Digital Copywriter Executive

📌 Core Information

🔹 Job Title: Digital Copywriter Executive

🔹 Company: MSPS

🔹 Location: Athens, Greece

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging digital content for various channels, focusing on CRM marketing campaigns
• Managing the digital creation process from ideation to optimization
• Collaborating with cross-functional teams to ensure content consistency and alignment with broader marketing initiatives
• Staying updated on industry trends, emerging technologies, and best practices in digital copywriting and content marketing

ASSUMPTION: This role requires a strong focus on digital marketing and content creation, with a balance between creativity and data-driven optimization.

📋 Key Responsibilities

✅ Build engaging, high-quality, and personalized digital content for various channels, mainly for CRM marketing campaigns, additionally for loyalty platform, SEO and other digital channels.

✅ Manage digital creation process from content ideation and planning to implementation and optimization.

✅ Produce creative copy ideas for product, commercial, and brand initiatives in line with the brand strategy, narrative, and guidelines.

✅ Work closely with Creative Designers on concept development and the creation of digital assets.

✅ Liaise with different teams, both internal and external, to ensure quality results from start to end.

✅ Collaborate with cross-functional teams to ensure content consistency and alignment with broader marketing initiatives.

✅ Maintain a strong understanding of the brand voice, style, and tone guidelines.

✅ Optimize content in accordance with performance KPIs.

✅ Stay updated on industry trends, emerging technologies, and best practices in digital copywriting and content marketing.

ASSUMPTION: The role requires a mix of creative writing skills and analytical thinking to optimize content performance.

🎯 Required Qualifications

Education: University Degree in Marketing/Business Administration, Communications, Digital Marketing. MBA or MSc will be considered an asset.

Experience: Minimum 2-3 years of proven experience as a Digital Marketer in a position which combines great track record in managing successfully digital marketing exposure.

Required Skills:

• Excellent communication with fluency in Greek and English.
• Brilliant writing, editing and proofreading skills, with a keen eye for detail.
• Proven experience in developing engaging digital content.
• Familiarity with digital marketing tools and platforms.
• Positive attitude, team player, multitasking, ability to perform under pressure.

Preferred Skills:

• Experience with SEO best practices.
• Knowledge of CRM marketing platforms.

ASSUMPTION: While not explicitly stated, experience with SEO and CRM marketing platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €2,500 - €3,500 per month (AI-estimated, based on industry standards for experience level and location)

Benefits:

• Competitive compensation & benefits package
• Professional development opportunities
• Hybrid work model
• Permanent contract
• Excellent working conditions in a pleasant multinational environment
• Company laptop

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a digital copywriter with 2-5 years of experience in Athens, Greece.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 1993

Company Description:

• MSPS is an award-winning Integrated Marketing and Sales Services Agency
• They bring brands and people together using strategic thinking, campaign planning, and multi-discipline expertise
• Their innovative ideas make brands meaningful to consumers, making MSPS a valuable partner to its clients

Company Specialties:

• Integrated Marketing
• Social Media
• Public Relations
• CRM
• Trade Support and Promotion Marketing

Company Website: http://www.msps.net

ASSUMPTION: MSPS is a well-established agency with a strong focus on integrated marketing and sales services.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on diverse digital channels and initiatives
• Professional development opportunities within the company

ASSUMPTION: This role offers growth opportunities within the marketing department and the broader agency.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Alimos, Athens - Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a vibrant cultural scene and a growing tech industry
• The cost of living in Athens is relatively low compared to other European capitals
• Greece offers a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Manager and a team member
• Final decision and job offer

Key Assessment Areas:

• Writing and editing skills
• Understanding of digital marketing and content creation
• Cultural fit and teamwork
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Showcase your portfolio of digital content and campaigns you've worked on
• Prepare examples of how you've optimized content for performance KPIs
• Demonstrate your understanding of the MSPS brand and their approach to marketing

ATS Keywords: Digital Copywriter, Content Creation, CRM Marketing, SEO, Brand Initiatives, Marketing Campaigns, Team Collaboration, Brand Guidelines, Content Optimization, Industry Trends

ASSUMPTION: The application process may involve assessments of writing skills, digital marketing knowledge, and cultural fit.

🛠️ Tools & Technologies

• CRM marketing platforms (e.g., Salesforce, HubSpot)
• SEO tools (e.g., Google Search Console, SEMrush)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with CRM marketing platforms, SEO tools, and content management systems is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity

Work Style:

• Creative and data-driven approach to content creation
• Strong teamwork and collaboration
• Adaptability and problem-solving skills

Self-Assessment Questions:

• How do you align your writing style with the MSPS brand voice, style, and tone guidelines?
• Can you provide an example of how you've optimized content for performance KPIs in a previous role?
• How do you stay updated on industry trends and best practices in digital copywriting and content marketing?

ASSUMPTION: Applicants should demonstrate a strong cultural fit with MSPS' values and work style.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Adapting to the fast-paced nature of digital marketing and content creation
• Balancing creativity with data-driven optimization
• Working in a hybrid environment, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role focuses more on digital content creation and optimization compared to traditional copywriter roles
• It requires a strong understanding of digital marketing and CRM platforms, setting it apart from other content creation roles
• Career progression may involve moving into more senior marketing or management roles within the agency

ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing and advertising industry.

📝 Sample Projects

• Developing a CRM marketing campaign for a new product launch, including personalized content and optimization strategies
• Creating engaging and SEO-optimized content for a brand's website and blog, driving organic traffic and conversions
• Collaborating with a cross-functional team to create a brand narrative and guidelines, ensuring consistency across all digital channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Digital Copywriter Executive may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• How does MSPS support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does MSPS approach work-life balance, especially for hybrid roles?
• What are the most rewarding and challenging aspects of working at MSPS, according to current employees?

ASSUMPTION: These questions help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a portfolio of digital content and campaigns you've worked on
• Prepare examples of how you've optimized content for performance KPIs
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.