Digital Content Strategist

📌 Core Information

🔹 Job Title: Digital Content Strategist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing engaging digital content for social media and marketing campaigns
• Translating brand objectives into compelling content that resonates with target audiences
• Creating comprehensive content strategies and calendars aligned with brand objectives and target audience needs
• Optimizing content for various digital platforms using AI tools
• Collaborating with internal teams to align content with broader campaign strategies and business objectives

ASSUMPTION: This role requires a strategic and creative mindset, excellent storytelling abilities, and experience creating data-driven content. It is ideal for someone with a background in content marketing, content strategy, video editing, or social media content creation.

📋 Key Responsibilities

✅ Content Strategy Development: Create comprehensive content strategies and calendars aligned with brand objectives and target audience needs.

✅ Video Editing: Edit and enhance raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts.

✅ Graphic Design: Create static images and social media graphics using tools like Canva or Figma to support brand messaging.

✅ Template & Asset Library Development: Build creative templates and develop a library of reusable assets for streamlined content production.

✅ Storytelling & Visual Composition: Craft compelling narratives through engaging visuals that align with the brand's mission and tone.

✅ Content Optimization: Adapt both video and static content for different digital platforms and optimize using AI tools, ensuring maximum engagement and performance.

✅ Social Media Content Creation: Develop branded content for social platforms, with a specialized focus on the LinkedIn ecosystem and content strategies.

✅ Performance Tracking: Monitor and analyze content performance metrics, providing insights and recommendations for optimization.

✅ Paid Advertising Support: Assist in developing creative assets for paid advertising campaigns across various platforms.

✅ Research & Trend Analysis: Stay updated on industry trends and best practices to inform content strategy.

✅ Internal Collaboration: Work closely with the marketing team to align content with broader campaign strategies and business objectives.

ASSUMPTION: This role requires a mix of strategic planning, creative execution, and data-driven optimization. Strong communication and collaboration skills are essential for success.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, communications, or a related field is preferred.

Experience: 2+ years of experience in content marketing, content strategy, video editing, or social media content creation.

Required Skills:

• Proven experience developing content strategies and editorial calendars for brands
• Demonstrated success with LinkedIn content creation and optimization
• Proficiency in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics
• Experience using AI tools to enhance and optimize content for engagement and performance
• Experience tracking and analyzing content performance metrics

Preferred Skills:

• Content Marketing certification from HubSpot, Content Marketing Institute, or a similar organization

ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio can also demonstrate the necessary skills for this role.

💰 Compensation & Benefits

Salary Range: $1,200 - $1,500 per month (Based on industry standards for a mid-level content strategist role)

Benefits:

• Opportunity to work remotely with a flexible schedule
• Exposure to a growing brand and the chance to shape its digital presence

Working Hours: 40 hours per week, with a flexible schedule around the 9 AM - 5 PM EST time zone

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content strategist role. The benefits listed are based on the assumption that the company offers standard benefits for contract employees.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. ProjectGrowth is a marketing agency focused on helping brands grow through effective content strategies and digital marketing campaigns.

Company Size: Small (11-50 employees). As a small company, ProjectGrowth offers a dynamic and agile work environment where individual contributions can have a significant impact.

Founded: 2021. ProjectGrowth was founded in 2021 and has since grown to become a leading marketing agency with a strong focus on digital content and social media strategies.

Company Description:

• ProjectGrowth is a mission-driven organization focused on helping brands grow through effective content strategies and digital marketing campaigns
• The company specializes in marketing & advertising, information technology and services, software, internet, entrepreneurship, startups, venture capital, online media, data and analytics, design, e-commerce, operations, Facebook Ads, Google Ads, SEO, and marketing agency services
• ProjectGrowth believes in bridging the global talent gap and helping talented individuals shine on the US tech stage by offering exciting roles in US startups with remote flexibility and growth opportunities

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://jobs.ashbyhq.com/ProjectGrowth

ASSUMPTION: ProjectGrowth is a growing marketing agency with a strong focus on digital content and social media strategies. The company specializes in a wide range of marketing and advertising services and is committed to helping talented individuals succeed in the US tech industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience). This role is ideal for an experienced content strategist looking to apply their skills in a dynamic and growing environment.

Reporting Structure: This role reports directly to the marketing team and works closely with internal stakeholders to align content with broader campaign strategies and business objectives.

Work Arrangement: Fully Remote. This role offers the opportunity to work from home with a flexible schedule around the 9 AM - 5 PM EST time zone.

Growth Opportunities:

• As a growing company, ProjectGrowth offers opportunities for career advancement and professional development
• The dynamic nature of the role allows for the possibility of expanding responsibilities and taking on new challenges as the company grows
• The company's focus on helping talented individuals succeed in the US tech industry provides ample opportunities for learning and growth

ASSUMPTION: This role offers a unique opportunity for a mid-level content strategist to apply their skills in a growing and dynamic environment. The fully remote work arrangement provides flexibility and the chance to work with a diverse range of internal stakeholders.

🌍 Location & Work Environment

Office Type: Fully Remote. This role does not require a physical office presence, allowing for a flexible work arrangement.

Office Location(s): While the company is headquartered in New York, NY, this role can be performed from anywhere in the United States.

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities for remote workers
• The flexible time zone allows for a balance between work and personal life, with the opportunity to adjust hours as needed
• The remote work arrangement provides the opportunity to work from anywhere in the United States, with the potential for travel as needed

Work Schedule: 40 hours per week, with a flexible schedule around the 9 AM - 5 PM EST time zone. The flexible work arrangement allows for a balance between work and personal responsibilities.

ASSUMPTION: The fully remote work arrangement provides flexibility and the opportunity to work from anywhere in the United States. The flexible time zone and work schedule allow for a balance between work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Content strategy development and planning
• Video editing and graphic design skills
• Storytelling and visual composition abilities
• Content optimization and performance tracking
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your application to highlight your experience with content strategy development and LinkedIn content creation
• Include examples of your video editing and graphic design work in your portfolio
• Demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare a video showcasing your skills and explaining how you would approach the role and its responsibilities

ATS Keywords: Content Strategy, Video Editing, Graphic Design, Storytelling, Content Optimization, LinkedIn, Marketing Agency, Marketing Services, Digital Content, Social Media, Performance Tracking, AI Tools

ASSUMPTION: The application process for this role involves filling in an application form and recording a video showcasing your skill sets. The interview process focuses on assessing your content strategy development and planning skills, as well as your video editing and graphic design abilities.

🛠️ Tools & Technologies

• Adobe Premiere for video editing
• Canva or Figma for graphic design
• AI tools for content optimization and performance tracking
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)

ASSUMPTION: This role requires proficiency in Adobe Premiere for video editing and Canva or Figma for graphic design. Familiarity with AI tools for content optimization and performance tracking is also essential.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Helping talented individuals shine on the US tech stage
• Offering exciting roles in US startups with remote flexibility and growth opportunities

Work Style:

• Dynamic and agile work environment
• Collaborative and team-oriented culture
• Focus on individual contributions and impact
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you have experience developing content strategies and editorial calendars for brands?
• Have you demonstrated success with LinkedIn content creation and optimization?
• Are you proficient in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics?
• Do you have experience using AI tools to enhance and optimize content for engagement and performance?
• Are you comfortable working in a dynamic and growing environment with a flexible and adaptable approach to work?

ASSUMPTION: ProjectGrowth values individuals who are strategic and creative, with a strong focus on helping talented individuals succeed in the US tech industry. The company's dynamic and agile work environment requires a collaborative and team-oriented approach, with a focus on individual contributions and impact.

⚠️ Potential Challenges

• The fully remote work arrangement may require strong self-motivation and time management skills
• The dynamic and growing nature of the role may present challenges in managing multiple priorities and deadlines
• The need to collaborate with internal stakeholders may require strong communication and project management skills
• The remote work arrangement may present challenges in building and maintaining relationships with colleagues and clients

ASSUMPTION: The fully remote work arrangement, dynamic and growing nature of the role, and need to collaborate with internal stakeholders may present unique challenges that require strong self-motivation, time management, communication, and project management skills.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or Social Media Manager, but with a stronger focus on content strategy development and optimization
• Unlike traditional content marketing roles, this role requires a strong understanding of LinkedIn content creation and optimization
• This role offers the opportunity to work with a growing brand and shape its digital presence, providing ample opportunities for learning and growth

ASSUMPTION: This role is similar to a Content Marketing Specialist or Social Media Manager, but with a stronger focus on content strategy development and optimization. The opportunity to work with a growing brand and shape its digital presence provides unique learning and growth opportunities.

📝 Sample Projects

• Developing a comprehensive content strategy and calendar for a brand's LinkedIn presence
• Editing and enhancing raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts
• Creating a library of reusable graphic templates and assets for streamlined content production
• Optimizing content for various digital platforms using AI tools to ensure maximum engagement and performance
• Assisting in developing creative assets for paid advertising campaigns across various platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content strategy development and optimization to video editing and graphic design.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to content strategy development and optimization?
• How does the marketing team collaborate with other departments to align content with broader campaign strategies and business objectives?
• What are the key challenges and opportunities for growth in this role?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help applicants understand the company's approach to content strategy development and optimization, as well as the opportunities for growth and professional development in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with content strategy development and LinkedIn content creation
• Prepare a video showcasing your skills and explaining how you would approach the role and its responsibilities
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.