📌 Core Information
🔹 Job Title: Digital Copywriter - Spanish Fluent
🔹 Company: Strong Automotive
🔹 Location: Birmingham, AL
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging digital content for various client initiatives
- Collaborating with team members to ensure quality and compliance
- Maximizing site traffic through effective content strategies
- Adapting quickly to changes in strategy or deadlines
- Fluency in Spanish for content creation and communication
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on adaptability and strong communication skills.
📋 Key Responsibilities
✅ Write compelling content for SEO and Local SEO assignments, as well as blog content as assigned.
✅ Develop additional content for agency products, services, and objectives as requested.
✅ Collaborate with Content Marketing Coordinators, Editors, and the SEO team to ensure quality and relevant content for clients.
✅ Follow guidelines set by Digital, Brand, and Compliance standards to maintain consistency and accuracy.
✅ Adhere to state and federal advertising laws to ensure compliance in all written content.
✅ Proofread and edit content to ensure accuracy, clarity, and engagement while maintaining a consistent style, grammar, and tone.
✅ Maximize site traffic and visibility by incorporating SEO best practices and keyword optimization.
✅ Research industry-related topics, including new vehicle model releases and community-related subjects for clients nationwide.
✅ Identify content opportunities, generate, and recommend new topic ideas based on industry trends and audience engagement.
✅ Consistently meet internal and external deadlines for content creation and publishing.
✅ When needed, manage posting and execution of content on digital platforms.
✅ Stay informed on automotive, digital, and content trends to refine content strategies.
✅ Perform other duties as assigned by the manager.
ASSUMPTION: The role involves a mix of creative and technical tasks, with a focus on maintaining high-quality standards and meeting deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, Marketing, or a related field.
Experience: Proven experience as a Copywriter, Content Writer, or similar role in an agency or digital marketing environment.
Required Skills:
- Strong writing, editing, and proofreading skills with attention to detail
- Knowledge of SEO principles and best practices for digital content
- Ability to manage deadlines and work independently
- Familiarity with automotive industry trends (a plus)
- Experience using content management systems (CMS) and digital publishing platforms
- Spanish fluency required
Preferred Skills:
- Strong communication and collaboration skills in a team environment
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience with SEO best practices.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on industry standards for a Digital Copywriter with 2-5 years of experience in the Birmingham, AL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on vehicle purchases
Working Hours: Full-time position with standard business hours (Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Strong Automotive is a full-service advertising agency based in Birmingham, Alabama
- Specializes in driving traffic to automotive dealerships through various marketing channels
- Offers a range of services, including direct contact marketing, traditional marketing, and digital marketing
Company Specialties:
- Direct Contact Marketing
- Traditional Marketing
- Interactive Marketing
- Broadcast Advertising
- Creative Development
- Automotive Advertising
- Media Planning & Buying
- Budget Management
- Digital Marketing
- Social Media Marketing
- Graphic Design
Company Website: http://www.strongautomotive.com
ASSUMPTION: Working at Strong Automotive offers opportunities to collaborate with various teams and contribute to diverse marketing campaigns.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Content Manager or similar role
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential advancement to Senior Copywriter or Content Manager roles
- Expanding skills in SEO, content strategy, and team leadership
- Opportunities to work on high-profile automotive campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the content marketing field.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 201 Office Park Dr, #220, Birmingham, AL 35223, US
Geographic Context:
- Birmingham, AL is the most populous city in Alabama, with a diverse economy and a growing tech industry
- The city offers a range of cultural attractions, including museums, theaters, and sports teams
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours with occasional flexibility for project deadlines
ASSUMPTION: The office environment is professional yet collaborative, with opportunities for team-building activities and social events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Content Manager or a panel of team members
- Writing test or assignment to evaluate writing skills and SEO knowledge
- Final interview with the Director of Content or another senior team member
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and content strategy
- Communication and collaboration skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your writing experience, SEO skills, and Spanish fluency
- Include a portfolio of your best writing samples, showcasing your range and versatility
- Prepare for the writing test or assignment by researching Strong Automotive's clients and content style
- Be ready to discuss your experience with automotive industry trends and content marketing strategies
ATS Keywords: Digital Copywriter, Spanish Fluency, SEO, Content Creation, Editing, Proofreading, Collaboration, Research, Automotive Knowledge, Communication, Deadline Management, Content Management Systems
ASSUMPTION: The application process is designed to assess your writing skills, cultural fit, and potential to contribute to Strong Automotive's content marketing efforts.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or similar platforms
- SEO tools like SEMrush, Ahrefs, or Google Search Console
- Project management software such as Asana, Trello, or Jira
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Accountability
- Integrity
- Customer Focus
Work Style:
- Adaptable and flexible
- Strong communication and teamwork skills
- Results-driven and detail-oriented
- Ability to manage multiple projects and deadlines
Self-Assessment Questions:
- How do you handle feedback and criticism on your writing?
- Can you provide an example of a time when you had to adapt to a sudden change in project scope or deadline?
- How do you stay organized and manage your time when working on multiple projects?
ASSUMPTION: Strong Automotive values a collaborative and innovative work environment, with a focus on accountability and customer satisfaction.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in strategy or client requirements
- Maintaining high-quality standards while working quickly and efficiently
- Balancing independent work with team collaboration
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and effective communication with team members.
📈 Similar Roles Comparison
- Compared to other Digital Copywriter roles, this position offers opportunities to work on high-profile automotive campaigns and collaborate with various teams
- Industry-specific context: The automotive industry is competitive and ever-changing, requiring strong research and adaptability skills
- Career path comparison: This role offers opportunities for advancement to Senior Copywriter or Content Manager positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the content marketing field, with a focus on the automotive industry.
📝 Sample Projects
- Creating SEO-optimized blog content for a major automotive manufacturer's website
- Developing engaging social media content for a local dealership's campaign
- Researching and writing about new vehicle releases and tech features for a national automotive publication
ASSUMPTION: These sample projects demonstrate the range of content creation and research tasks required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the content marketing department?
- How does Strong Automotive support the professional development of its employees?
- What are the most challenging aspects of working on automotive content marketing campaigns?
- How does Strong Automotive measure the success of its content marketing efforts?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing experience, SEO skills, and Spanish fluency
- Prepare a portfolio of your best writing samples, showcasing your range and versatility
- Research Strong Automotive's clients and content style to prepare for the writing test or assignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
