📌 Core Information
🔹 Job Title: Digital Content Strategy Manager
🔹 Company: American Addiction Centers
🔹 Location: Remote (with occasional travel)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (with some travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing enterprise-wide digital content strategy
- Overseeing website content migrations and ensuring seamless consumer experience
- Maintaining an enterprise-wide editorial calendar
- Establishing guidelines for responsible use of AI in content solutions
- Collaborating with cross-functional teams and subject matter experts
- Measuring strategy effectiveness and showcasing success stories
ASSUMPTION: This role requires a strategic thinker with strong communication skills and experience in content strategy and editorial production.
📋 Key Responsibilities
✅ Contributes to the development and execution of Advocate Health’s data-driven digital content strategy for corporate storytelling, consumer-product marketing, and owned health and wellness content.
✅ Develops and executes enterprise-wide digital service line content strategy across multiple regional websites.
✅ Oversees website content migrations along with digital platform and technology integration strategies.
✅ Leads the successful creation, rollout, and adoption of content models, user journey taxonomies, and frameworks to enable AI tools and other service delivery channels.
✅ Develops and maintains an enterprise-wide editorial calendar to coordinate consumer-first, digital storytelling efforts and ensure consistent brand awareness.
✅ Establishes mechanism to measure strategy effectiveness and to showcase success stories to key internal and external stakeholders.
✅ Cultivates and maintains strong relationships with internal cross-functional partners and service line subject matter experts across the enterprise.
ASSUMPION: This role requires strong organizational skills, storytelling capabilities, and the ability to foster a collaborative environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or Journalism or related field
Experience: Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading a team of content creators and editorial calendars.
Required Skills:
- Strong written and oral communications
- Exceptional organizational skills
- Storytelling capabilities
- Able to foster collaborative environment
- Problem-solving skills
- Results-oriented
- Experience leading team of content creators
- Experience producing high-quality content in a fast-paced environment
- Experience producing content for a wide range of channels and audiences
- Able to prioritize and produce content for both long- and short-term projects
- Able to navigate complex and time-sensitive matters
- Understanding of corporate marketing and communication functions
- Understanding of digital platforms and channels
Preferred Skills:
- Experience with AI-powered content solutions
- Familiarity with healthcare industry
ASSUMPION: Candidates should have a proven track record in content strategy and editorial production, with a strong focus on collaboration and results-driven approach.
💰 Compensation & Benefits
Salary Range: $50.05 - $75.10 per hour
Benefits:
- Paid Time Off programs
- Health and welfare benefits
- Flexible Spending Accounts
- Family benefits
- Defined contribution retirement plans
- Educational Assistance Program
Working Hours: 40 hours per week, M-F 8am-5pm
ASSUMPION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as qualifications, skills, relevant experience, and/or training.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- American Addiction Centers (AAC) is a nationwide network of treatment centers, offering a full continuum of care.
- Their mission is to restore hope and empower individuals and families impacted by the disease of addiction.
- Their vision is to foster a world free from the stigma of addiction, where quality treatment and support are accessible for all.
Company Specialties:
- Dual Diagnosis
- Medical Detox
- Behavioral Health Services
- Lifestyle Wellness
- Residential Treatment
- Employee Care (EAP & MAP)
Company Website: americanaddictioncenters.org
ASSUMPTION: American Addiction Centers is a leading provider of substance use treatment, offering a full continuum of care and committed to fostering a world free from addiction.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Digital Content Strategy leadership team
Work Arrangement: Remote with occasional travel for in-person team meetings
Growth Opportunities:
- Potential to grow into a leadership role within the Digital Content Strategy team
- Opportunities to expand skills in AI-powered content solutions and healthcare industry
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their career in digital content strategy and the healthcare industry.
🌍 Location & Work Environment
Office Type: Remote with occasional travel
Office Location(s): Brentwood, TN (headquarters) with remote work available
Geographic Context:
- Brentwood, TN is a suburb of Nashville with a population of approximately 42,000.
- The cost of living in Brentwood is higher than the national average.
- Nashville International Airport (BNA) is located nearby, offering convenient travel options.
Work Schedule: M-F 8am-5pm with some flexibility for occasional travel
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with occasional travel required for team meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Digital Content Strategy leadership team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Experience with content strategy and editorial production
- Understanding of AI-powered content solutions and digital platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in content strategy and editorial production.
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with content strategy.
- Research American Addiction Centers and their mission to demonstrate your understanding of the organization and its values.
ATS Keywords: Digital Content Strategy, Content Strategy Manager, Editorial Production, AI-Powered Content Solutions, Digital Platforms, Healthcare Industry, Marketing & Communications
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in content strategy and editorial production.
🛠️ Tools & Technologies
- Content management systems (CMS)
- AI-powered content solutions
- Digital platforms and channels
- Project management tools
- Collaboration and communication tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital content strategy and editorial production.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Accountability
- Respect
- Excellence
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Innovative
- Committed to continuous learning
Self-Assessment Questions:
- How do your personal values align with American Addiction Centers’ core values?
- Can you provide an example of a time when you had to adapt to a significant change in a content strategy or editorial production process?
- How do you approach collaboration and working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with American Addiction Centers’ core values and their ability to work collaboratively in a dynamic and evolving environment.
⚠️ Potential Challenges
- Occasional travel requirements may disrupt work-life balance
- Working in a fast-paced environment may present challenges in maintaining a consistent work-life balance
- Navigating complex and time-sensitive matters may require extended hours or weekend work
- Working in the healthcare industry may present unique challenges and requirements
ASSUMPTION: Candidates should be prepared to manage their time effectively and prioritize tasks to balance work and personal responsibilities.
📈 Similar Roles Comparison
- This role is similar to a Content Strategy Manager or Digital Content Strategist in other industries.
- However, this role is unique in its focus on the healthcare industry and the responsible use of AI in content solutions.
- Career paths for this role may include advancement to a leadership role within the Digital Content Strategy team or transition to a related role within the healthcare industry.
ASSUMPTION: Candidates should research similar roles in the healthcare industry to understand the unique requirements and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a comprehensive digital content strategy for a new healthcare service line
- Overseeing the migration of content from multiple regional websites to a new enterprise-wide platform
- Creating and implementing an editorial calendar to coordinate digital storytelling efforts across multiple channels
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Digital Content Strategy Manager role and the impact it can have on the organization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital content strategy and how this role will contribute to its evolution?
- How does the Digital Content Strategy team collaborate with other departments to ensure consistent brand messaging and a seamless consumer experience?
- What are the biggest challenges facing the digital content strategy, and how can this role help address them?
- How does American Addiction Centers support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the digital content strategy, and how will this role contribute to their achievement?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and their commitment to driving its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://aah.wd5.myworkdayjobs.com/External/job/Remote/Digital-Content-Strategy-Manager_R155412
- Tailor your resume and cover letter to highlight your relevant experience and skills in content strategy and editorial production.
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with content strategy.
- Research American Addiction Centers and their mission to demonstrate your understanding of the organization and its values.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
