Digital Content Specialist
Ofload
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: Digital Content Specialist
- Company: Ofload
- Location: Sydney, New South Wales, Australia
- Job Type: Hybrid (Remote & On-site)
- Category: Marketing & Communications
- Date Posted: April 30, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing and creating engaging content for Ofload's marketing channels
- Collaborating with cross-functional teams to build authentic brand stories
- Optimizing content performance using SEO and analytics tools
- Working in a fast-paced, startup-like environment with a focus on growth and innovation
*ASSUMPTION:* This role requires a balance of creativity and analytical thinking, with a strong focus on delivering high-quality content that resonates with the target audience and drives business objectives.
📋 Key Responsibilities
- ✅ Manage the content calendar, planning and delivering a rolling six-week schedule of content aligned with brand and commercial objectives
- ✅ Create high-quality content, including blogs, case studies, LinkedIn posts, and videos, by interviewing subject-matter experts and developing strong narratives
- ✅ Support brand storytelling by working with internal stakeholders, customers, and partners to build authentic stories that strengthen Ofload's reputation in the market
- ✅ Optimize content performance by applying SEO best practices and leveraging analytics tools to track performance and inform decision-making
- ✅ Collaborate with internal marketing teams, external agencies, and other stakeholders to maximize the reach and impact of campaigns, ensuring content supports broader business priorities
*ASSUMPTION:* This role involves a mix of independent work and collaboration, requiring strong communication skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
- Experience: 1-2 years of experience in content creation, digital marketing, or communications, ideally in a B2B environment
- Required Skills:
- Strong writing and editing skills, with the ability to turn complex topics into clear, accessible content
- Familiarity with SEO fundamentals, Google Analytics, and CRM tools including Hubspot
- Strong attention to detail and project management skills
- A proactive mindset, willingness to learn, and confidence working both independently and collaboratively
*ASSUMPTION:* While the job listing mentions 1-2 years of experience, Ofload values aptitude and passion, so candidates with less experience but relevant skills and enthusiasm are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: AU$60,000 - AU$75,000 per annum (Based on industry standards for entry-level marketing roles in Sydney)
- Benefits:
- Flexibility and wellbeing: Hybrid work arrangements, additional leave for volunteering, celebrations, and personal milestones
- Empowerment and growth: Access to a $500 learning and development budget, in-house workshops, and an annual Summer Camp offsite
- Office benefits: Weekly catered breakfast, monthly team lunch, delicious snacks, morning brew at a local cafe, quarterly celebrations, and team events, table tennis, board games, and an office library
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for entry-level marketing roles in Sydney. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
- Industry: FreightTech, focusing on transforming the road freight industry through technology and data
- Company Size: 51-200 employees
- Founded: 2020
- Company Description: Ofload is Australia's leading digital road freight service, helping businesses achieve efficient, flexible, and sustainable supply chains. They connect leading brands with carriers in a smarter way to utilize otherwise spare shipping capacity, eliminating empty kilometers and unnecessary emissions. Ofload actively supports Australia's small business carriers and has been recognized for its innovation and culture.
- Company Specialties: Supply chain, logistics, freight management, and end-to-end supply chain
📊 Role Analysis
- Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing team
- Reporting Structure: This role reports directly to the Marketing Lead and works closely with internal marketing teams and external agencies
- Work Arrangement: Hybrid (Remote & On-site), with flexibility for remote work and additional leave for various purposes
- Growth Opportunities: As Ofload continues to grow, there may be opportunities for career progression within the marketing team or other departments
*ASSUMPTION:* While the job listing does not explicitly mention career progression, Ofload's growth and success suggest that there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote & On-site), with offices in Sydney, New South Wales, and Cremorne, Victoria
- Office Location(s): 1/155 Clarence St, Sydney, New South Wales 2000, AU; 19 Cubitt St, Cremorne, Victoria 3121, AU
- Geographic Context: Sydney and Cremorne are major urban centers with vibrant business districts, offering a mix of city life and suburban living
- Work Schedule: Flexible work hours, with a focus on delivering results and maintaining a healthy work-life balance
*ASSUMPTION:* The hybrid work arrangement allows for a balance between remote work and on-site collaboration, providing flexibility for employees to manage their personal and professional lives.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone or video screen → In-depth interview with the Marketing Lead → Final interview with the CEO or another senior team member
- Key Assessment Areas: Writing and editing skills, understanding of SEO and analytics, ability to manage multiple projects, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Showcase your understanding of Ofload's mission and the FreightTech industry
- Demonstrate your ability to create engaging content and optimize it for search engines
- Be prepared to discuss your approach to project management and collaboration
*ASSUMPTION:* Ofload values candidates who demonstrate a strong understanding of the company's mission and the FreightTech industry, as well as the ability to create engaging content and optimize it for search engines.
🛠️ Tools & Technologies
- Google Analytics
- Hubspot (CRM)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Content management systems (e.g., WordPress, Drupal, or Contentful)
- Project management tools (e.g., Asana, Trello, or Jira)
*ASSUMPTION:* Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, sustainability, collaboration, and customer focus
- Work Style: Fast-paced, startup-like environment with a focus on growth and innovation, requiring strong communication, collaboration, and project management skills
- Self-Assessment Questions:
- How do you align with Ofload's mission to transform the freight industry through technology and data?
- How do you approach creating engaging content that resonates with the target audience?
- How do you optimize content for search engines and track performance using analytics tools?
*ASSUMPTION:* Ofload values candidates who demonstrate a strong understanding of the company's mission and the ability to create engaging content that resonates with the target audience.
⚠️ Potential Challenges
- Working in a fast-paced, startup-like environment with tight deadlines and multiple projects
- Balancing creativity and analytical thinking to create engaging content that also performs well in search engines
- Collaborating with cross-functional teams and external agencies to maximize the reach and impact of campaigns
*ASSUMPTION:* These challenges are inherent in the role and require strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from traditional content marketing roles in its focus on the FreightTech industry and the need to balance creativity with analytical thinking
- Comparison Point 2: The hybrid work arrangement allows for a balance between remote work and on-site collaboration, providing flexibility for employees to manage their personal and professional lives
- Comparison Point 3: Ofload's growth and success suggest that there may be opportunities for career progression within the company
*ASSUMPTION:* This role offers a unique opportunity to work in the growing FreightTech industry and contribute to Ofload's mission to transform the freight industry through technology and data.
📝 Sample Projects
- Creating a series of blog posts that explain complex freight industry topics in an accessible way
- Developing a case study that showcases Ofload's impact on a specific customer's supply chain
- Producing a video series that highlights the stories of Ofload's carriers and shippers
*ASSUMPTION:* These sample projects demonstrate the range of content creation and storytelling opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Ofload plan to continue growing and innovating in the FreightTech industry?
- What are the most significant challenges facing the freight industry, and how does Ofload address them?
- How does Ofload support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Ofload collaborate with external agencies and partners to maximize the reach and impact of its marketing campaigns?
*ASSUMPTION:* These questions demonstrate a strong understanding of the company's mission, industry, and the role's requirements, as well as a desire to contribute to Ofload's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/mzSuRGHLpfp6G4BiicsCsp/hybrid-digital-content-specialist-in-sydney-at-ofload)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your content creation and storytelling abilities
- Follow up with Ofload after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Digital Content Specialist
- Company: Ofload
- Location: Sydney, New South Wales, Australia
- Job Type: Hybrid (Remote & On-site)
- Category: Marketing & Communications
- Date Posted: April 30, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing and creating engaging content for Ofload's marketing channels
- Collaborating with cross-functional teams to build authentic brand stories
- Optimizing content performance using SEO and analytics tools
- Working in a fast-paced, startup-like environment with a focus on growth and innovation
*ASSUMPTION:* This role requires a balance of creativity and analytical thinking, with a strong focus on delivering high-quality content that resonates with the target audience and drives business objectives.
📋 Key Responsibilities
- ✅ Manage the content calendar, planning and delivering a rolling six-week schedule of content aligned with brand and commercial objectives
- ✅ Create high-quality content, including blogs, case studies, LinkedIn posts, and videos, by interviewing subject-matter experts and developing strong narratives
- ✅ Support brand storytelling by working with internal stakeholders, customers, and partners to build authentic stories that strengthen Ofload's reputation in the market
- ✅ Optimize content performance by applying SEO best practices and leveraging analytics tools to track performance and inform decision-making
- ✅ Collaborate with internal marketing teams, external agencies, and other stakeholders to maximize the reach and impact of campaigns, ensuring content supports broader business priorities
*ASSUMPTION:* This role involves a mix of independent work and collaboration, requiring strong communication skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
- Experience: 1-2 years of experience in content creation, digital marketing, or communications, ideally in a B2B environment
- Required Skills:
- Strong writing and editing skills, with the ability to turn complex topics into clear, accessible content
- Familiarity with SEO fundamentals, Google Analytics, and CRM tools including Hubspot
- Strong attention to detail and project management skills
- A proactive mindset, willingness to learn, and confidence working both independently and collaboratively
*ASSUMPTION:* While the job listing mentions 1-2 years of experience, Ofload values aptitude and passion, so candidates with less experience but relevant skills and enthusiasm are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: AU$60,000 - AU$75,000 per annum (Based on industry standards for entry-level marketing roles in Sydney)
- Benefits:
- Flexibility and wellbeing: Hybrid work arrangements, additional leave for volunteering, celebrations, and personal milestones
- Empowerment and growth: Access to a $500 learning and development budget, in-house workshops, and an annual Summer Camp offsite
- Office benefits: Weekly catered breakfast, monthly team lunch, delicious snacks, morning brew at a local cafe, quarterly celebrations, and team events, table tennis, board games, and an office library
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for entry-level marketing roles in Sydney. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
- Industry: FreightTech, focusing on transforming the road freight industry through technology and data
- Company Size: 51-200 employees
- Founded: 2020
- Company Description: Ofload is Australia's leading digital road freight service, helping businesses achieve efficient, flexible, and sustainable supply chains. They connect leading brands with carriers in a smarter way to utilize otherwise spare shipping capacity, eliminating empty kilometers and unnecessary emissions. Ofload actively supports Australia's small business carriers and has been recognized for its innovation and culture.
- Company Specialties: Supply chain, logistics, freight management, and end-to-end supply chain
📊 Role Analysis
- Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing team
- Reporting Structure: This role reports directly to the Marketing Lead and works closely with internal marketing teams and external agencies
- Work Arrangement: Hybrid (Remote & On-site), with flexibility for remote work and additional leave for various purposes
- Growth Opportunities: As Ofload continues to grow, there may be opportunities for career progression within the marketing team or other departments
*ASSUMPTION:* While the job listing does not explicitly mention career progression, Ofload's growth and success suggest that there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote & On-site), with offices in Sydney, New South Wales, and Cremorne, Victoria
- Office Location(s): 1/155 Clarence St, Sydney, New South Wales 2000, AU; 19 Cubitt St, Cremorne, Victoria 3121, AU
- Geographic Context: Sydney and Cremorne are major urban centers with vibrant business districts, offering a mix of city life and suburban living
- Work Schedule: Flexible work hours, with a focus on delivering results and maintaining a healthy work-life balance
*ASSUMPTION:* The hybrid work arrangement allows for a balance between remote work and on-site collaboration, providing flexibility for employees to manage their personal and professional lives.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone or video screen → In-depth interview with the Marketing Lead → Final interview with the CEO or another senior team member
- Key Assessment Areas: Writing and editing skills, understanding of SEO and analytics, ability to manage multiple projects, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Showcase your understanding of Ofload's mission and the FreightTech industry
- Demonstrate your ability to create engaging content and optimize it for search engines
- Be prepared to discuss your approach to project management and collaboration
*ASSUMPTION:* Ofload values candidates who demonstrate a strong understanding of the company's mission and the FreightTech industry, as well as the ability to create engaging content and optimize it for search engines.
🛠️ Tools & Technologies
- Google Analytics
- Hubspot (CRM)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Content management systems (e.g., WordPress, Drupal, or Contentful)
- Project management tools (e.g., Asana, Trello, or Jira)
*ASSUMPTION:* Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, sustainability, collaboration, and customer focus
- Work Style: Fast-paced, startup-like environment with a focus on growth and innovation, requiring strong communication, collaboration, and project management skills
- Self-Assessment Questions:
- How do you align with Ofload's mission to transform the freight industry through technology and data?
- How do you approach creating engaging content that resonates with the target audience?
- How do you optimize content for search engines and track performance using analytics tools?
*ASSUMPTION:* Ofload values candidates who demonstrate a strong understanding of the company's mission and the ability to create engaging content that resonates with the target audience.
⚠️ Potential Challenges
- Working in a fast-paced, startup-like environment with tight deadlines and multiple projects
- Balancing creativity and analytical thinking to create engaging content that also performs well in search engines
- Collaborating with cross-functional teams and external agencies to maximize the reach and impact of campaigns
*ASSUMPTION:* These challenges are inherent in the role and require strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from traditional content marketing roles in its focus on the FreightTech industry and the need to balance creativity with analytical thinking
- Comparison Point 2: The hybrid work arrangement allows for a balance between remote work and on-site collaboration, providing flexibility for employees to manage their personal and professional lives
- Comparison Point 3: Ofload's growth and success suggest that there may be opportunities for career progression within the company
*ASSUMPTION:* This role offers a unique opportunity to work in the growing FreightTech industry and contribute to Ofload's mission to transform the freight industry through technology and data.
📝 Sample Projects
- Creating a series of blog posts that explain complex freight industry topics in an accessible way
- Developing a case study that showcases Ofload's impact on a specific customer's supply chain
- Producing a video series that highlights the stories of Ofload's carriers and shippers
*ASSUMPTION:* These sample projects demonstrate the range of content creation and storytelling opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Ofload plan to continue growing and innovating in the FreightTech industry?
- What are the most significant challenges facing the freight industry, and how does Ofload address them?
- How does Ofload support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Ofload collaborate with external agencies and partners to maximize the reach and impact of its marketing campaigns?
*ASSUMPTION:* These questions demonstrate a strong understanding of the company's mission, industry, and the role's requirements, as well as a desire to contribute to Ofload's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/mzSuRGHLpfp6G4BiicsCsp/hybrid-digital-content-specialist-in-sydney-at-ofload)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your content creation and storytelling abilities
- Follow up with Ofload after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.