Digital Content Specialist (m/w/d)

📌 Core Information

🔹 Job Title: Digital Content Specialist (m/w/d)

🔹 Company: Friendventure Digitalagentur

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative content and concepts that are both strategic and goal-oriented
• Collaborating with UX/UI designers, developers, and project managers to create wireframes and content concepts
• Optimizing website content and analyzing website data to derive actionable insights
• Providing consultation to clients in collaboration with other specialists

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through engaging content and data-driven decisions.

📋 Key Responsibilities

✅ Developing creative content and concepts that are both strategic and goal-oriented

✅ Collaborating with UX/UI designers, developers, and project managers to create wireframes and content concepts that meet client objectives

✅ Creating and editing content, ensuring it aligns with SEO and user experience principles

✅ Analyzing website data and SEO visibility to derive actionable insights and recommendations

✅ Providing consultation to clients in collaboration with other specialists

ASSUMPTION: This role requires a high degree of self-motivation and the ability to work independently, while also collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in content marketing, as a concept developer, or in a similar role in online marketing within a digital or creative agency

Required Skills:

• Proven expertise in content management systems (e.g., WordPress, Drupal, Hybris)
• Strong proficiency in SEO tools (e.g., Sistrix, GSC, Semrush, Google Analytics)
• Excellent analytical skills and data-driven mindset
• Excellent communication skills in German and English, both written and verbal

Preferred Skills:

• Experience with UX/UI design tools (e.g., Sketch, Figma, Adobe XD)
• Familiarity with HTML, CSS, and JavaScript

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and a basic understanding of web development principles may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-senior level marketing roles in Germany)

Benefits:

• Work-life balance and flexible working hours
• Full flexibility in working location (Hybrid or remote)
• Support for company pension scheme (bAV) with an above-average employer contribution
• 28 vacation days plus 2 additional days off around Christmas and New Year's
• Modern equipment tailored to your needs
• After-work program, including Urban Sports membership, regular team events, and an annual workation
• Opportunities for professional development and growth within the organization
• Drinks and snacks provided in the office

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Friendventure is a digital agency specializing in web design and development, online marketing, and content creation for B2B clients, tech startups, and brands.

Company Size: With 61 employees, Friendventure is a mid-sized company, offering a collaborative and dynamic work environment.

Founded: Friendventure was founded in 2012 and has since grown to become a leading digital agency in Germany.

Company Description:

• Friendventure focuses on developing websites that serve as the foundation for ambitious digital strategies
• The agency combines online marketing expertise, user-centered content, outstanding web design, and high-performing technologies
• Friendventure's clients include B2B companies, tech startups, and brands looking to tell their stories online and attract new customers and talent

Company Specialties:

• UX and web design
• Content management systems (WordPress and Typo3)
• E-commerce platforms (Shopware and Shopify)
• Custom development
• SEO and content

Company Website: friendventure.de

ASSUMPTION: Friendventure's focus on user-centered content and high-performing technologies makes it an attractive choice for candidates seeking a role that combines creativity and data-driven decision-making.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with at least 3 years of experience in content marketing or a related field.

Reporting Structure: The Digital Content Specialist will likely report to the Head of Content or a similar role within the agency's management team.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The exact office schedule is not specified but can be discussed during the interview process.

Growth Opportunities:

• As a mid-sized agency, Friendventure offers opportunities for career progression and professional development
• With experience, the Digital Content Specialist may advance to a senior role or take on a leadership position within the content team
• Expanding one's skillset in areas such as UX/UI design or web development may open up additional career paths within the agency

ASSUMPTION: Given Friendventure's focus on growth and development, candidates can expect opportunities for professional advancement within the organization.

🌍 Location & Work Environment

Office Type: Friendventure has offices in Cologne, Berlin, and Hamburg, with the primary office for this role located in Cologne.

Office Location(s): Oskar-Jäger-Str. 173, K6, Cologne, 50825, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, rich history, and a diverse range of neighborhoods
• The city is well-connected by public transportation and has a thriving tech and startup ecosystem
• Cologne is located in the heart of Europe, with easy access to major cities such as Brussels, Paris, and Amsterdam

Work Schedule: The work schedule is flexible, with the option to work from home and adjust working hours as needed.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the agency's management team

Key Assessment Areas:

• Creativity and strategic thinking
• Analytical skills and data-driven mindset
• Communication and interpersonal skills
• Cultural fit and alignment with Friendventure's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or provide examples of your work, demonstrating your ability to create engaging and effective content
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research Friendventure's clients, projects, and company culture to demonstrate your interest and enthusiasm for the role

ATS Keywords: Content marketing, CMS, WordPress, Drupal, Hybris, SEO tools, Sistrix, GSC, Semrush, Google Analytics, analytical skills, teamwork, creative ideas, German language, English language

ASSUMPTION: Friendventure uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content management systems: WordPress, Drupal, Hybris
• SEO tools: Sistrix, GSC, Semrush, Google Analytics
• UX/UI design tools: Sketch, Figma, Adobe XD (preferred but not required)
• Web development tools: HTML, CSS, JavaScript (basic proficiency preferred but not required)

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and a basic understanding of web development principles may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Friendship: Building strong relationships with colleagues, clients, and partners
• Expertise: Delivering high-quality work and continuously expanding one's knowledge and skills
• Innovation: Embracing new ideas, technologies, and approaches to drive results

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve shared goals
• Flexible: Adapting to changing priorities and workloads in a dynamic agency environment
• Data-driven: Making informed decisions based on data and analytics

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and using it to inform your content strategies?
• Do you embrace new ideas and approaches, and are you open to feedback and continuous learning?

ASSUMPTION: Friendventure places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to demonstrate their fit with the agency's culture and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced agency environment
• Balancing creativity and data-driven decision-making to deliver effective content solutions
• Working with diverse teams and clients, each with their unique needs and expectations
• Adapting to changes in priorities and workloads, as is common in agency life

ASSUMPTION: These challenges are common in agency environments and require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to in-house content marketing roles, this position offers exposure to a wider range of industries and clients, as well as the opportunity to work on diverse projects
• Relative to other digital agency roles, this position places a strong emphasis on both creativity and analytical skills, with a focus on driving results through engaging content and data-driven decisions
• Career progression in this role may involve advancing to a senior content marketing position or taking on a leadership role within the agency's content team

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to other opportunities in the market.

📝 Sample Projects

• Developing a content strategy for a B2B tech startup, including keyword research, competitor analysis, and a content calendar
• Creating and optimizing landing pages for an e-commerce client, with a focus on improving conversion rates and SEO performance
• Collaborating with UX/UI designers and developers to create wireframes and content concepts for a new website, ensuring a seamless user experience and effective content delivery

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and clients may vary depending on the agency's current workload and client base.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process with other teams and departments within the agency?
• How does Friendventure support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Friendventure approach diversity, equity, and inclusion in the workplace?
• What are the most challenging aspects of working in a mid-sized digital agency, and how does Friendventure support its employees in overcoming these challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the agency's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Friendventure job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or provide examples of your work, demonstrating your ability to create engaging and effective content
• Research Friendventure's clients, projects, and company culture to demonstrate your interest and enthusiasm for the role
• Follow up with Friendventure's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.