, email, and other digital channels.

✅ Social Media Management: Manage Tony’s social media channels (Instagram, TikTok, Facebook, X), adapting global strategies to local needs, and ensuring consistent tone of voice and community vibes.

✅ Community Management: Lead responses to comments and tags, and collaborate with the Choco Fan Care team to ensure consistent and engaging community support.

✅ Email Marketing: Co-own email marketing content with the E-commerce and Homebase teams to grow and engage the subscriber base.

✅ Campaign Support: Support the Brand Campaign Manager by turning campaign strategies into content ideas that spark reach and engagement.

✅ Gifting Campaigns: Contribute to impactful gifting campaigns to drive real buzz and reach.

✅ Trendspotting & Inspiration: Stay ahead of the curve by spotting trends on various platforms and sharing inspiration with the wider team.

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple channels and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of experience in digital and content marketing, with hands-on channel management and campaign execution.

Required Skills:

Proven experience in content creation and digital marketing
Fluency in Dutch and English
Strong organizational and results-driven skills
Ability to create or edit content across various formats (visuals, social copy, video)
Familiarity with Adobe Suite and scheduling platforms (Sprout Social is a plus)
Experience working with digital or influencer agencies
Understanding of paid campaigns and content optimization strategies

Preferred Skills:

Experience with AI tools for content creation
Knowledge of the cocoa industry or ethical supply chains

ASSUMPTION: Candidates with experience in the food and beverage industry or a passion for ethical business practices may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year, including holiday pay, based on level of experience.

Benefits:

Training programs and regular feedback cycles
Coaching and a generous L&D budget
Luxurious vega-lunch, company bonus, minimum of 28 holidays
Inspirational team updates and unforgettable quarterly events
Unlimited chocolate

Working Hours: Full-time, 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Netherlands and the company's size. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

📌 Applicant Insights

🔍 Company Context

Industry: Tony’s Chocolonely operates in the food and beverage services industry, with a focus on ethical and sustainable cocoa farming practices.

Company Size: With 201-500 employees, Tony’s Chocolonely offers a mid-sized company environment, providing opportunities for growth and collaboration.

Founded: In 2005, Tony’s Chocolonely was founded by three journalists who discovered illegal labor practices in the cocoa industry and set out to make a difference.

Company Description:

Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa.
The company aims to raise awareness of and eliminate inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands.
Tony’s Chocolonely leads by example, showing the world that chocolate can be made differently in taste, packaging, and business practices with cocoa farmers.
The company invites everyone to join its commitment to ending exploitation in cocoa.

Company Specialties:

Impact company
Ethical cocoa farming practices
Chocolate production and distribution
Marketing and communications

Company Website: www.tonyschocolonely.com

ASSUMPTION: Tony’s Chocolonely is a purpose-driven company that prioritizes ethical business practices and impact over profit.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital and content marketing.

Reporting Structure: The Digital Content Specialist will report directly to the Brand Campaign Manager and collaborate closely with the Benelux Marketing team, Homebase team in Amsterdam, creative partners, and agencies across Europe.

Work Arrangement: This is an on-site role based in Amsterdam, with flexibility for remote work as needed.

Growth Opportunities:

As Tony’s Chocolonely continues to grow, there may be opportunities for the Digital Content Specialist to take on additional responsibilities or move into a management role.
The company offers training programs, regular feedback cycles, and a generous L&D budget to support employee growth and development.

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and purpose-driven company.

🌍 Location & Work Environment

Office Type: Tony’s Chocolonely’s Amsterdam office is a vibrant and collaborative workspace, reflecting the company’s creative and innovative culture.

Office Location(s): Danzigerkade 23B, Amsterdam, 1013AP, NL

Geographic Context:

Amsterdam is the capital and most populous city in the Netherlands, offering a diverse and multicultural environment.
The city is known for its rich history, cultural attractions, and bustling nightlife.
Amsterdam is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: The Digital Content Specialist will work full-time, with standard office hours from Monday to Friday. The role may require occasional evening or weekend work to support campaigns or events.

ASSUMPTION: The Digital Content Specialist should be comfortable working in an office environment and be able to commute to the Amsterdam office as needed.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screening
In-depth interviews with the Brand Campaign Manager and other team members
Final interview with the Marketing Director
Background check and onboarding

Key Assessment Areas:

Digital and content marketing skills
Creativity and adaptability
Communication and collaboration skills
Alignment with Tony’s Chocolonely’s mission and values

Application Tips:

Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
Showcase your understanding of Tony’s Chocolonely’s mission and values in your application materials.
Prepare examples of your previous content creation and social media management work to discuss during the interview.
Be ready to discuss your ideas for growing and engaging Tony’s online communities.

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Email Marketing, Influencer Campaigns, Community Management, Video Editing, Adobe Suite, Sprout Social, Campaign Execution, Audience Engagement, Content Optimization, Bilingual Communication, Results-Driven

ASSUMPTION: Tony’s Chocolonely uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and make it through the initial screening process.

🛠️ Tools & Technologies

Adobe Suite (Photoshop, InDesign)
Sprout Social (or similar social media management platform)
Microsoft Office Suite (Word, Excel, PowerPoint)
Google Workspace (Gmail, Google Drive, Google Docs)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Content Specialist should be comfortable using various tools and technologies to create, manage, and optimize content for different digital channels.

👔 Cultural Fit Considerations

Company Values:

Outspoken: Tony’s Chocolonely is committed to raising awareness of and ending exploitation in cocoa, and encourages its employees to speak up and make a difference.
Willful: The company values determination, resilience, and a willingness to challenge the status quo.
Entrepreneurial: Tony’s Chocolonely fosters a culture of innovation, creativity, and taking ownership of projects.
Makes you smile: The company strives to create a positive and enjoyable work environment, both for its employees and its customers.

Work Style:

Collaborative: Tony’s Chocolonely values teamwork and encourages employees to support and learn from one another.
Adaptable: The company operates in a dynamic and ever-changing industry, requiring employees to be flexible and responsive to new challenges and opportunities.
Creative: Tony’s Chocolonely prioritizes innovation and encourages employees to think outside the box and challenge the status quo.

Self-Assessment Questions:

How do you align with Tony’s Chocolonely’s core values, and how have you demonstrated these values in your previous roles?
How comfortable are you working in a fast-paced, collaborative environment, and how do you adapt to change and new challenges?
How do you approach creating content that resonates with diverse audiences, and how do you measure the success of your content strategies?

ASSUMPTION: Tony’s Chocolonely values employees who are passionate about its mission, committed to its values, and eager to make a positive impact on the world.

⚠️ Potential Challenges

Managing multiple digital channels and projects simultaneously may require strong organizational and time management skills.
Working in a fast-paced, dynamic industry may present unexpected challenges and require quick adaptation.
The role may require occasional evening or weekend work to support campaigns or events.
As Tony’s Chocolonely continues to grow, the Digital Content Specialist may face increased responsibilities and expectations.

ASSUMPTION: The Digital Content Specialist should be prepared to face challenges head-on, learn from setbacks, and continuously improve their skills and strategies.

📈 Similar Roles Comparison

Compared to other digital content specialist roles, this position offers a unique opportunity to work for a purpose-driven company with a strong focus on ethical business practices.
The role requires a higher level of creativity and adaptability, as well as a strong commitment to Tony’s Chocolonely’s mission and values.
Career progression may be faster in a growing company like Tony’s Chocolonely, offering opportunities for professional development and growth.

ASSUMPTION: Candidates who are passionate about Tony’s Chocolonely’s mission and values, and eager to make a positive impact on the world, may find this role particularly rewarding and fulfilling.

📝 Sample Projects

Developing a social media campaign to raise awareness of Tony’s Chocolonely’s mission and ethical business practices
Creating engaging email content to grow and engage the subscriber base
Managing and growing Tony’s online communities through consistent and engaging content
Supporting brand campaigns and influencer gifting strategies to drive reach and engagement

ASSUMPTION: The Digital Content Specialist should be prepared to take on a wide range of projects and adapt their strategies to meet the unique needs of each campaign or initiative.

❓ Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for Tony’s Chocolonely, and how will my work contribute to the company’s mission?
What are the biggest challenges facing the digital marketing team, and how can this role help address them?
How does Tony’s Chocolonely support the professional development and growth of its employees?
What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
How does Tony’s Chocolonely measure the success of its digital marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to making a positive impact on the company.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
Prepare examples of your previous content creation and social media management work to discuss during the interview.
Be ready to discuss your ideas for growing and engaging Tony’s online communities.
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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