📌 Core Information
🔹 Job Title: Digital Content Team Lead
🔹 Company: Liberty Hardware
🔹 Location: Winston-Salem, North Carolina
🔹 Job Type: Full-Time
🔹 Category: Digital Content Management
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team responsible for executing and syndicating product content across eCommerce platforms.
- Ensuring data integrity and optimizing content for consumer engagement.
- Collaborating with cross-functional teams such as Marketing Services, Digital Operations, Customer Experience, and Digital Marketing.
- Managing 2-3 Digital Content Specialists, coordinating their activities, and leading their professional development.
- Supporting the set-up of a new syndication platform.
ASSUMPTION: This role requires a balance of leadership, technical, and collaborative skills to drive a cohesive online presence and influence sales performance.
📋 Key Responsibilities
✅ Team Management & Development: Monitor team workloads, assign and manage ticketed maintenance requests, promote continuous learning, champion thought leadership, and recruit committed team members.
✅ Retailer Data: Set up items in retailer portals, manage a future state syndication platform, ensure accurate and consistent online content, analyze retailer data, maintain process for removing discontinued items, and maintain item relationship maintenance.
✅ Continuous Improvement: Identify and advocate for continuous improvement opportunities, maintain audit process for product pages, and cultivate relationships with Brand Advocates across retailers.
ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and cross-functional collaboration to ensure accurate and engaging product content across various online platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 4+ years of experience in eCommerce and digital shelf, collaborating with retail partners, preferably with The Home Depot, Lowe’s, Amazon, and/or Wayfair. Prior experience supervising others, managing team workloads, and allocating resources.
Required Skills:
- Proven experience with eCommerce platforms such as Shopify, Magento, or similar systems.
- Prior experience with product information management systems and syndication such as Stibo STEP, Salsify, or InRiver.
- Strong leadership, communication, and project management skills.
- Proficient in Microsoft Office Suite and Google Workspace.
Preferred Skills:
- Experience with data analysis tools such as Google Analytics or Tableau.
- Familiarity with Agile methodologies.
ASSUMPTION: Candidates should have a strong background in eCommerce, digital content management, and team leadership, with a proven track record of driving results in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $74,500.00 - $117,040.00 annually. Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Liberty Hardware products
Working Hours: Full-time, Monday through Friday, with some flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Liberty Hardware operates in the home improvement and hardware industry, with a focus on digital content management and eCommerce.
Company Size: Liberty Hardware is a mid-sized company with 1,001-5,000 employees, offering a supportive environment with the resources of a larger organization.
Founded: Liberty Hardware is a division of Masco Corporation, which was founded in 1929.
Company Description:
- Liberty Hardware is committed to providing high-quality, innovative hardware solutions for the home.
- The company offers a wide range of products, including cabinet hardware, bath hardware, and decorative accents.
- Liberty Hardware is dedicated to delivering exceptional customer service and supporting its employees' professional growth.
Company Specialties:
- Cabinet hardware
- Bath hardware
- Decorative accents
- eCommerce and digital content management
Company Website: Delta Faucet Company (Note: Liberty Hardware is a division of Delta Faucet Company)
ASSUMPTION: Liberty Hardware, as a division of Delta Faucet Company, benefits from the resources and stability of a larger organization while maintaining a close-knit, supportive work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the digital content team and the broader organization.
Reporting Structure: The Digital Content Team Lead reports directly to the Digital Content Manager and oversees 2-3 Digital Content Specialists.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Advancement to a senior-level role within the digital content team or related departments.
- Expansion of responsibilities to include additional product categories or retailer partnerships.
- Cross-functional collaboration and project management opportunities.
ASSUMPTION: This role offers a clear path for professional growth and development within the digital content team and the broader organization.
🌍 Location & Work Environment
Office Type: The Liberty Hardware office is a modern, collaborative workspace designed to facilitate team interaction and creativity.
Office Location(s): Winston-Salem, North Carolina
Geographic Context:
- Winston-Salem is located in the Piedmont Triad region of North Carolina, offering a mix of urban and suburban living options.
- The area is known for its rich history, vibrant arts scene, and diverse cultural attractions.
- Winston-Salem is home to several major corporations and offers a strong job market.
Work Schedule: Full-time, Monday through Friday, with some flexibility for occasional remote work.
ASSUMPTION: The Winston-Salem office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Digital Content Manager and a member of the digital content team
- Final interview with the Director of Digital Content
Key Assessment Areas:
- Technical skills in eCommerce platforms and product information management systems
- Leadership and team management abilities
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience with eCommerce platforms, product information management systems, and team leadership.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications.
- Prepare examples of your work, such as content audits or process improvement initiatives, to showcase your skills and accomplishments.
ATS Keywords: eCommerce, digital content management, team leadership, product information management, syndication platforms, data analysis, continuous improvement, retailer collaboration, content audits, search engine optimization, customer experience, marketing services, digital operations, automation, product data management, professional development
ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, leadership abilities, and cultural fit within the digital content team and the broader organization.
🛠️ Tools & Technologies
- eCommerce platforms: Shopify, Magento, or similar systems
- Product information management systems: Stibo STEP, Salsify, or InRiver
- Microsoft Office Suite and Google Workspace
- Data analysis tools: Google Analytics or Tableau (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily to manage and optimize product content across eCommerce platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing a team and driving results through collaboration and communication?
- Do you have a proven track record of driving continuous improvement and optimizing processes?
ASSUMPTION: Candidates who align with Liberty Hardware's company values and work style will be most successful in this role and contribute to the team's overall success.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skillsets
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in retailer requirements and eCommerce platforms
- Maintaining a high level of accuracy and attention to detail while working at a fast pace
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on digital content management for the home improvement and hardware industry, with a specific emphasis on eCommerce platforms and retailer collaboration.
- Compared to similar roles in other industries, this position requires a strong understanding of home improvement products and retailer-specific requirements.
- Career path comparison: This role offers a clear path for professional growth and development within the digital content team and the broader organization, with opportunities for advancement to senior-level roles or expansion of responsibilities.
ASSUMPTION: This role offers a unique opportunity to leverage industry-specific knowledge and experience to drive results in a dynamic and fast-paced environment.
📝 Sample Projects
- Conducting a comprehensive content audit of a major retailer's online product listings and implementing merchandising standards to improve data accuracy and consumer engagement.
- Collaborating with cross-functional teams to develop and execute a new syndication platform, streamlining workflows and enhancing productivity.
- Identifying and advocating for continuous improvement opportunities, such as automation or process streamlining, to optimize team performance and drive results.
ASSUMPTION: These sample projects illustrate the hands-on, collaborative, and strategic nature of the Digital Content Team Lead role, highlighting the opportunity to drive meaningful change and impact within the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and work style of the digital content team?
- How does this role fit into the broader digital content strategy and organization?
- What are the most significant challenges facing the digital content team, and how can this role help address them?
- What opportunities are there for professional growth and development within the digital content team and the broader organization?
- How does Liberty Hardware support work-life balance for its employees?
ASSUMPTION: Asking these questions will provide valuable insights into the team dynamics, organizational structure, and growth opportunities within the digital content team and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience with eCommerce platforms, product information management systems, and team leadership.
- Prepare examples of your work, such as content audits or process improvement initiatives, to showcase your skills and accomplishments.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
