📌 Core Information
🔹 Job Title: Digital Content Strategist
🔹 Company: Smith+Nephew
🔹 Location: Watford, Hertfordshire, United Kingdom
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (1 day per week in Watford office)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing digital content strategy across Smith+Nephew's platforms
- Collaborating with global and local teams to improve customer journey and engagement
- Managing content workflows and editorial calendars using Sitecore 10.x CMS
- Creating and maintaining content playbooks, voice/tone guides, taxonomies, and metadata frameworks
- Supporting and participating in content conception and creation with global and local markets
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving engagement and satisfaction through excellent digital content.
📋 Key Responsibilities
✅ Define the new content creation process for our digital platforms, educating and supporting the internal organization to build user-friendly and dynamic content
✅ Own the creation, development, and execution of the content strategy for the company's website and connected, customer-facing digital platforms
✅ Improve internal production processes for crafting digital content by collaborating practically in small teams and closely working with Marketing and Marcom
✅ Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative
✅ Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies, and development teams
✅ Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans to create consistency across our platforms
✅ Support and participate in content conception and creation with global and local markets
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on content creation, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing, or a similar field
Experience: 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts, or related fields, preferably in an agency setting
Required Skills:
- Excellent knowledge of implementing content workflows and supporting a global organization in producing innovative digital content
- Strong knowledge of Sitecore 10.x CMS and Digital Asset Management System (DAM)
- Understanding of standard methodologies in W3C, SEO, and analytics
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with global brands and/or healthcare industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in content strategy and a strong portfolio demonstrating their skills and experience.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for 5+ years of experience in the UK)
Benefits:
- Company Car or Car Allowance
- Generous Bonus and Pension Schemes
- Save As You Earn Share Options
- Flexible Vacation and Time Off
- Paid Holidays and Paid Volunteering Hours
- Private Health and Dental Plans
- Healthcare Cash Plans
- Income Protection
- Life Assurance
- Discounts on Gyms and Fitness Clubs
- Salary Sacrifice Bicycle and Car Schemes
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the UK. The final salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Smith+Nephew specializes in designing and manufacturing technology that takes the limits off living, supporting healthcare professionals to return their patients to health and mobility.
Company Size: Large (10,001+ employees). This size allows for diverse opportunities and a global reach, but may also have more structured processes and hierarchies.
Founded: 1856. Smith+Nephew has a rich history and extensive experience in the medical technology industry.
Company Description:
- Smith+Nephew is a global medical technology company that designs and manufactures technology to take the limits off living.
- The company supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
- Smith+Nephew offers competitive salaries and progressive benefits, with a culture focused on Care, Collaboration, and Courage.
Company Specialties:
- Healthcare
- Medical supplies
- Medical devices
- Wound care
- Orthopaedic reconstruction
- Sports medicine
- Robotics
- ENT
- Trauma
- Hip replacement
- Knee replacement
- Extremities
- Negative Pressure Wound Therapy
- Ligament Repair
- Exudate Management
Company Website: http://www.smith-nephew.com
ASSUMPTION: Smith+Nephew's extensive experience and global presence provide a stable and well-resourced environment for employees, with a strong focus on innovation and customer care.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers the opportunity to make a significant impact on Smith+Nephew's digital presence and customer experience.
Reporting Structure: The Digital Content Strategist will report directly to the Web Customer Experience Director and work closely with regional team members, internal editors, external design agencies, and development teams.
Work Arrangement: Hybrid (1 day per week in the Watford office, with the remainder of the week working remotely).
Growth Opportunities:
- Progression to a senior content strategy role or management position
- Expansion of responsibilities to cover additional regions or business units
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers a unique opportunity to shape Smith+Nephew's digital content strategy and make a significant impact on the company's global presence.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week in the Watford office, with the remainder of the week working remotely).
Office Location(s): Watford, Hertfordshire, United Kingdom
Geographic Context:
- Watford is located approximately 15 miles northwest of central London, with excellent transport links to the capital and other major cities.
- The area offers a mix of urban and rural living, with a variety of housing options and amenities.
- Watford has a diverse and multicultural population, providing a rich and vibrant work environment.
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Web Customer Experience Director
Key Assessment Areas:
- Content strategy and creation skills
- Collaboration and communication abilities
- Understanding of digital content best practices and SEO
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content strategy experience and skills
- Provide examples of your previous content strategy work and its impact on customer engagement and satisfaction
- Prepare for behavioral and scenario-based interview questions that assess your strategic thinking and problem-solving abilities
ATS Keywords: Content Strategy, Digital Content, SEO, CMS, Sitecore, Global Content, Customer Journey, Editorial Calendars, Collaboration, Marketing, Marcom
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, content creation skills, and cultural fit within the Smith+Nephew team.
🛠️ Tools & Technologies
- Sitecore 10.x CMS
- Digital Asset Management System (DAM)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The Digital Content Strategist will be expected to have a strong working knowledge of Sitecore 10.x CMS and familiarity with other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Care: We put patients and customers at the heart of everything we do
- Collaboration: We work together to win
- Courage: We dare to challenge the status quo and take bold action
Work Style:
- Smith+Nephew values a collaborative and inclusive work environment, with a focus on open communication and active listening
- The company encourages innovation, creativity, and continuous learning
- Smith+Nephew offers a flexible and supportive work-life balance, with a focus on employee well-being
Self-Assessment Questions:
- Do you share Smith+Nephew's commitment to putting patients and customers at the heart of everything we do?
- Are you comfortable working in a collaborative and inclusive team environment, with a focus on open communication and active listening?
- Do you have the courage to challenge the status quo and take bold action when necessary?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Smith+Nephew's company values and work style, with a focus on collaboration, innovation, and customer care.
⚠️ Potential Challenges
- Managing content workflows and editorial calendars for a global organization may require careful project management and prioritization
- Balancing strategic thinking with hands-on content creation may be challenging, requiring strong organizational skills and time management
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
- Working in a global organization may require cultural sensitivity and adaptability
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content strategy roles, this position offers a unique opportunity to shape the digital content strategy for a global medical technology company
- Industry-specific context: The medical technology industry is highly competitive and dynamic, with a strong focus on innovation and customer care
- Career path comparison: This role offers a clear path for progression to senior content strategy or management positions within Smith+Nephew or other global organizations
ASSUMPTION: This role provides a unique opportunity to gain valuable experience in the medical technology industry and make a significant impact on Smith+Nephew's global presence.
📝 Sample Projects
- Developing and implementing a new content creation process for Smith+Nephew's digital platforms, with a focus on user-friendly and dynamic content
- Creating and maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, and metadata frameworks to ensure consistency across Smith+Nephew's platforms
- Supporting and participating in content conception and creation with global and local markets, with a focus on improving customer engagement and satisfaction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and strategic impact of the Digital Content Strategist role at Smith+Nephew.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Smith+Nephew's digital content and the key challenges facing the team?
- How does the Web Customer Experience Director support and empower the Digital Content Strategist in this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Smith+Nephew?
- How does Smith+Nephew support the professional development and growth of its employees in this role?
- What is the expected timeline for onboarding and ramping up in this position?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content strategy experience and skills
- Prepare for behavioral and scenario-based interview questions that assess your strategic thinking and problem-solving abilities
- Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and discuss next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
