🔹 Job Title: Digital Copywriter
🔹 Company: Strong Automotive
🔹 Location: Birmingham, AL
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital content creation, SEO principles, and the ability to adapt to various writing styles and topics.
✅ Write compelling content for SEO, Local SEO assignments, and blog content as assigned
✅ Develop additional content for agency products, services, and objectives as requested
✅ Collaborate with Content Marketing Coordinators, Editors, and the SEO team to ensure quality and relevant content for clients
✅ Follow guidelines set by Digital, Brand, and Compliance standards to maintain consistency and accuracy
✅ Adhere to state and federal advertising laws to ensure compliance in all written content
✅ Proofread and edit content to ensure accuracy, clarity, and engagement while maintaining a consistent style, grammar, and tone
✅ Maximize site traffic and visibility by incorporating SEO best practices and keyword optimization
✅ Research industry-related topics, including new vehicle model releases and community-related subjects for clients nationwide
✅ Identify content opportunities, generate, and recommend new topic ideas based on industry trends and audience engagement
✅ Consistently meet internal and external deadlines for content creation and publishing
✅ When needed, manage posting and execution of content on digital platforms
✅ Stay informed on automotive, digital, and content trends to refine content strategies
✅ Perform other duties as assigned by the manager
ASSUMPTION: The role may involve occasional overtime or working on weekends to meet project deadlines, especially during high-volume periods.
Education: Bachelor's degree in Journalism, Communications, English, Marketing, or a related field
Experience: Proven experience as a Copywriter, Content Writer, or similar role in an agency or digital marketing environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a background in automotive marketing or a strong interest in the automotive industry may have an advantage in this role.
Salary Range: $45,000 - $65,000 per year (based on industry standards for a Digital Copywriter with 2-5 years of experience in Birmingham, AL)
Benefits:
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Strong Automotive is a full-service advertising agency specializing in automotive dealership marketing. They offer a range of services, including direct contact marketing, traditional marketing, interactive marketing, broadcast advertising, creative development, media planning and buying, budget management, digital marketing, social media marketing, and graphic design.
Company Size: Strong Automotive has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: 2006, with over 15 years of experience in the automotive advertising industry
Company Description:
Company Specialties:
Company Website: http://www.strongautomotive.com
ASSUMPTION: Strong Automotive's focus on the automotive industry provides candidates with the opportunity to work on diverse and engaging projects within a specialized niche.
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience seeking to grow their careers in a dynamic and specialized industry.
Reporting Structure: The Digital Copywriter will report directly to the Content Marketing Manager and collaborate with various teams, including Content Marketing Coordinators, Editors, and the SEO team.
Work Arrangement: This is an on-site position, requiring candidates to work from Strong Automotive's office in Birmingham, AL. However, there may be opportunities for remote work or hybrid arrangements for the right candidate.
Growth Opportunities:
ASSUMPTION: The Digital Copywriter role at Strong Automotive offers candidates the chance to grow both personally and professionally within a supportive and collaborative team environment.
Office Type: Strong Automotive's office is a modern, professional space designed to foster collaboration and creativity.
Office Location(s): 201 Office Park Dr, #220, Birmingham, AL 35223, US
Geographic Context:
Work Schedule: The standard workweek is Monday - Friday, with core hours from 8:30 AM - 5:30 PM. However, the role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Candidates should be comfortable working in an office environment and be prepared to adapt to the occasional demands of a fast-paced agency setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Content Creation, SEO, Content Writing, Editing, Proofreading, Collaboration, Research, Deadline Management, Automotive Knowledge, Communication, Content Management Systems, Flexibility, Attention to Detail, Engagement, Technical Writing, Local SEO
ASSUMPTION: The application process at Strong Automotive is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Strong Automotive's values and work style are more likely to succeed and enjoy their time at the company.
ASSUMPTION: The Digital Copywriter role at Strong Automotive offers a dynamic and engaging work environment, but it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
ASSUMPTION: The Digital Copywriter role at Strong Automotive offers a unique blend of digital content creation, SEO focus, and automotive industry specialization, setting it apart from similar roles in other industries or agencies.
ASSUMPTION: The Digital Copywriter role at Strong Automotive offers candidates the opportunity to work on diverse and engaging projects within the automotive advertising industry.
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.