📌 Core Information
🔹 Job Title: Digital Content Specialist - Maternity Leave
🔹 Company: Affinity Petcare
🔹 Location: Barcelona, Spain
🔹 Job Type: Temporary (Maternity Cover)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Content Creation & Management: Develop and maintain high-quality digital content for various online sales channels, with a focus on Retail Media, Content Syndication, and merchandising for B2B/B2C tools.
- Collaboration: Work closely with eCommerce, marketing, trade, and digital areas to align messages, formats, and delivery times.
- Performance Monitoring: Measure and optimize content performance through A/B testing and monitor KPIs of the Content Perfect Store.
- Agency Liaison: Interact with creative and content agencies to supervise, coordinate, and edit content as needed.
- Project Management: Lead the implementation of the Syndication Tool and manage the eCommerce PIM to keep all product content up-to-date.
*ASSUMPTION:* This role requires a strong understanding of digital content strategies, excellent communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Content Development & Management:
- Create, activate, and optimize digital content for online sales channels.
- Ensure content is shopper-first, with clear calls-to-action (CTAs) that drive engagement and conversions.
- Collaborate with agencies to edit and refine content as needed.
✅ Performance Analysis & Optimization:
- Monitor content performance using A/B testing and other analytics tools.
- Identify trends and make data-driven decisions to improve content effectiveness.
- Regularly review and update KPIs for the Content Perfect Store.
✅ Stakeholder Collaboration:
- Work closely with eCommerce, marketing, trade, and digital teams to align content strategies and delivery times.
- Participate in innomeetings to understand new content needs and coordinate with all departments.
✅ Project Management:
- Lead the implementation of the Syndication Tool to ensure automatic and correct distribution of content to retailers and websites.
- Manage the eCommerce PIM to keep all product content up-to-date.
*ASSUMPTION:* Successful candidates will have a proven track record in digital content creation, strong analytical skills, and the ability to thrive in a dynamic, collaborative environment.
🎯 Required Qualifications
Education:
- University degree in Business Administration, Marketing, Economics, or a related field.
Experience:
- 3-5 years of experience in key account management roles, ideally in the FMCG sector and/or proximity channel.
Required Skills:
- Advanced knowledge of negotiation and commercial management techniques.
- Proficiency in analytical tools (Excel, Power BI, etc.) and CRM systems.
- Excellent communication and negotiation skills.
- Results-oriented and ability to work under pressure.
- Capacity for analysis and strategic thinking.
- Flexibility and adaptability to the dynamics of the proximity channel.
- Fluency in English and Spanish.
*ASSUMPTION:* Candidates with experience in the impulse sector (snacks, beverages, confectionery, etc.) and customer management in convenience and proximity channels will be highly valued.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a Digital Content Specialist in Barcelona)
Benefits:
- Hybrid working model (combination of on-site and remote work)
- Flexible working hours
- Ticket Restaurants
- Pension plan
- Fully equipped Gym
- Breakfast and fresh fruit
- Affinity University platform (professional development opportunities)
- Pet-friendly office
- Celebrations & Fun
Working Hours: Full-time (40 hours per week)
*ASSUMPTION:* The salary range is estimated based on industry standards for a Digital Content Specialist in Barcelona, with consideration for the experience level and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Food & Beverage Services
Company Size: 1,001-5,000 employees
Founded: 1963
Company Description: Affinity Petcare is an international petfood company dedicated to nourishing healthy bonds between dogs, cats, and people. With over 60 years of experience, Affinity Petcare offers innovative brands such as Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, and Libra. The company has over 1,200 professionals working across Barcelona, Paris, Milan, and London, with 4 production sites serving 70+ countries.
Company Specialties: Nutrition, Dogs and Cats, and Pet Food
Company Website:
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Media Manager within the eCommerce team.
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential career progression into senior roles within the digital content or eCommerce teams.
- Opportunities to gain experience in project management and team leadership.
- Exposure to various aspects of the business, fostering a well-rounded understanding of Affinity Petcare's operations.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the capital and largest city of Catalonia, with a population of over 1.6 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Barcelona offers a high quality of life, with a mild Mediterranean climate, excellent public transportation, and numerous cultural attractions.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and relevant stakeholders.
4. Final round interview with the department head or director.
Key Assessment Areas:
- Digital content creation and management skills.
- Analytical and problem-solving abilities.
- Communication and collaboration skills.
- Adaptability and cultural fit.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of Affinity Petcare's mission and values in your application materials.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Digital Content, Content Management, Retail Media, Content Syndication, Merchandising, PIM, CRM, A/B Testing, KPIs, Stakeholder Collaboration, Project Management, Hybrid Work, Flexible Hours, Pet Food Industry
🛠 Cultural Fit Considerations
Company Values:
- Passion for pets and their well-being.
- Commitment to innovation and continuous improvement.
- Collaboration and teamwork.
- Integrity and responsibility.
- Customer focus.
Work Style:
- Dynamic and fast-paced, with a focus on results and performance.
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication.
- Agile and adaptable, with a willingness to embrace change and learn from setbacks.
Self-Assessment Questions:
1. How do you ensure that your content aligns with the brand's values and messaging?
2. Can you provide an example of a time when you had to adapt your content strategy due to changing market conditions or stakeholder feedback?
3. How do you approach collaboration with agencies and other external partners to ensure consistent and high-quality content?
🛠 Potential Challenges
1. Content Volume: The role may require managing a high volume of content, which can be challenging to keep up-to-date and optimized.
2. Stakeholder Management: Balancing the needs and expectations of various internal and external stakeholders can be complex and time-consuming.
3. Market Fluctuations: The pet food industry can be subject to market fluctuations and changes in consumer behavior, which may impact content strategies and performance.
4. Work-Life Balance: As a hybrid role, maintaining a healthy work-life balance may require careful time management and prioritization.
📈 Similar Roles Comparison
1. Digital Content Specialist vs. Content Marketing Specialist:
- Both roles focus on creating and managing digital content, but the Digital Content Specialist role is more focused on eCommerce and retail media, while the Content Marketing Specialist role is broader and may include additional responsibilities such as SEO, social media management, and email marketing.
- The Digital Content Specialist role may require more technical skills related to content management systems and eCommerce platforms, while the Content Marketing Specialist role may emphasize strategic planning and campaign management.
📝 Sample Projects
1. eCommerce PIM Management: Develop and implement a system for managing and updating product content in the eCommerce PIM to ensure accurate and up-to-date information across all sales channels.
2. Retail Media Campaign: Collaborate with the eCommerce and marketing teams to create and execute a retail media campaign that drives brand awareness and increases sales in key online retail partners.
3. Content Syndication Tool Implementation: Lead the implementation of the Syndication Tool, ensuring automatic and correct distribution of content to retailers and websites, and optimizing the tool for improved performance and user experience.
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the broader digital content strategy for the company?
3. What are the most significant challenges facing the digital content team currently, and how can this role help address them?
4. How does the company support the professional development and growth of employees in this role?
5. What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://jobs.jobvite.com/affinitypetcare/job/oX0rwfwE).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for the interview process by researching Affinity Petcare's mission, values, and culture.
4. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions.
5. If selected for the position, be prepared to provide references and complete a background check as part of the onboarding process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
