📌 Core Information
🔹 Job Title: Digital Content Writer
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating unique, engaging, and informative product descriptions
- Completing product attributes via supplier portal and in-house tools
- Optimizing content with best practices and SEO
- Writing copy across various brand touchpoints
- Working closely with the Copy + Editorial Lead and Editor - Sport
ASSUMPTION: This role requires strong writing skills and a keen eye for detail. Familiarity with SEO best practices and working with AI tools is beneficial.
📋 Key Responsibilities
✅ Adding product descriptions and completing product attributes via supplier portal and PIM tools
✅ Optimizing new and existing product content with best practices
✅ Writing copy across various brand touchpoints, including emails, site content, social copy, and blog articles
✅ Maintaining KPI targets
✅ Learning and implementing SEO best practices into content and overall work
✅ Spotting and correcting digital content and writing content that enhances user experience
✅ Communicating workflow and discussing any issues with the Editor - AI + Commercial
✅ Undertaking minor admin tasks as required
ASSUMPTION: This role involves a high level of attention to detail and the ability to work independently within a team.
🎯 Required Qualifications
Education: No specific degree required, but a relevant qualification in English, Journalism, or a related field would be beneficial.
Experience: 0-2 years of experience in content writing, copywriting, or a similar role.
Required Skills:
- Excellent attention to detail
- Excellent grasp of grammar
- Ability to self-edit
- Natural ability to work independently within an established team
- Competent with Microsoft Office and able to pick up new systems quickly
- Able to prioritize workload and adaptable to change depending on the needs of the business
- Ability to be an active and positive contributor to the team
Preferred Skills:
- Experience with SEO best practices
- Familiarity with AI tools
- Knowledge of the retail industry
ASSUMPTION: While not explicitly stated, experience with SEO best practices and familiarity with AI tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: £18,000 - £22,000 per annum (based on industry standards for entry-level content writing roles in the UK)
Benefits:
- Frasers Champion - peer-nominated recognition scheme with double pay for winners
- Fearless 1000 - bonus scheme for top performers
- Frasers Festival - annual celebration event for head office and retail staff
- CEO Sessions - quarterly networking opportunities with the CEO and leadership team
- Retail Reconnect - two-day store or warehouse experience to understand the business and customers
- Frasers Fit - wellbeing programme including free gym classes and discounted gym memberships
- Retail Trust - access to mental health support, counseling, and financial/legal support
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content writing roles in the UK. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1982
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
- Now a collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Believes in pushing boundaries and changing the way the industry operates, diversifying its portfolio and elevating stores
Company Specialties:
- Retail
- E-commerce
- Brand management
- Global expansion
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a large, established retailer with a diverse portfolio of brands. The company is known for its innovative approach to retail and commitment to elevating the shopping experience.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports to the Copy + Editorial Lead and Editor - Sport
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression within the Copy + Editorial team
- Expansion into other areas of the business, such as marketing or brand management
- Potential to work on high-profile projects and collaborate with various teams
ASSUMPTION: This role offers opportunities for growth and development within the Copy + Editorial team and the wider business.
🌍 Location & Work Environment
Office Type: Head office with a retail store presence
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- Shirebrook is a town in Derbyshire, England, with a population of approximately 4,500 people
- Located near the M1 motorway, with easy access to major cities such as Nottingham, Sheffield, and Derby
- Offers a mix of urban and rural living, with nearby countryside and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The Shirebrook office is located in a convenient location with easy access to major transportation links. The work environment is likely to be fast-paced and dynamic, reflecting the company's innovative approach to retail.
💼 Interview & Application Insights
Typical Process:
- Application review by the recruitment team
- Behaviorally-focused first-stage interview with the recruiter
- Technically-focused second-stage interview with the hiring manager/wider team, potentially including a presentation/task
Key Assessment Areas:
- Writing skills and attention to detail
- Ability to work independently and within a team
- Understanding of SEO best practices
- Alignment with company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills, attention to detail, and any relevant experience with SEO or AI tools
- Prepare for behavioral and technical interview questions that focus on your ability to work independently, within a team, and your understanding of SEO best practices
- Research the company and its values to demonstrate your alignment with their culture
ATS Keywords: Content writer, copywriter, product descriptions, SEO, AI, attention to detail, grammar, self-editing, independent work, Microsoft Office, adaptability
ASSUMPTION: The interview process is likely to be comprehensive, focusing on both behavioral and technical aspects of the role. Applicants should be prepared to demonstrate their skills and alignment with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office
- Supplier portal and PIM tools
- AI tools (potentially)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Fast-paced and dynamic
- Innovative and forward-thinking
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you think without limits and take the team with you?
- Do you own the basics, own your role, and own the results?
- Are you relevant to the company's people, partners, and the planet?
ASSUMPTION: Frasers Group values a forward-thinking, collaborative, and innovative work environment. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- High volume of work and tight deadlines
- Working with a diverse range of brands and products
- Keeping up with industry trends and best practices
- Adapting to changes in business needs and priorities
ASSUMPTION: This role may present challenges in the form of high workloads, diverse product ranges, and the need to adapt to changes in business needs and priorities.
📈 Similar Roles Comparison
- This role differs from other content writing roles in its focus on product descriptions and attributes, as well as its integration with SEO best practices and AI tools
- Industry-specific context: The retail industry is highly competitive and fast-paced, with a constant need for fresh and engaging content
- Career path comparison: This role offers opportunities for growth and development within the Copy + Editorial team and the wider business
ASSUMPTION: This role is unique in its focus on product descriptions and attributes, as well as its integration with SEO best practices and AI tools. The retail industry's competitive and fast-paced nature presents both challenges and opportunities for growth and development.
📝 Sample Projects
- Creating engaging and informative product descriptions for a new sportswear collection
- Optimizing existing product content for improved search engine rankings
- Writing blog articles on industry trends and best practices for content creation
ASSUMPTION: Sample projects for this role may involve creating engaging and informative product descriptions, optimizing content for improved search engine rankings, and writing blog articles on industry trends and best practices.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the business?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing skills, attention to detail, and any relevant experience with SEO or AI tools
- Prepare for behavioral and technical interview questions that focus on your ability to work independently, within a team, and your understanding of SEO best practices
- Research the company and its values to demonstrate your alignment with their culture
- Follow up with the recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
