📌 Core Information
🔹 Job Title: Digital Copywriter - Direct to Consumer
🔹 Company: Carhartt Inc
🔹 Location: Dearborn, Michigan, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (no regular on-site requirement)
🚀 Job Overview
Key aspects of this role include:
- Creating full-funnel messaging across Carhartt D2C channels and Amazon
- Collaborating with cross-functional partners in Marketing to deliver best-in-class work
- Protecting and enforcing the Carhartt brand voice and guidelines
- Maintaining consistency of story and ensuring messaging aligns throughout the consumer journey
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team to deliver cohesive messaging across multiple platforms.
📋 Key Responsibilities
✅ Develop copy specific to the critical moments of the consumer journey throughout the digital ecosystem
✅ Drive cohesive full-funnel messaging to drive awareness, consideration, and conversion
✅ Craft cohesive messaging across all Carhartt D2C channels as well as for the wholesale partner Amazon
✅ Serve as a protector of the Carhartt brand voice while adhering to and enforcing brand standards and guidelines
✅ Maintain consistency of story and ensure messaging aligns at all points along the consumer journey
✅ Deliver branded, cross-category copy in support of strategic initiatives such as durability, fit, etc.
✅ Attend and actively contribute to relevant project and production meetings
✅ Be comfortable presenting creative to marketing partners and leadership
✅ Collaborate with external agency partners when applicable to deliver consistent and efficient results on time and on budget
✅ Remain current on industry and cultural trends to help Carhartt relating to advertising, copywriting, and social
ASSUMPTION: This role requires a strong understanding of digital media platforms, ecommerce, and retail spaces, as well as the ability to adapt to various content challenges.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, advertising, or related discipline, or equivalent years of work experience may be considered in lieu of degree or portfolio school
Experience: 5 or more years of advertising/marketing copywriting experience across all digital media platforms, with specific expertise in Amazon
Required Skills:
- Strong creative portfolio with fully-integrated campaign work
- Excellent communication, organizational, and problem-solving skills
- Thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines
- Team player with willingness to pitch-in on occasional quick-turn assignments and unforeseen needs
- Ability to address content challenges as they relate to video, digital spaces, and retail environments
Preferred Skills:
- Previous experience writing for both the ecommerce and retail spaces
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create cohesive messaging across multiple platforms and a proven track record in digital copywriting will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Copywriter role with 5-10 years of experience in the retail and ecommerce sectors)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount on Carhartt products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Carhartt operates in the retail apparel and fashion industry, specializing in workwear and rugged clothing for men, women, and kids
Company Size: Carhartt has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: 1889, in Detroit, Michigan
Company Description:
- Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction, and fit
- The company is committed to providing its consumers with a brand they can trust and depend on, its associates with career challenges and rewards, and its communities with support and assistance
- Carhartt's work environment is friendly, business casual, family-oriented, and welcoming to all
Company Specialties:
- Workwear
- Rugged clothing
- Mens, womens, and kids apparel
- Accessories
- Boots
- Company gear
- Skilled trades and high-vis clothing
Company Website: www.carhartt.com
ASSUMPTION: Carhartt's focus on quality, durability, and workmanship extends to its employees, providing a supportive and engaging work environment.
📊 Role Analysis
Career Level: Senior Copywriter
Reporting Structure: Reports to the Manager of Social & Digital Copywriting
Work Arrangement: Remote (no regular on-site requirement), with occasional travel for production (up to 20%)
Growth Opportunities:
- Potential advancement to a leadership role within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-visibility campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within a well-established and respected company in the retail industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters located in Dearborn, Michigan
Office Location(s): 5750 Mercury Drive, Dearborn, MI 48126, USA
Geographic Context:
- Dearborn is a suburb of Detroit, offering a mix of urban and suburban living
- The area provides easy access to various amenities, including shopping, dining, and entertainment options
- Dearborn is home to the Henry Ford Museum and Greenfield Village, offering cultural and historical attractions
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for project needs
ASSUMPTION: The Dearborn location offers a convenient and engaging work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Portfolio review and creative challenge (if applicable)
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and portfolio presentation
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Understanding of Carhartt's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work, with a focus on integrated campaign work and digital media experience
- Research Carhartt's brand, values, and recent campaigns to demonstrate your understanding of the company and its mission
- Be prepared to discuss your approach to copywriting, brand voice, and storytelling
ATS Keywords: Digital Copywriter, Amazon, Ecommerce, Retail, Creative Portfolio, Brand Voice, Cohesive Messaging, Industry Trends, Marketing, Advertising, Social Media
ASSUMPTION: The application process for this role will prioritize creativity, communication skills, and a strong understanding of Carhartt's brand and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Shopify, Magento)
ASSUMPTION: Familiarity with industry-standard software and tools is expected, with the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: Carhartt is committed to providing high-quality, durable products and a positive work environment
- Integrity: The company values honesty, fairness, and ethical behavior in all aspects of its operations
- Innovation: Carhartt encourages creativity, continuous learning, and improvement
Work Style:
- Collaborative: Carhartt values teamwork and cross-functional collaboration
- Adaptable: The company requires employees who can adapt to changing priorities and workloads
- Detail-oriented: Carhartt expects its employees to maintain high standards of quality and accuracy
Self-Assessment Questions:
- How do you ensure that your copy maintains the Carhartt brand voice while still being engaging and relevant?
- Can you provide an example of a time when you had to adapt your copywriting approach to meet the needs of a specific platform or audience?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Carhartt values employees who are creative, collaborative, and adaptable, with a strong commitment to quality and attention to detail.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing priorities and workloads
- Balancing the need for creativity with adherence to brand guidelines and standards
- Working remotely and maintaining productivity and engagement
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to maintaining high-quality work.
📈 Similar Roles Comparison
- Unlike traditional advertising roles, this position focuses specifically on digital media and ecommerce platforms
- Carhartt's emphasis on quality and durability sets it apart from other retail brands
- This role offers opportunities for growth and advancement within a well-established and respected company in the retail industry
ASSUMPTION: This role offers a unique blend of creativity, collaboration, and adaptability, with a focus on digital media and ecommerce platforms.
📝 Sample Projects
- Developing a cohesive marketing campaign for a new product launch across multiple digital channels
- Creating engaging and on-brand copy for a seasonal promotion on the Carhartt website and Amazon
- Adapting existing retail copy for use in digital and social media channels, maintaining brand voice and consistency
ASSUMPTION: These projects demonstrate the range of responsibilities and challenges faced by the Digital Copywriter - Direct to Consumer at Carhartt.
❓ Key Questions to Ask During Interview
- How does the marketing department collaborate with other departments, such as product development and sales?
- Can you describe the team structure and dynamics within the marketing department?
- How does Carhartt support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the coming years, and how can this role contribute to addressing them?
- How does Carhartt maintain its commitment to quality and durability in an ever-changing retail landscape?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work, with a focus on integrated campaign work and digital media experience
- Research Carhartt's brand, values, and recent campaigns to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
