📌 Core Information
🔹 Job Title: Digital Copywriter
🔹 Company: Manhattan Associates
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing content for the corporate website to enhance visibility and professionalism
- Collaborating with internal teams to monitor, adapt, and revise existing content
- Working with the SEO team to create content for articles, blogs, and landing pages
- Championing and evolving brand standards around tone, personality, and writing style
- Proofreading and editing content in real-time within the content management system
ASSUMPTION: This role requires a strong understanding of digital content creation, SEO best practices, and brand management. The ideal candidate will have experience working with content management systems and be able to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and optimize content for the corporate website to position the brand for high visibility, professionalism, and awareness
✅ Collaborate with internal marketing colleagues to monitor, adapt, and revise existing page content and accommodate new requests for written content
✅ Work with the SEO team to develop content for articles, blogs, and landing pages
✅ Champion and evolve brand standards around tone, personality, and writing style
✅ Audit and make recommendations as part of an editorial workflow to ensure content is correct from a grammar and style perspective
✅ Make content edits in real-time within the content management system
✅ Meet deadlines, work proactively, collaborate, and work quickly
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Journalism, Communications, or a related field
Experience: 3+ years of experience across media, print, and digital. An agency or technology background is a plus.
Required Skills:
- Excellent level of grammar
- Ability to proofread quickly and efficiently
- Experience in writing digital content for the web
- Experience with content management systems for a website
- Ability to initiate research to gain knowledge when taking on a content request
- Experienced in self-managing deadlines
- Experience with interviewing subject matter experts in technology/technical fields
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Familiarity with SEO best practices
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, having experience with SEO best practices and knowledge of HTML and CSS would be beneficial for this role. These skills are not required but would be considered a plus.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level digital copywriter in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital copywriter in Atlanta, GA. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Manhattan Associates is a leading provider of supply chain and omnichannel commerce solutions. They help businesses of all sizes to optimize their supply chains, improve customer experiences, and drive growth.
Company Size: Manhattan Associates has 1,001-5,000 employees, making it a mid-sized company. This means there are ample opportunities for career growth and development, but the company is still large enough to have established processes and systems in place.
Founded: 1990. Manhattan Associates has been in business for over 30 years, providing a stable and established work environment.
Company Description:
- Manhattan Associates creates technology solutions that solve complex business problems in supply chain, inventory, and omnichannel commerce.
- The company works with businesses of all sizes, from small and medium-sized businesses to large enterprises.
- Manhattan Associates is committed to diversity and inclusion, fostering a work environment where employees can be their true selves.
Company Specialties:
- Supply Chain Management
- Supply Chain Optimization
- Warehouse Management
- Transportation Management
- Professional Services
- Consulting Services
- Order Management
- Point of Sale
- Replenishment
- Store Fulfillment
- Store Inventory
- Tablet Retailing
- Customer Engagement
- Inventory Management
- Retail Technology
- Store Solutions
- Customer Experience
- and Retail Sales
Company Website: http://www.manh.com
ASSUMPTION: Manhattan Associates is a well-established company with a strong reputation in the supply chain and omnichannel commerce industry. They offer a stable work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Level. This role requires a minimum of 3 years of experience in digital content writing and a strong understanding of digital content creation, SEO best practices, and brand management.
Reporting Structure: The Digital Copywriter will report directly to the Digital Marketing Manager and work closely with internal teams, including SEO, Brand & Creative, and other marketing colleagues.
Work Arrangement: On-site, with some flexibility for remote work. The ideal candidate will be able to work independently and manage their time effectively in an on-site environment.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Digital Copywriter to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The Digital Copywriter may also have the opportunity to work on high-profile projects and collaborate with cross-functional teams, providing valuable exposure and learning experiences.
ASSUMPTION: While not explicitly stated, there may be opportunities for the Digital Copywriter to grow within the company as it continues to expand and take on new challenges.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Digital Copywriter will be based at Manhattan Associates' corporate headquarters in Atlanta, GA.
Office Location(s): 2300 Windy Ridge Pkwy, Atlanta, GA 30339
Geographic Context:
- Atlanta, GA is a vibrant and diverse city with a strong job market and a cost of living that is relatively affordable compared to other major metropolitan areas in the United States.
- The city is home to a thriving tech industry, with many startups and established companies calling Atlanta home.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work. The ideal candidate will be able to work independently and manage their time effectively in an on-site environment.
ASSUMPTION: While not explicitly stated, the work schedule for this role is likely to be Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the Digital Marketing Manager
- Final interview with the hiring manager or another senior leader
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Understanding of digital content creation and SEO best practices
- Ability to work collaboratively and manage multiple projects simultaneously
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your digital content writing and editing work, if available.
- Be prepared to discuss your understanding of digital content creation, SEO best practices, and brand management in the interview.
- Research Manhattan Associates and be prepared to discuss why you are a good fit for the company's culture and values.
ATS Keywords: Digital Copywriter, Digital Content, SEO, Content Management Systems, Brand Standards, Collaboration, Research, Editing, Marketing, Journalism, Communications, Technical Writing, Deadline Management, Content Strategy, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in digital content writing and editing, as well as their alignment with the company's values and culture.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Adobe Experience Manager, etc.)
- SEO tools (e.g., SEMrush, Ahrefs, Moz, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
ASSUMPTION: The specific tools and technologies used by Manhattan Associates may vary, but the ideal candidate will have experience with content management systems and SEO tools, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong understanding of digital content creation, SEO best practices, and brand management?
- Are you able to work collaboratively and manage multiple projects simultaneously?
- Do you align with Manhattan Associates' values and culture?
ASSUMPTION: The ideal candidate for this role will be a strong writer and editor with a deep understanding of digital content creation, SEO best practices, and brand management. They will be able to work collaboratively and manage multiple projects simultaneously, and they will align with Manhattan Associates' values and culture.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously.
- The ideal candidate will be able to work effectively in a fast-paced, dynamic environment and adapt to changes quickly.
- The role may require working with subject matter experts in technical fields, which may present a challenge for candidates without relevant experience.
- The role may require some travel for meetings and events, which may be a challenge for candidates who prefer to work remotely.
ASSUMPTION: While the role presents some challenges, the ideal candidate will be able to overcome these obstacles and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Specialist or Digital Content Strategist, but with a focus on copywriting and editing.
- The role may require some knowledge of SEO best practices, but it is not a dedicated SEO role.
- This role may provide opportunities for career growth and development within the marketing department or the company as a whole.
ASSUMPTION: While this role is similar to other digital content roles, it has a unique focus on copywriting and editing, as well as a strong emphasis on brand management and collaboration.
📝 Sample Projects
- Developing and optimizing content for the corporate website to enhance visibility and professionalism
- Collaborating with internal teams to monitor, adapt, and revise existing content
- Working with the SEO team to create content for articles, blogs, and landing pages
- Championing and evolving brand standards around tone, personality, and writing style
- Proofreading and editing content in real-time within the content management system
ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and provide a sense of the types of tasks the Digital Copywriter may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content creation and approval at Manhattan Associates?
- How does the Digital Marketing team collaborate with other departments, such as Sales and Product, to ensure consistent messaging and branding?
- What are the biggest challenges facing the Digital Marketing team currently, and how can this role help address them?
- How does Manhattan Associates support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions are designed to provide insight into the day-to-day work of the Digital Copywriter, as well as the company's culture and values. They are not intended to be exhaustive, and candidates should feel free to ask additional questions during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your digital content writing and editing work, if available.
- Be prepared to discuss your understanding of digital content creation, SEO best practices, and brand management in the interview.
- Research Manhattan Associates and be prepared to discuss why you are a good fit for the company's culture and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
