📌 Core Information
🔹 Job Title: Digital Content Strategy Manager
🔹 Company: American Addiction Centers
🔹 Location: Remote (with occasional travel)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing enterprise-wide content strategy
- Managing project requests and content support team
- Collaborating with leadership to create messaging maps and editorial calendars
- Ensuring all content is on-brand, consistent, and optimized for various channels
- Producing original content and editing contributed content
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and teams.
📋 Key Responsibilities
✅ Develop and implement enterprise-wide content strategy that elevates the brand and ensures consistent messaging
✅ Manage intake of project requests from various stakeholders and maintain communication with them
✅ Collaborate with content team leadership to develop messaging maps and editorial calendars
✅ Ensure all content is on-brand, consistent in style, quality, tone of voice, and optimized for all communications channels
✅ Produce original content and edit contributed content
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Journalism, or a related field
Experience: Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading a team of content creators and editorial calendars
Required Skills:
- Strong written and oral communication skills
- Exceptional organizational skills
- Storytelling capabilities
- Able to foster a collaborative environment
- Problem-solving skills
- Results-oriented
- Experience leading a team of content creators
- Experience producing high-quality content in a fast-paced environment
- Experience producing content for a wide range of channels and audiences
- Able to prioritize and produce content for both long- and short-term projects
- Able to navigate complex and time-sensitive matters
- Understanding of corporate marketing and communication functions such as brand, marketing, digital, social, media, and public affairs
- Understanding of digital platforms and channels
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with SEO best practices
- Knowledge of accessibility standards for digital content
ASSUMPTION: Candidates with experience in the healthcare industry or working with sensitive content may have an advantage.
💰 Compensation & Benefits
Salary Range: $50.05 - $75.10 per hour
Benefits:
- Paid Time Off programs
- Health and welfare benefits (medical, dental, vision, life, and Short- and Long-Term Disability)
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits (adoption assistance and paid parental leave)
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
Working Hours: Full-time (M-F, 8am-5pm) with some flexibility for occasional travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically substance use treatment and behavioral health services
Company Size: Large (1,001-5,000 employees)
Founded: 2012 (as American Addiction Centers; merged with Atrium Health in 2023)
Company Description:
- American Addiction Centers (AAC) is a nationwide network of treatment centers offering a full continuum of care
- Committed to providing equitable care for all, AAC provides more than $6 billion in annual community benefits
- Seeks to restore hope and empower individuals and families impacted by the disease of addiction
Company Specialties:
- Dual Diagnosis
- Medical Detox
- Behavioral Health Services
- Lifestyle Wellness
- Residential Treatment
- Employee Care (EAP & MAP)
Company Website: americanaddictioncenters.org
ASSUMPTION: American Addiction Centers is a mission-driven organization focused on providing high-quality, accessible treatment and support for individuals struggling with substance use and mental health disorders.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Content Leader or another division leader
Work Arrangement: Remote (with occasional travel for in-person team meetings)
Growth Opportunities:
- Potential to grow into a leadership role within the content team or broader marketing organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop and refine skills in content strategy, project management, and team leadership
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Various locations across the United States
Geographic Context:
- Remote work allows for flexibility in location and work-life balance
- Occasional travel may be required for in-person team meetings or client visits
- Access to various resources and support networks within the broader organization
Work Schedule: Full-time (M-F, 8am-5pm) with some flexibility for occasional travel
ASSUMPTION: The remote work arrangement offers flexibility and convenience, but may require occasional travel for team meetings or client visits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the content team and other stakeholders
- Final interview with the content leader or another division leader
- Background check and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Organizational skills and project management abilities
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Portfolio or examples of previous content strategy and management work
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio or examples of your previous content strategy and management work
- Research the company and industry to demonstrate your understanding and enthusiasm
- Be prepared to discuss your approach to content strategy, project management, and team leadership
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Content Strategy, Project Management, Team Leadership, Digital Content, Marketing Communications, Healthcare Industry, Remote Work
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, organizational skills, cultural fit, and strategic thinking.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
- Google Workspace (e.g., Google Docs, Sheets, Slides)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Compassion: We treat everyone with kindness, empathy, and respect
- Integrity: We act with honesty and ethical behavior in all our actions
- Excellence: We strive for the highest quality in our work and our interactions with others
- Inclusion: We foster a diverse and inclusive environment where everyone feels valued and respected
- Accountability: We take responsibility for our actions and their outcomes
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and are open to new ideas and approaches
- Results-driven: We focus on delivering meaningful outcomes and achieving our objectives
- Continuously learning: We seek out new knowledge and opportunities for growth and development
Self-Assessment Questions:
- How do you demonstrate compassion and empathy in your work with colleagues and clients?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in your work?
- How do you prioritize and manage multiple projects and deadlines effectively?
- How do you foster a collaborative and inclusive work environment?
- Can you describe a time when you had to navigate a complex or time-sensitive matter and how you approached it?
ASSUMPTION: Candidates who align with American Addiction Centers' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating complex and time-sensitive matters
- Occasional travel for in-person team meetings or client visits
- Working in a fast-paced environment with tight deadlines
- Balancing the needs and priorities of various stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Content Strategist vs. Digital Content Strategy Manager: The latter role may have a broader scope and require more experience in managing teams and projects
- Healthcare industry vs. other industries: The healthcare industry may have unique regulations, sensitivities, and requirements for content creation and management
- Mid-Senior level vs. entry-level or junior roles: Mid-Senior level roles may require more experience and offer more opportunities for leadership and growth
ASSUMPTION: This role may differ from similar roles in other industries or at different experience levels, and candidates should consider these factors when evaluating their fit for the position.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for a new product launch
- Managing a team to create and execute a content marketing campaign for a specific audience segment
- Creating and maintaining a content style guide to ensure brand consistency across all channels
- Producing original content and editing contributed content for a company blog or other digital platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the content team's structure and how this role fits within it?
- How does the content team collaborate with other departments, such as marketing, digital, and public affairs?
- What are the most pressing challenges facing the content team currently, and how can this role help address them?
- How does the organization support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as content strategy, project management, and team leadership
- Prepare a portfolio or examples of your previous content strategy and management work
- Research the company and industry to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
