📌 Core Information
🔹 Job Title: Digital Content Strategist (Hybrid) - Olin Business
🔹 Company: Washington University in St. Louis
🔹 Location: Charles Knight Executive Education Center, Washington University Danforth Campus, St. Louis, MO
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (ability to travel to various on and off-campus locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and activating integrated, multi-format storytelling for Olin’s owned, shared, and paid digital platforms
- Collaborating with creative teams to produce well-written and compelling brand storytelling assets
- Managing social content publishing platforms and executing digital storytelling campaigns
- Measuring content and campaign impact, and reporting on outcomes
- Building relationships with external social channel representatives and university partners
ASSUMPTION: This role requires a strong-fit candidate with an audience-first storytelling mindset, proven experience in digital content strategy, and comfort working collaboratively within a marketing and communications team.
📋 Key Responsibilities
✅ Evaluate and optimize Olin’s digital channel ecosystem to tell a clear, unified brand story
✅ Define target audiences for social channels and set guidelines for highly engaging content
✅ Conceive of integrated digital storytelling campaigns aligned to Olin strategies and priorities
✅ Work in partnership with Olin content creators to produce well-written and compelling brand storytelling assets
✅ Own and manage social content publishing platforms and execute digital storytelling campaigns
✅ Develop and maintain relationships with external social channel representatives
✅ Define key program impact (KPIs) measures, track KPIs, and report on campaign outcomes
✅ Monitor competitor landscape and recommend process and strategy improvements
ASSUMPTION: This role requires a proactive approach to staying informed about platform algorithm changes, emerging earned and paid optimization approaches, and competitor activities.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Professional Writing, Editing And Optimizing Content For Digital Communications (5 Years)
Required Skills:
- Strong portfolio that demonstrates knowledge in writing and organizing content for the web
Preferred Skills:
- Experience in higher education industry or marketing communications agency
- Expertise and demonstrated experience in planning and managing social content optimized to achieve campaign and business objectives
- Mastery of content management systems to coordinate content publishing and measure outcomes
- Excellent written and verbal communication skills
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their career in digital content strategy within higher education.
💰 Compensation & Benefits
Salary Range: $58,400.00 - $99,700.00 / Annually
Benefits:
- Up to 22 days of vacation, 10 recognized holidays, and sick time
- Competitive health insurance packages with priority appointments and lower copays/coinsurance
- Take advantage of our free Metro transit U-Pass for eligible employees
- WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs, employee assistance program (EAP), financial resources, access to dietitians, and more!
- 4 weeks of caregiver leave to bond with your new child and family care resources
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Mid-size (501-1,000 employees)
Founded: 1853
Company Description:
- Washington University in St. Louis is a premier research institution with a commitment to excellence in teaching, research, and patient care
- The university offers a wide range of academic programs and is home to several renowned schools and colleges, including the Olin Business School
- WashU IT is committed to promoting and delivering digital transformation, creating the infrastructure for data and computing that will help realize WashU's digital future and meet the educational needs of modern students and lifelong learners
Company Specialties:
- Research
- Education
- Healthcare
- Technology
Company Website: wustl.edu
ASSUMPTION: Washington University in St. Louis is a highly regarded institution with a strong reputation in research, education, and healthcare. The university's commitment to digital transformation and innovation makes it an attractive place for digital content strategists to grow their careers.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Senior Manager of Creative Content and collaborates with Olin Business School brand managers
Work Arrangement: Hybrid (ability to travel to various on and off-campus locations)
Growth Opportunities:
- Potential to advance to a senior-level role within the marketing and communications team
- Opportunities to work on high-impact projects and campaigns that support the university's mission and strategic goals
- Access to professional development and training resources to enhance skills and advance career growth
ASSUMPTION: This role offers strong growth potential for candidates seeking to advance their careers in digital content strategy within higher education.
🌍 Location & Work Environment
Office Type: Hybrid (ability to travel to various on and off-campus locations)
Office Location(s): Charles Knight Executive Education Center, Washington University Danforth Campus, St. Louis, MO
Geographic Context:
- St. Louis, MO is a mid-sized city with a diverse economy and a rich cultural scene
- The city is home to several major corporations, including Washington University in St. Louis
- The cost of living in St. Louis is relatively affordable compared to other major metropolitan areas
Work Schedule: 37.5 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance on-campus collaboration with the convenience of remote work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-campus interview with the hiring team
- Final interview with the senior manager of creative content
Key Assessment Areas:
- Digital content strategy and planning
- Collaboration and communication skills
- Cultural fit with the university and marketing and communications team
- Portfolio presentation and discussion
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio that demonstrates your knowledge in writing and organizing content for the web
- Be ready to discuss your approach to digital content strategy and planning, as well as your ability to collaborate and communicate effectively
- Research the university and the Olin Business School to show your enthusiasm for the role and understanding of the organization
ATS Keywords: Digital Content Strategy, Social Media Management, Content Development, Audience Targeting, Collaboration Management, Content Management Systems, Web Analytics Tools, AP Style Writing, Detail-Oriented, Interpersonal Communication, Marketing, Journalism, Media And Communications, Organizational Structures, Group Presentations, Deadline Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Social media publishing platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and strategic thinking
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you stay up-to-date with industry trends and best practices in digital content strategy?
ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's values and work style during the interview process, as well as their approach to collaboration, continuous learning, and industry trends.
⚠️ Potential Challenges
- Managing multiple content channels and platforms simultaneously
- Keeping up with platform algorithm changes and industry trends
- Balancing on-campus collaboration with remote work
- Working with various stakeholders across the university
- Meeting tight deadlines and maintaining high-quality content standards
ASSUMPTION: Candidates should be prepared to discuss their strategies for overcoming these challenges and maintaining a high level of productivity and effectiveness in the role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Content Marketing Manager, but with a focus on digital storytelling and audience engagement
- In higher education, this role may be unique to the Olin Business School or similar business-focused units within the university
- Career path progression may include advancing to a senior-level role within the marketing and communications team or transitioning to a similar role within another business school or university unit
ASSUMPTION: Candidates should research similar roles within higher education and business schools to gain a better understanding of the unique aspects of this role and its potential career growth opportunities.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming Olin Business School event
- Creating a content series to showcase Olin's unique offerings and differentiate it from other business schools
- Managing a website redesign project to improve user experience and drive engagement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to planning, executing, and measuring the impact of digital content campaigns.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Olin Business School's marketing and communications team, and how can this role help address them?
- How does this role collaborate with other departments and stakeholders within the university?
- What are the most important priorities for this role in the first 90 days?
- How does the university support the professional development and growth of its employees?
- What is the team's approach to work-life balance and flexibility in the hybrid work arrangement?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the challenges and opportunities facing the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio that demonstrates your knowledge in writing and organizing content for the web
- Be ready to discuss your approach to digital content strategy and planning, as well as your ability to collaborate and communicate effectively
- Research the university and the Olin Business School to show your enthusiasm for the role and understanding of the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
