📌 Core Information
🔹 Job Title: Digital Content Writer
🔹 Company: Aviva
🔹 Location: York or Bristol
🔹 Job Type: Full-time, 6-month FTC
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and high-quality digital content to improve customer experience and drive marketing success
- Collaborating closely with various teams such as customer and marketing, SEO, and design
- Producing content across multiple platforms, including websites, campaigns, and emails
- Using customer insight to create creative content that moves customers through the right journey at the right time
ASSUMPTION: This role requires a strong understanding of digital content creation and marketing, as well as the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Create engaging and high-quality digital content that improves customer experience and drives marketing success
✅ Collaborate closely with teams such as customer and marketing, SEO, and design to produce content across various platforms
✅ Use customer insight to create creative content that moves customers through the right journey at the right time
✅ Work seamlessly with designers, SEO experts, and social media teams to ensure content meets brand guidelines and SEO best practices
✅ Meet deadlines and briefs, and maintain high-quality standards throughout the content creation process
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work effectively under deadlines.
🎯 Required Qualifications
Education: Degree in a writing-related field such as creative writing, journalism, or communications (desirable)
Experience: Previous experience in a copywriting or editing role, with experience in digital content and marketing environments
Required Skills:
- Excellent written communication skills
- Ability to understand and translate complex information into engaging, easy-to-understand content
- Strong collaboration skills and the ability to work effectively with various teams
- Experience working with digital content, publishing, and/or digital marketing environments
- Ability to learn quickly and understand various Aviva products and services
Preferred Skills:
- Experience working with UX teams, designers, and social media teams
- Knowledge of Jira and Kanban project management systems
- Experience in creating content for the wealth market or financial services industry
ASSUMPTION: While a degree in a writing-related field is desirable, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Up to £35,000 per annum (pro-rata), depending on location, skills, experience, and qualifications
Benefits:
- Bonus opportunity of up to 8% of annual salary
- Generous pension scheme with Aviva contributing up to 14%
- 29 days holiday plus bank holidays, with the option to buy or sell up to 5 days
- Up to 40% discount on Aviva products and other retailer discounts
- Up to £1,200 of free Aviva shares per year through the Matching Share Plan and participation in the Save As You Earn scheme
- Brilliantly supportive policies, including parental and carer's leave
- Flexible benefits to suit individual needs, including sustainability options such as cycle to work
- 3 paid volunteering days to help others through Aviva Communities
- Wellbeing support and tools
Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital content writer role with the given experience level and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading diversified insurer with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada.
Company Size: Aviva has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1696, with a rich history and extensive experience in the insurance industry.
Company Description:
- Aviva is the UK’s leading diversified insurer, offering a wide range of products and services to customers
- The company is committed to being a responsible business, focusing on sustainability, diversity, and inclusion
- Aviva offers market-leading benefits and challenging opportunities for professional growth
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- and Wealth
Company Website: Aviva PLC
ASSUMPTION: Aviva's size and industry provide opportunities for career growth and development, as well as exposure to a diverse range of products and services.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in digital content creation or a related field.
Reporting Structure: The Digital Content Writer will report directly to the Creative Hub Manager within the Centre of Excellence.
Work Arrangement: This role is hybrid, with 3 office days per week in either York or Bristol.
Growth Opportunities:
- Potential career progression within the Creative Hub or other departments within Aviva
- Opportunities to work on diverse projects and gain exposure to various teams and stakeholders
- Access to learning and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Aviva's offices are modern and collaborative spaces, designed to facilitate teamwork and innovation.
Office Location(s): York or Bristol
Geographic Context:
- York is a historic city in North Yorkshire, known for its cultural attractions and vibrant city center
- Bristol is a city in South West England, known for its maritime history and vibrant arts scene
- Both locations offer a mix of urban and rural living, with easy access to amenities and transportation
Work Schedule: Full-time, with flexible working arrangements available, including remote work options.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Final interview with the Creative Hub Manager and a member of the team
Key Assessment Areas:
- Writing skills and ability to create engaging content
- Collaboration and teamwork skills
- Understanding of Aviva's products and services
- Ability to meet deadlines and work under pressure
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Include a portfolio or examples of your previous work, if available
- Be prepared to discuss your approach to digital content creation and marketing
- Research Aviva's products and services to demonstrate your understanding of the company
ATS Keywords: Digital Content Writer, Copywriting, Editing, Creative Writing, SEO, Collaboration, Customer Insight, Web Publishing, Digital Marketing, Stakeholder Management, Content Strategy, UX Design, Social Media, Project Management, Communication, Time Management
ASSUMPTION: Aviva's application process is designed to assess candidates' skills and fit for the role, with a focus on writing and collaboration abilities.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Jira, Asana)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant tools and technologies is desirable but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Never stop improving
- Inclusive and respectful
- Collaborative and supportive
- Responsible and sustainable
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Focused on continuous improvement
- Committed to diversity, equity, and inclusion
- Supportive of work-life balance and flexible working arrangements
Self-Assessment Questions:
- Do you align with Aviva's values, particularly 'customer first' and 'never stop improving'?
- Are you comfortable working in a hybrid environment, collaborating with various teams and stakeholders?
- Do you thrive in a fast-paced, dynamic work environment focused on continuous improvement?
ASSUMPTION: Aviva's values and work style emphasize collaboration, continuous improvement, and a customer-centric approach, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in priorities and workflows
- Working effectively in a hybrid environment, balancing remote work and in-office collaboration
ASSUMPTION: These challenges are common in digital content creation roles and can be mitigated with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Digital Content Writer vs. Content Strategist: While both roles focus on content creation, a Content Strategist is more focused on planning, research, and audience analysis, while a Digital Content Writer is responsible for creating engaging and high-quality content.
- Industry-specific context: Aviva's focus on the wealth and retirement markets may require additional knowledge and expertise in these areas.
- Career path comparison: A Digital Content Writer role can lead to career progression into senior content roles, content management, or related fields within marketing and communications.
ASSUMPTION: Understanding the differences between similar roles and the specific requirements of Aviva's industry can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Creating a series of blog posts to educate customers on Aviva's retirement products and services
- Developing a content strategy for a marketing campaign targeting young professionals interested in investing
- Working with the design team to create engaging and on-brand social media content for Aviva's corporate channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborations required for this role, highlighting the importance of versatility and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Hub?
- How does the Creative Hub collaborate with other departments, such as marketing and customer teams?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the Creative Hub or other departments?
- How does Aviva support work-life balance and flexible working arrangements for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Aviva's work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aviva careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare a portfolio or examples of your previous work, if available
- Research Aviva's products and services to demonstrate your understanding of the company
- Follow up with Kirthi, the hiring manager, one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
