📌 Core Information
🔹 Job Title: Digital Content Specialist - Corporate Communications
🔹 Company: Scotts Miracle-Gro
🔹 Location: Marysville, OH
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital content strategies
- Creating engaging content for various digital platforms
- Managing content calendars and coordinating production schedules
- Analyzing content performance metrics and optimizing engagement
- Collaborating with cross-functional teams to produce high-quality content
ASSUMPTION: This role requires a balance of independent work and collaboration, with a focus on creating compelling content that resonates with diverse audiences.
📋 Key Responsibilities
✅ Develop and implement digital content strategies aligned with corporate communication goals
✅ Create engaging written and visual content for various digital platforms
✅ Manage content calendars and coordinate content production schedules
✅ Analyze content performance metrics and optimize engagement
✅ Conduct content audits to identify gaps and opportunities for improvement
✅ Collaborate with other members of the corporate communications team to produce high-quality content
✅ Ensure content consistency, quality, and adherence to corporate brand guidelines
✅ Stay updated with digital trends and technologies to enhance content effectiveness
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, marketing, communications, journalism, or a related field
Experience: 2 to 3 years of experience in similar roles
Required Skills:
- Proven experience in digital content creation and management
- Excellent writing, editing, and proofreading skills
- Understanding of SEO best practices and content optimization
- Proficiency with digital channels and analytics tools
- Ability to manage multiple projects and meet tight deadlines
- Creative mindset with strong attention to detail
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with social listening tools (e.g., Brandwatch, Sprinklr, Sprout)
- Google Analytics or Adobe Analytics
- Knowledge of AP Style
ASSUMPTION: A strong portfolio showcasing past work is essential for this role, demonstrating the candidate's ability to create engaging content.
💰 Compensation & Benefits
Salary Range: $77,200 - $90,800 per year (based on experience and location)
Benefits:
- Medical, dental, and vision coverage
- Wellness reimbursement program
- 401K match (up to 7.5%)
- 15% discount on company stock
- Family planning support, adoption assistance, fertility support, and surrogacy support
Working Hours: Full-time, hybrid work arrangement with an average of 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on lawn and garden products
Company Size: 5,001-10,000 employees, providing ample opportunities for growth and collaboration
Founded: 1868, with a rich history and established brand presence
Company Description:
- Committed to helping people express themselves on their own piece of the Earth
- Dedicated to GroMoreGood™ everywhere, driving industry-leading lawn and gardening products
- Focused on family and community, embracing responsibility to consumers, associates, and the planet
Company Specialties:
- Lawn care and gardening products
- Marketing, advertising, and promotion
- Sustainability and community involvement
Company Website: http://www.scottsmiraclegro.com
ASSUMPTION: Scotts Miracle-Gro is a well-established company with a strong brand presence and a commitment to sustainability and community involvement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the corporate communications department
Reporting Structure: Reports directly to the Corporate Communications Manager
Work Arrangement: Hybrid, with an average of 2-3 days per week on-site at the Marysville, OH headquarters
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the corporate communications team
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's digital presence and communications strategies.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Marysville, OH
Geographic Context:
- Marysville is a small city located in western Ohio, with a population of approximately 24,000 people
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Marysville is located about 30 miles northwest of Columbus, OH, providing convenient access to a larger city with additional amenities
Work Schedule: Full-time, with an average of 40 hours per week, including on-site and remote work
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the corporate communications team
- Final interview with the director of corporate communications
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of digital platforms and analytics
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio with 3-4 examples of past work, showcasing your content creation and management skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Digital content, social media, content strategy, SEO, analytics, corporate communications, marketing, branding, engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation and management skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, with a focus on content creation, management, and optimization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Innovation
- Performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and strategic
Self-Assessment Questions:
- How do you ensure that your content aligns with Scotts Miracle-Gro's brand voice and values?
- Can you describe a time when you had to adapt your content strategy to address changing audience preferences or feedback?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Scotts Miracle-Gro values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting content strategies to address changing audience preferences and feedback
- Collaborating effectively with cross-functional teams and stakeholders
- Staying up-to-date with digital trends and technologies in a rapidly evolving field
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on corporate communications and digital content strategy, rather than product-specific marketing or customer-facing roles
- Industry-specific context: The lawn and garden industry is highly seasonal, with peak demand during the spring and summer months, requiring content planning and strategy to address these fluctuations
- Career path comparison: This role offers opportunities for growth within the corporate communications department, with potential paths to management or specialized roles within the field
ASSUMPTION: A strong understanding of corporate communications, digital content strategy, and industry-specific context is essential for success in this role.
📝 Sample Projects
- Developing and implementing a comprehensive social media content strategy for a new product launch
- Creating a series of blog posts and articles to educate consumers on lawn care best practices and seasonal tips
- Managing a content audit to identify gaps and opportunities for improvement in the company's digital presence
ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging content, develop and implement content strategies, and optimize performance based on analytics and feedback.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the corporate communications department?
- How does this role fit into the company's overall communications and marketing strategy?
- What are the most significant challenges facing the corporate communications team in the next 1-2 years, and how can this role contribute to addressing them?
- How does Scotts Miracle-Gro support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio with 3-4 examples of past work, showcasing your content creation and management skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
