Digital Content Specialist (Costa Rica)

📌 Core Information

🔹 Job Title: Digital Content Specialist (Costa Rica)

🔹 Company: Granicus

🔹 Location: Costa Rica (Remote)

🔹 Job Type: Full Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Costa Rica)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with freelance writers to create engaging editorial content for Destination Marketing Organizations (DMOs).
• Managing content production pipelines, including editorial calendars and project tracking.
• Ensuring content quality, accuracy, and compliance with brand guidelines and regulations.
• Working cross-functionally with marketing, design, SEO, and project management teams to develop cohesive content strategies.
• Staying updated with industry trends and best practices to enhance content quality and efficacy.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Familiarity with the tourism industry and destination marketing is a plus but not required.

📋 Key Responsibilities

✅ Develop comprehensive style guides and content briefs tailored to each client, encompassing audience insights, tone of voice, and keyword strategies.

✅ Establish and maintain an editorial content calendar for full management projects, overseeing projects from conceptualization through post-launch assessment.

✅ Assign and oversee content requests for freelance writers, ensuring adherence to deadlines and compliance with copyright and privacy regulations.

✅ Meticulously edit and proofread content for accuracy, coherence, grammar, style, and alignment with brand guidelines.

✅ Assist the Manager, Digital Content in recruiting and onboarding new freelance talent, and ensuring prompt compensation for completed projects.

✅ Collaborate seamlessly with cross-functional teams to craft cohesive content strategies aligned with business objectives.

✅ Maintain accurate project records to ensure efficient workflow and project tracking.

✅ Stay up-to-date with industry trends, adopting best practices and leveraging emerging technologies to enhance content quality and efficacy.

ASSUMPTION: This role involves a significant amount of writing, editing, and project management. Strong communication and interpersonal skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field (preferred but not required)

Experience: Proven track record as a digital copywriter, preferably in an agency or marketing environment (2-5 years)

Required Skills:

• Demonstrable expertise in writing, editing, and proofreading, supported by a diverse portfolio of digital copy samples.
• Deep understanding of digital marketing principles, encompassing SEO, SEM, social media, and email marketing.
• Proficiency in content management systems (CMS), social media management tools, and analytics platforms.
• Exceptional time management and organizational skills, with the ability to manage multiple projects simultaneously and meet strict deadlines.
• Strong communication and interpersonal abilities, facilitating effective collaboration with diverse teams and clients, and translating complex concepts into digestible content.

Preferred Skills:

• Bachelor's degree in English, Journalism, or Communications.
• Experience working with large freelance networks.
• Travel writing experience.
• Bi/multilingual.
• Functional understanding of HTML.

ASSUMPTION: While a degree in a relevant field is preferred, Granicus values diverse backgrounds and encourages applicants to apply if they meet the required skills and experience, even without a relevant degree.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 USD per year (Estimated based on market research for mid-level digital content specialists in Costa Rica)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range is estimated based on market research for mid-level digital content specialists in Costa Rica. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on government transparency and constituent engagement.

Company Size: Large (1,001-5,000 employees) with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. This size allows for diverse perspectives and opportunities for growth and collaboration.

Founded: 1999, with a rich history of serving federal, state, and local government agencies, as well as Destination Marketing Organizations (DMOs).

Company Description:

• Granicus is driven by the excitement of building, implementing, and maintaining technology that transforms the Govtech industry by bringing governments and their constituents together.
• The company serves 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers, powering an unmatched Subscriber Network that uses its digital solutions to make the world a better place.
• Granicus has consistently appeared on the GovTech 100 list and has been recognized as one of the best companies to work for on BuiltIn.

Company Specialties:

• Cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services.
• Serving a wide range of clients, from federal and local government agencies to Destination Marketing Organizations (DMOs).
• Empowering stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada.

Company Website: granicus.com

ASSUMPTION: Granicus is a well-established company with a strong focus on innovation and customer success. They value diversity, inclusion, and employee growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the digital content team and the broader organization.

Reporting Structure: This role reports directly to the Manager, Digital Content and works closely with cross-functional teams, including marketing, design, SEO, and project management.

Work Arrangement: Remote (Costa Rica), with flexible scheduling and the opportunity to work from home or a co-working space.

Growth Opportunities:

• Advancement within the digital content team, such as taking on a leadership role or specializing in a specific area of content creation.
• Expansion into other areas of the business, such as marketing, product management, or customer success.
• Professional development opportunities, including training, workshops, and mentorship programs.

ASSUMPTION: Granicus offers a dynamic work environment with ample opportunities for growth and development. Employees are encouraged to take on new challenges and expand their skillsets.

🌍 Location & Work Environment

Office Type: Remote (Costa Rica), with the option to work from home or a co-working space.

Office Location(s): Costa Rica (Remote)

Geographic Context:

• Costa Rica is known for its biodiversity, natural beauty, and commitment to environmental sustainability.
• The country offers a high quality of life, with access to affordable healthcare, education, and a stable political environment.
• Costa Rica's central time zone (CST) allows for effective collaboration with Granicus' global team, spanning multiple time zones.

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the opportunity to work from home or a co-working space.

ASSUMPTION: Working remotely in Costa Rica offers a unique blend of cultural richness, natural beauty, and a high quality of life, making it an attractive location for digital content specialists.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Take-home writing assignment
• Final interview with the Hiring Manager and a team member
• Background check and onboarding

Key Assessment Areas:

• Writing and editing skills
• Understanding of digital marketing principles
• Project management and organizational skills
• Communication and interpersonal abilities
• Cultural fit with Granicus' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Provide specific examples of your writing, editing, and project management skills in your application materials.
• Demonstrate your understanding of digital marketing principles and how you've applied them in previous roles.
• Showcase your ability to work effectively in a remote, globally distributed team environment.

ATS Keywords: Digital Copywriting, Editing, Proofreading, SEO, SEM, Social Media, Email Marketing, Content Management Systems, Time Management, Organizational Skills, Communication, Interpersonal Skills, Destination Marketing, Tourism, Travel Writing

ASSUMPTION: Granicus uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Content Management Systems (CMS), such as Simpleview
• Social media management tools, such as Hootsuite or Buffer
• Analytics platforms, such as Google Analytics
• Project management tools, such as Asana or Trello
• Collaboration tools, such as Microsoft Teams or Slack

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Granicus provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do.
• Inclusive: We foster an environment where everyone feels valued and respected.
• Innovative: We embrace change and continuously seek new ways to improve.
• Collaborative: We work together to achieve our goals and support each other's success.
• Accountable: We take ownership of our work and hold ourselves to the highest standards.

Work Style:

• Remote-friendly: Granicus offers flexible work arrangements and supports employees in creating a healthy work-life balance.
• Globally distributed: With employees across multiple time zones, Granicus fosters a culture of asynchronous communication and collaboration.
• Data-driven: Granicus uses data and analytics to inform decision-making and measure success.

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a globally distributed team?
• Are you comfortable managing multiple projects simultaneously and meeting strict deadlines?
• Do you have a strong attention to detail and a commitment to producing high-quality work?
• Are you passionate about creating engaging and effective content that resonates with audiences?
• Do you embrace a customer-centric mindset and prioritize the needs of your clients and their constituents?

ASSUMPTION: Granicus values employees who are self-motivated, results-driven, and committed to continuous learning and growth. They seek individuals who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting strict deadlines can be challenging, requiring strong organizational skills and time management.
• Working remotely may present unique challenges, such as maintaining a healthy work-life balance and staying connected with colleagues in a virtual environment.
• Collaborating with a globally distributed team may require adjustments to communication styles and time management strategies.
• Keeping up with industry trends and best practices may necessitate continuous learning and adaptation.

ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other digital content specialist roles, this position offers a unique focus on destination marketing and collaboration with freelance writers.
• Granicus' global presence and commitment to customer success set it apart from other companies in the industry.
• This role provides opportunities for growth and advancement within the digital content team and the broader organization, with a clear career path for high-performing employees.

ASSUMPTION: While this role shares similarities with other digital content specialist positions, its unique focus on destination marketing and collaboration with freelance writers sets it apart. Granicus' global presence and commitment to customer success offer additional advantages for employees.

📝 Sample Projects

• Developing a comprehensive style guide and content brief for a DMO, encompassing audience insights, tone of voice, and keyword strategies.
• Managing an editorial content calendar for a full management project, overseeing projects from conceptualization through post-launch assessment.
• Editing and proofreading a series of blog posts and website copy for a DMO, ensuring accuracy, coherence, grammar, style, and alignment with brand guidelines.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the digital content specialist role at Granicus.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing content production pipelines and editorial calendars?
• How does Granicus support collaboration and communication among its globally distributed team?
• What opportunities are available for professional development and growth within the digital content team and the broader organization?
• How does Granicus measure the success of its content strategies and initiatives?
• What is the company's approach to work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and development. They also demonstrate your interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, including specific examples of your writing, editing, and project management skills.
• Prepare a portfolio or examples of your work, showcasing your ability to create engaging and effective content that resonates with audiences.
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.