📌 Core Information
🔹 Job Title: Digital Content & UX Expert
🔹 Company: NielsenIQ
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-time
🔹 Category: Digital Commerce
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Bogotá, Colombia)
🚀 Job Overview
Key aspects of this role include:
- Creating SEO-focused content to improve domain authority
- Collaborating with web and SEO experts to optimize social media architecture
- Developing cross-linking and backlinking strategies
- Working in a dynamic, global environment with a focus on B2B technology or information services industry
ASSUMPTION: This role requires a strong understanding of SEO-driven keyword strategies and the ability to work effectively with SEO strategists and web experts.
📋 Key Responsibilities
✅ Create SEO-first content in collaboration with the content team and the SEO strategist
✅ Improve NIQ domain authority for strategic topics and solutions
✅ Collaborate closely with web and SEO experts to optimize social media architecture across all channels
✅ Develop cross-linking and backlinking strategies to enhance search ranking
ASSUMPTION: The role may require occasional overtime to meet project deadlines or support global team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 3-5 years of experience in relevant fields, preferably in B2B technology or information services industry
Required Skills:
- Proven experience in content writing and SEO strategies
- Excellent written and verbal communication skills in English
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Familiarity with SEO tools and analytics platforms
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in Spanish (for local communication and collaboration)
ASSUMPTION: Candidates with experience in a similar role or industry may be preferred, but relevant skills and a strong portfolio can compensate for lack of experience.
💰 Compensation & Benefits
Salary Range: COP 50,000,000 - 70,000,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ operates in the digital commerce industry, focusing on consumer intelligence and data analytics for retailers and manufacturers.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: 1923 (as Nielsen), NielsenIQ was formed in 2023 through a combination with GfK
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior
- The company offers a holistic retail read and comprehensive consumer insights through advanced analytics and state-of-the-art platforms
- NielsenIQ delivers the Full View™, providing clients with unparalleled global reach and coverage of more than 90% of the world's population
Company Specialties:
- Omnichannel retail strategy
- E-commerce and FMCG data
- Data analytics and SaaS solutions
- Digital shelf optimization
- Location-based analytics
Company Website: NielsenIQ Digital Commerce
ASSUMPTION: NielsenIQ's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the SEO Manager and collaborates with cross-functional teams, including content, web, and SEO experts
Work Arrangement: On-site in Bogotá, Colombia, with potential for remote work after successful onboarding and depending on business needs
Growth Opportunities:
- Advancement to senior content or SEO roles within the company
- Expansion into other areas of digital commerce or consumer intelligence
- Potential to work on global projects and gain international experience
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their value.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a flexible working environment
Office Location(s): Avenida Calle 100 No. 9A-45, Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant cultural scene, diverse neighborhoods, and a mix of urban and natural environments
- The office is located in the northern part of Bogotá, near various amenities, restaurants, and public transportation options
- The city experiences a tropical savanna climate, with warm temperatures year-round and heavy rainfall during the wet season (April to May and October to November)
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break), with potential for flexible hours or remote work after successful onboarding
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample opportunities for professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Content creation and SEO skills
- Collaboration and communication abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best content creation and SEO work
- Research NielsenIQ and the digital commerce industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: SEO, content creation, keyword strategies, collaboration, social media optimization, cross-linking, backlinking, B2B marketing, cross-channel content
ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or Adobe Experience Manager
- SEO tools like Google Search Console, SEMrush, or Ahrefs
- Analytics platforms like Google Analytics or Adobe Analytics
- Project management tools such as Asana, Trello, or Jira
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Global mindset and appreciation for diversity
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with diverse teams and adapting to different cultures?
- Do you have a strong work ethic and a commitment to continuous learning?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with NielsenIQ's values and work style, as well as a willingness to adapt and grow within the organization.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with global teams may involve working across different time zones and cultures
- Occasional overtime may be required to meet project deadlines or support global team members
- Keeping up with industry trends and best practices in SEO and content creation may demand continuous learning and development
ASSUMPTION: Successful candidates will be able to navigate these challenges and use them as opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or SEO Specialist position, but with a stronger focus on UX and cross-channel content optimization
- In the digital commerce industry, this role may differ from similar positions in other industries, such as e-commerce or retail, due to the focus on consumer intelligence and data analytics
- Career progression may include roles such as Senior Content Specialist, SEO Manager, or Digital Marketing Manager
ASSUMPTION: Candidates should research similar roles in the digital commerce industry to better understand the unique aspects of this position and how it compares to related careers.
📝 Sample Projects
- Developing a comprehensive SEO strategy for a new product launch, including keyword research, on-page optimization, and link-building campaigns
- Creating a series of blog posts or articles targeting specific buyer personas and optimizing them for search engines
- Conducting a content audit and recommending improvements to enhance user experience and drive organic traffic
ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply their skills and knowledge to real-world scenarios and deliver tangible results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the company or industry, and how does this role contribute to addressing them?
- How does NielsenIQ support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does NielsenIQ foster a culture of inclusion and diversity, and what initiatives are in place to support these values?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and commitment to understanding the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Digital Content & UX Expert
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best content creation and SEO work
- Research NielsenIQ and the digital commerce industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
