📌 Core Information
🔹 Job Title: Digital Copywriter
🔹 Company: Tony Blair Institute for Global Change
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Fixed-term Contract (8 months)
🔹 Category: Digital & Creative
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting a major project to update and improve the institute.global website
- Writing and editing content across the site and other digital channels
- Contributing to SEO initiatives and strategic content development
- Managing day-to-day content management tasks
- Collaborating with social and marketing teams to ensure content is used optimally across channels
ASSUMPTION: This role requires a strong editorial background and experience with digital content management. Familiarity with SEO and analytics tools is also beneficial.
📋 Key Responsibilities
✅ Drafting and applying high editorial scrutiny to content for the website and other digital channels
✅ Writing and editing content for the institute.global website, including a revised information architecture and content refresh
✅ Supporting SEO initiatives, including running copy experiments and strategic content development
✅ Managing day-to-day content management tasks, such as handling internal website content requests and updating landing pages
✅ Collaborating with social and marketing teams to ensure content is used optimally across channels
ASSUMPTION: This role requires a proactive and detail-oriented individual who can work well within a team and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Communications, or a related field
Experience: 3-5 years of experience in an editorial team, with a strong focus on digital content management
Required Skills:
- Excellent writing, editing, and proofreading skills with the ability to adapt tone of voice
- Strong experience with website and digital content management, including information architecture principles
- Proven ability to create SEO-friendly content and interpret keyword data
- Familiarity with content management systems and digital publishing workflows
- Knowledge of accessibility best practices and digital compliance standards
Preferred Skills:
- Experience with Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs)
- Knowledge of content strategy and engagement strategies
ASSUMPTION: Candidates with experience in a non-profit or political environment may have an advantage, but relevant skills and experience are more important.
💰 Compensation & Benefits
Salary Range: £30,000 - £35,000 per annum (pro-rated for the 8-month contract)
Benefits:
- 25 days annual leave (pro-rated for the 8-month contract)
- Pension scheme
- Health insurance
- Flexible working hours
Working Hours: Full-time (35 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for mid-level digital copywriter roles in London. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, focusing on policy, strategy, and delivery
Company Size: Medium (501-1,000 employees), offering a collaborative and mission-driven work environment
Founded: 2017, with a global presence and a focus on driving political change
Company Description:
- Works with political leaders around the world to drive change and help governments deliver for their people
- Advises on strategy, policy, and delivery, unlocking the power of technology across all three
- Shares knowledge and best practices to benefit others in the field
Company Specialties:
Company Website: institute.global
ASSUMPTION: The Tony Blair Institute for Global Change offers a unique opportunity to work on international political projects and drive meaningful change.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Editorial and works closely with the Website team
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential for long-term employment after the initial 8-month contract
- Opportunities to work on diverse projects and gain international experience
- Possibility to progress to senior editorial or management roles within the organization
ASSUMPTION: This role offers a unique opportunity to gain experience in a non-profit environment and work on high-impact political projects.
🌍 Location & Work Environment
Office Type: Global headquarters with a collaborative and mission-driven culture
Office Location(s): London, United Kingdom
Geographic Context:
- London offers a vibrant and multicultural work environment
- The city is home to numerous international organizations and political institutions
- London provides excellent opportunities for professional growth and development
Work Schedule: Full-time (35 hours per week), with some flexibility for remote work
ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of Editorial
Key Assessment Areas:
- Writing and editing skills
- Experience with digital content management
- SEO knowledge and understanding
- Cultural fit and alignment with the organization's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your writing and editing work, with a focus on digital content
- Demonstrate your understanding of SEO and analytics tools
- Showcase your passion for the organization's mission and commitment to driving political change
ATS Keywords: Digital Copywriter, Editorial, Writing, Editing, Content Management, SEO, Analytics, Non-profit, Political, Strategy, Policy, Delivery
ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Contentful (CMS)
- Google Analytics 4
- SEMrush or Ahrefs
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is beneficial but not strictly required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Bold
- Inclusive
- Prosperous
Work Style:
- Collaborative
- Mission-driven
- Adaptable
Self-Assessment Questions:
- Do you share the organization's commitment to driving political change and building a better future?
- Are you comfortable working in a fast-paced and dynamic environment?
- Can you adapt your writing style to different platforms and audiences?
ASSUMPTION: The Tony Blair Institute for Global Change values diversity and inclusion, seeking candidates who can contribute to a collaborative and mission-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with a diverse range of stakeholders and subject matter experts
- Balancing the need for high-quality content with the demands of a major website project
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to the organization's mission.
📈 Similar Roles Comparison
- This role is similar to other digital copywriter positions but offers a unique focus on political and policy content
- Experience in a non-profit or political environment may be beneficial but is not strictly required
- This role offers opportunities for growth and development within the organization and the broader political sector
ASSUMPTION: Candidates with relevant experience in digital content management and a strong interest in politics and policy will find this role particularly appealing.
📝 Sample Projects
- Refreshing and updating the institute.global website, including a revised information architecture and content refresh
- Developing SEO-optimized content and running copy experiments to increase reach and engagement
- Collaborating with social and marketing teams to ensure content is used optimally across channels
ASSUMPTION: These projects offer opportunities to work on high-impact political content and drive meaningful change.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader organizational structure and mission?
- What opportunities are there for professional growth and development within the organization?
- How does the organization support work-life balance for its employees?
- What is the timeline for the major website project, and how will my role evolve as it progresses?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to the organization's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your writing and editing work, with a focus on digital content
- Demonstrate your understanding of SEO and analytics tools
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
