Digital Copywriter

📌 Core Information

🔹 Job Title: Digital Copywriter

🔹 Company: Bright Horizons Family Solutions

🔹 Location: Newton, Massachusetts

🔹 Job Type: Full-Time, Hybrid (3 days onsite)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content for digital platforms, including websites, email campaigns, and online ads
• Collaborating cross-functionally with multiple stakeholders to develop and execute marketing strategies
• Optimizing content for SEO and user experience
• Staying up-to-date with industry trends and best practices in email marketing, SEO, and copywriting

ASSUMPTION: This role requires a strong understanding of digital marketing principles, excellent writing and editing skills, and the ability to adapt tone and style to different audiences across various lines of business.

📋 Key Responsibilities

✅ Write compelling and engaging email copy to drive Bright Horizons’ registration, utilization of benefits, and customer engagement

✅ Develop content for various digital channels to ensure a cohesive brand voice

✅ Create persuasive content for landing pages and website pages that align with marketing campaigns and objectives

✅ Collaborate cross-functionally with the CRM team to develop and execute email marketing strategies

✅ Conduct research to understand target audiences and tailor content to their needs and preferences

✅ Optimize email, website, and landing page copy for SEO and user experience

✅ Assist in A/B testing and analyzing the performance of email campaigns, landing pages, and website content

✅ Work with design, copy, and social media counterparts to ensure continuity across all digital touchpoints

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, English, or a related field - Required

Experience: 2 years of experience in copywriting, marketing, or a related field - Required

Required Skills:

• Excellent writing, editing, and proofreading skills
• Strong understanding of email marketing principles and best practices
• Basic knowledge of SEO and digital marketing
• Ability to work collaboratively in a team environment
• Strong attention to detail and ability to meet deadlines

Preferred Skills:

• Proficiency in using email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Constant Contact)
• Experience with CMS platforms like Salesforce or WordPress to manage and update website content
• A portfolio of writing samples, including email, landing page, and website copy
• Experience with utilizing AI to create workflow efficiencies and optimize copy

ASSUMPTION: While not explicitly stated, proficiency in using Microsoft Office Suite or similar software is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a Digital Copywriter with 2-5 years of experience in the Boston area)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement requiring 3 days onsite at the Newton, MA headquarters

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to applicable eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs. Bright Horizons is a global leader in worksite child care, back-up care, and early education, serving more than 1,000 clients across 20 countries.

Company Size: 10,001+ employees. As a large organization, Bright Horizons offers numerous opportunities for career growth and development.

Founded: 1986. Bright Horizons was founded to provide high-quality child care and early education to employees of corporate clients.

Company Description:

• Bright Horizons provides child care, early education, and other employee benefits to corporations, helping them attract, retain, and support their workforce.
• The company offers a range of services, including on-site child care, back-up care, educational advising, tuition assistance, and more.
• Bright Horizons serves clients in various industries, from technology and finance to healthcare and manufacturing.

Company Specialties:

• Child Care and Early Education
• Back-Up Child Care
• Back-Up Adult/Elder Care
• Educational Advising
• Tuition Assistance
• College Coaching
• Workforce Consulting
• Employee benefits
• Employer benefits
• Pet Care

Company Website: http://www.brighthorizons.com

ASSUMPTION: Bright Horizons is a well-established company with a strong reputation in its industry, offering a range of benefits and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for career advancement within the marketing department or the broader organization.

Reporting Structure: The Digital Copywriter will report to the Manager, Digital Content & Strategy, and collaborate with various teams, including Marketing, CRM, Design, and Social Media.

Work Arrangement: Hybrid. This role requires 3 days onsite at the Newton, MA headquarters, with the remaining 2 days working remotely.

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Copywriter or Content Manager role
• Expansion into other areas of the business, such as client management or business development
• Potential to work on high-impact projects and campaigns, gaining valuable experience and exposure

ASSUMPTION: Bright Horizons offers numerous opportunities for professional development and career growth, both within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The Newton, MA office is the global headquarters for Bright Horizons and houses various departments, including Marketing, Sales, and Human Resources.

Office Location(s): 2 Wells Avenue, Newton, Massachusetts 02459, US and 2655 W Midway Blvd, Broomfield, CO 80020, US

Geographic Context:

• Newton, MA is a suburban city located approximately 7 miles west of Boston, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, with easy access to downtown Boston.
• Newton is home to a diverse range of industries, including education, healthcare, and technology.

Work Schedule: Full-time, with a hybrid work arrangement requiring 3 days onsite at the Newton, MA headquarters

ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring that employees have ample opportunities to collaborate and build relationships with their colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and a team member from the Marketing department
• Final interview with the Director of Marketing Communications
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of email marketing principles and best practices
• Ability to work collaboratively in a team environment
• Attention to detail and ability to meet deadlines
• Cultural fit with Bright Horizons' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of writing samples, including email, landing page, and website copy
• Prepare for behavioral interview questions that focus on your writing process, collaboration skills, and problem-solving abilities
• Research Bright Horizons' company culture and values to demonstrate your fit for the organization

ATS Keywords: Digital Copywriter, Email Marketing, SEO, Content Development, Collaboration, Attention to Detail, CMS Management, AI Utilization

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and prepare for behavioral interview questions that focus on their writing process, collaboration skills, and problem-solving abilities.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Constant Contact)
• CMS platforms like Salesforce or WordPress
• Microsoft Office Suite or similar software
• AI tools for content optimization and workflow efficiencies

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the organization.

👔 Cultural Fit Considerations

Company Values:

• Passion for children and families
• Commitment to quality and excellence
• Integrity and respect for all
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a willingness to learn and grow
• Results-driven and detail-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Bright Horizons' commitment to quality and excellence in your writing and editing process?
• Describe a time when you had to adapt your writing style to a new audience or platform. How did you approach this challenge, and what was the outcome?
• How do you ensure that your work meets deadlines and maintains a high level of quality, even under tight deadlines or competing priorities?

ASSUMPTION: Applicants should assess their fit with Bright Horizons' values and work style by reflecting on their past experiences and considering how their skills and qualities align with the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the need for creativity with adherence to brand guidelines and SEO best practices
• Collaborating effectively with various teams and stakeholders, each with their own priorities and perspectives
• Adapting to a hybrid work arrangement, balancing onsite collaboration with remote work

ASSUMPTION: Applicants should be prepared to discuss their strategies for managing these challenges and maintaining a high level of productivity and job satisfaction.

📈 Similar Roles Comparison

• Compared to other Digital Copywriter roles, this position offers a unique opportunity to work for a global leader in employee benefits and education, with a wide range of services and clients.
• Industry-specific context: Bright Horizons operates in the education administration programs industry, which is highly competitive and requires a strong understanding of both educational and corporate environments.
• Career path comparison: This role offers opportunities for career advancement within the marketing department or the broader organization, with potential paths including Senior Copywriter, Content Manager, or other marketing leadership positions.

ASSUMPTION: Applicants should research similar roles and the industry to gain a deeper understanding of the unique opportunities and challenges this position offers.

📝 Sample Projects

• Developing a series of email campaigns to promote Bright Horizons' back-up care services to corporate clients
• Creating engaging and informative content for Bright Horizons' website, highlighting their range of services and the benefits they provide to employees and employers
• Collaborating with the CRM team to optimize email campaign performance, using A/B testing and data-driven insights to improve open rates and click-through rates

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to content development, optimization, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
• How does Bright Horizons support the professional development and career growth of its employees, particularly within the Marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bright Horizons measure the success of its digital content and marketing campaigns, and how will this role contribute to those metrics?
• What are the most rewarding aspects of working at Bright Horizons, according to current employees?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your writing and editing work
• Prepare a portfolio of writing samples, including email, landing page, and website copy, showcasing your range and versatility as a copywriter
• Research Bright Horizons' company culture and values to demonstrate your fit for the organization and prepare thoughtful questions to ask during the interview process
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.