📌 Core Information
🔹 Job Title: Digital Copywriter
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Contractor (umbrella)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-06
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (London with hybrid working)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Content Manager and Senior Content Strategist on key multichannel projects
- Collaborating within the Brand and Content Team and across the GSMA
- Working with internal stakeholders to understand and unlock the value of digital content
- Creating user-focused content strategies informed by analytics and aligned to business goals and KPIs
ASSUMPTION: This role requires a hybrid digital native with a strong copywriting background and recent experience in digital content marketing or strategy.
📋 Key Responsibilities
✅ Work with internal stakeholders to understand and unlock the value of digital content
✅ Quickly grasp complex topics and business needs, responding with clear, user-focused content strategies
✅ Excellent written and verbal communication skills, with the ability to help stakeholders understand the value of copy with good strategy behind it
✅ Good understanding of UX/UI design and up-to-date with best practices, ideally with a strong portfolio of content strategy projects
✅ Able to write UX copy across digital platforms/media, including apps, and write engaging, longer form B2B copy
✅ Demonstrate how to optimize content aligned to data points across a variety of platforms
ASSUMPTION: The role involves a mix of strategic thinking, copywriting, and collaboration with various teams and stakeholders.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree or equivalent experience)
Experience: 2-5 years in digital content marketing or strategy, with a strong copywriting background
Required Skills:
- Excellent communication skills
- Strong copywriting background
- Recent experience in digital content marketing or strategy
- Ability to analyze data and make convincing recommendations
- Knowledge of accessibility, UX, usability, and SEO
- Proficiency in using Microsoft Teams, WordPress and Craft, Google Analytics and Looker reports, SEMRush and Yoast, Video (ideally Vixy and MediaBank), and design tools such as Ceros
Preferred Skills:
- Experience working in the technology or connectivity sector
- Familiarity with AI tools for content strategy
ASSUMPTION: Candidates should have a strong background in copywriting and recent experience in digital content marketing or strategy, with a keen eye for detail and excellent organizational capabilities.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rata for the contract period)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Additional Days Off for Professional Development
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for mid-level digital content marketing roles in London.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on mobile communications and the internet
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: The GSMA was founded in 1995, with a mission to represent the interests of mobile operators worldwide
Company Description:
- Unifying the mobile ecosystem to discover, develop, and deliver innovation
- Focusing on connectivity for good, industry solutions, and events
- Working with members, governments, and civil society to advance positive policy and spectrum outcomes
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: GSMA
ASSUMPTION: The GSMA is a global organization that plays a crucial role in shaping the mobile industry and promoting connectivity worldwide.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing and communications team
Reporting Structure: The role reports to the Digital Content Manager and works collaboratively within the Brand and Content Team
Work Arrangement: Hybrid, with a mix of remote and on-site work in London
Growth Opportunities:
- Expanding digital content marketing and strategy skills
- Gaining experience working with a diverse range of stakeholders
- Potential for long-term career growth within the GSMA
ASSUMPTION: This role offers a unique opportunity to grow and develop digital content marketing and strategy skills within a global organization.
🌍 Location & Work Environment
Office Type: Modern, architect-designed offices in central London
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a major global city with a vibrant tech industry
- The GSMA's central London location offers easy access to public transportation and amenities
- The city is known for its diverse culture, rich history, and international business hub
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The GSMA's London office provides a dynamic and collaborative work environment, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Brand and Content Team
- Final interview with the Digital Content Manager
Key Assessment Areas:
- Communication skills and ability to articulate digital content marketing strategies
- Portfolio and examples of previous content strategy projects
- Understanding of the GSMA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your content strategy projects and copywriting samples
- Research the GSMA and be ready to discuss how your skills and experiences align with the organization's mission and values
ATS Keywords: Digital Content Marketing, Content Strategy, Copywriting, UX/UI Design, B2B Marketing, SEO, Google Analytics, Looker Reports, SEMRush, WordPress, Craft, Microsoft Teams, Video Editing, Design Tools
ASSUMPTION: The GSMA's application process is designed to assess candidates' communication skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Teams
- WordPress and Craft
- Google Analytics and Looker reports
- SEMRush and Yoast
- Video (Vixy and MediaBank)
- Design tools such as Ceros
ASSUMPTION: Familiarity with these tools is preferred, but the GSMA may provide training and support for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you prioritize work and handle multiple projects at once?
- Can you provide an example of how you've helped internal stakeholders understand and unlock the value of digital content marketing?
- How do you stay up-to-date with the latest best practices in UX/UI design and content strategy?
ASSUMPTION: The GSMA values candidates who are passionate, insightful, and collaborative, with a strong work ethic and a commitment to continuous learning and development.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and evolving digital content marketing landscape
- Adapting to a hybrid work environment and balancing remote and on-site work
- Working with a diverse range of internal stakeholders and understanding their unique business needs
ASSUMPTION: These challenges require strong organizational capabilities, excellent communication skills, and the ability to adapt to change.
📈 Similar Roles Comparison
- This role differs from other content strategy positions in its focus on digital content marketing and B2B communications within the mobile industry
- Industry-specific context and knowledge of mobile communications and technology are valuable for this role
- Career path comparison: This role offers an opportunity to grow and develop digital content marketing and strategy skills, with potential for long-term career growth within the GSMA
ASSUMPTION: This role is unique in its focus on digital content marketing and strategy within the mobile industry, offering a valuable opportunity for career growth and development.
📝 Sample Projects
- Developing a content strategy for a new mobile app launch, including UX copy and SEO optimization
- Creating a series of blog posts and whitepapers on emerging trends in mobile technology and connectivity
- Collaborating with designers and developers to create engaging and user-friendly digital content for a mobile operator's website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Copywriter role at the GSMA.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy for the GSMA?
- What are the key priorities for the first 90 days in this role?
- How does the GSMA support the professional development and growth of its employees?
- What are the most rewarding aspects of working at the GSMA, according to current team members?
- How does the GSMA foster a culture of collaboration and innovation within its teams?
ASSUMPTION: These questions help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your content strategy projects and copywriting samples
- Research the GSMA and be ready to discuss how your skills and experiences align with the organization's mission and values
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
