Digital Content Strategist

📌 Core Information

🔹 Job Title: Digital Content Strategist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-05-14

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote (Work from Home)

🚀 Job Overview

Key aspects of this role include:

• Developing engaging digital content for social media and marketing campaigns
• Creating strategic content plans and calendars aligned with brand objectives
• Editing and enhancing raw assets into high-quality video content
• Designing static images and social media graphics using tools like Canva or Figma
• Optimizing content for different digital platforms and maximizing engagement
• Collaborating with internal teams to align content with broader campaign strategies

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on strategic thinking and data-driven decision making.

📋 Key Responsibilities

✅ Content Strategy Development: Create comprehensive content strategies and calendars aligned with brand objectives and target audience needs.

✅ Video Editing: Edit and enhance raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts.

✅ Graphic Design: Create static images and social media graphics using tools like Canva or Figma to support brand messaging.

✅ Template & Asset Library Development: Build creative templates and develop a library of reusable assets for streamlined content production.

✅ Storytelling & Visual Composition: Craft compelling narratives through engaging visuals that align with the brand's mission and tone.

✅ Content Optimization: Adapt both video and static content for different digital platforms and optimize using AI tools, ensuring maximum engagement and performance.

✅ Social Media Content Creation: Develop branded content for social platforms, with a specialized focus on the LinkedIn ecosystem and content strategies.

✅ Performance Tracking: Monitor and analyze content performance metrics, providing insights and recommendations for optimization.

✅ Paid Advertising Support: Assist in developing creative assets for paid advertising campaigns across various platforms.

✅ Research & Trend Analysis: Stay updated on industry trends and best practices to inform content strategy.

✅ Internal Collaboration: Work closely with the marketing team to align content with broader campaign strategies and business objectives.

ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong organizational skills to manage content calendars, assets, and deadlines.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, communications, or a related field is preferred.

Experience: 2+ years of experience in content marketing, content strategy, video editing, or social media content creation.

Required Skills:

• Proven experience developing content strategies and editorial calendars for brands
• Demonstrated success with LinkedIn content creation and optimization
• Proficiency in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics
• Experience using AI tools to enhance and optimize content for engagement and performance
• Experience tracking and analyzing content performance metrics

Preferred Skills:

• Content Marketing certification from HubSpot, Content Marketing Institute, or a similar organization

ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (Based on industry standards for mid-level marketing roles in the US)

Benefits:

• Opportunity to work remotely with a flexible schedule
• Potential for career growth within the organization
• Chance to work with a diverse and global team

Working Hours: 40 hours per week, with a flexible schedule and the ability to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the US. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. ProjectGrowth is a marketing agency that focuses on connecting global talent with US tech jobs, offering exciting roles in US startups, remote flexibility, and growth opportunities.

Company Size: Small (11-50 employees). As a smaller company, ProjectGrowth offers a more intimate work environment with closer collaboration and faster decision-making.

Founded: 2021. ProjectGrowth was founded in 2021 and has since grown to become a leading platform for connecting global talent with US tech jobs.

Company Description:

• ProjectGrowth is a marketing agency that specializes in helping global talent find exciting roles in US startups
• The company offers remote flexibility, allowing employees to work from anywhere in the world
• ProjectGrowth is committed to its employees' long-term success, offering tips, tricks, and insider insights to help them thrive

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: As a smaller company, ProjectGrowth may offer more opportunities for growth and advancement than larger corporations. However, it may also have less established processes and structures.

📊 Role Analysis

Career Level: Mid-Level. This role requires 2-5 years of experience in content marketing, content strategy, video editing, or social media content creation.

Reporting Structure: This role reports directly to the marketing team and works closely with internal teams to align content with broader campaign strategies and business objectives.

Work Arrangement: Fully Remote (Work from Home). This role offers a flexible schedule with the ability to work from home.

Growth Opportunities:

• As a growing company, ProjectGrowth offers opportunities for career advancement and professional development
• The remote nature of the role allows for a better work-life balance and the ability to work from anywhere in the world
• The company's focus on global talent provides exposure to diverse perspectives and experiences

ASSUMPTION: This role may offer opportunities for career growth within the marketing department or the company as a whole, depending on the candidate's performance and the company's expansion.

🌍 Location & Work Environment

Office Type: Fully Remote. ProjectGrowth operates on a fully remote basis, allowing employees to work from anywhere in the world.

Office Location(s): New York, NY, US; Cairo, EG; San Francisco, CA, US; Los Angeles, CA, US

Geographic Context:

• ProjectGrowth has offices in major tech hubs in the US and Egypt, providing opportunities for collaboration and networking with industry professionals
• The remote nature of the role allows employees to work from anywhere in the world, offering flexibility and convenience
• The company's global focus exposes employees to diverse perspectives and experiences, fostering a rich and dynamic work environment

Work Schedule: 9 AM - 5 PM EST. This role follows a standard workday schedule with a one-hour lunch break.

ASSUMPTION: The remote nature of this role may require employees to adjust their work hours to accommodate different time zones and collaborate effectively with team members worldwide.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Content strategy development and planning
• Video editing and graphic design skills
• Storytelling and visual composition abilities
• Data analysis and content optimization skills
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, video editing, and graphic design skills
• Include examples of your previous work, such as content calendars, video edits, and graphic designs
• Be prepared to discuss your approach to content optimization and data-driven decision making
• Demonstrate your ability to work collaboratively and adapt to a remote work environment

ATS Keywords: Content Strategy, Video Editing, Graphic Design, Storytelling, Content Optimization, Social Media, Performance Tracking, Research, Collaboration, Data Analysis, Adobe Premiere, Canva, Figma, AI Tools, LinkedIn, Content Marketing

ASSUMPTION: The application process for this role may be more competitive due to the high demand for remote work and the company's focus on global talent.

🛠️ Tools & Technologies

• Adobe Premiere
• Canva
• Figma
• AI Tools (e.g., Frase, Copy.ai, etc.)
• LinkedIn

ASSUMPTION: This role may require the use of additional tools and technologies not listed here, depending on the specific needs of the project or the company.

👔 Cultural Fit Considerations

Company Values:

• Global Perspective: ProjectGrowth values diversity and encourages employees to bring their unique perspectives to the table
• Innovation: The company fosters a culture of creativity and continuous learning
• Collaboration: ProjectGrowth emphasizes teamwork and cross-functional collaboration

Work Style:

• Remote-First: As a fully remote company, ProjectGrowth prioritizes asynchronous communication and flexible work arrangements
• Data-Driven: The company relies on data and analytics to inform decision-making and optimize performance
• Results-Oriented: ProjectGrowth focuses on achieving tangible outcomes and measuring success

Self-Assessment Questions:

• Do you thrive in a remote work environment and prefer asynchronous communication?
• Are you comfortable using data and analytics to inform content strategy and optimization?
• Do you have a proven track record of achieving results and driving engagement through content creation?

ASSUMPTION: ProjectGrowth values candidates who are self-motivated, adaptable, and able to thrive in a remote work environment with minimal supervision.

⚠️ Potential Challenges

• Managing time zones and coordinating with team members worldwide may present communication and scheduling challenges
• The remote nature of the role may require additional self-discipline and time management skills
• Working with a diverse range of clients and industries may present unique content challenges
• The fast-paced nature of the marketing industry may require quick turnaround times and adaptability

ASSUMPTION: These challenges can be overcome with strong communication skills, effective time management, and a willingness to adapt to new situations.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on LinkedIn content creation and optimization, as well as its remote work arrangement
• As a marketing agency, ProjectGrowth offers a unique blend of creativity and data-driven decision making, setting it apart from other content strategy roles
• Career paths within ProjectGrowth may vary depending on the candidate's skills, interests, and the company's growth trajectory

ASSUMPTION: This role may offer opportunities for career growth and advancement within the marketing department or the company as a whole, depending on the candidate's performance and the company's expansion.

📝 Sample Projects

• Developing a comprehensive content strategy and calendar for a global tech company, tailored to its LinkedIn audience
• Editing and enhancing raw assets into high-quality video content for a marketing campaign, optimizing for engagement and performance
• Creating a library of reusable graphic templates and assets for a brand, streamlining content production and maintaining visual consistency

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, as well as the importance of data-driven decision making and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical content strategy development process for a client, from initial brief to final execution?
• How does ProjectGrowth measure and optimize content performance, and how would my role contribute to this process?
• What are the key challenges and opportunities in working with a diverse range of clients and industries, and how does ProjectGrowth address them?
• How does ProjectGrowth support the professional growth and development of its employees, particularly in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how would you approach them?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think strategically and plan for long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form here
• Tailor your resume and cover letter to highlight your content strategy, video editing, and graphic design skills, as well as your ability to work collaboratively in a remote environment
• Record a video showcasing your skill sets, focusing on your approach to content strategy development, video editing, and graphic design
• Prepare for your interview by researching the company, its clients, and the marketing industry, and practicing your responses to common interview questions
• Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.