📌 Core Information
🔹 Job Title: Digital Copywriter Specialist
🔹 Company: Barceló Hotel Group
🔹 Location: Gremi Fusters, Mallorca, España
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing digital content for web and other channels
- Collaborating with various teams to ensure content coherence and timeliness
- Leading initiatives to improve content quality and brand alignment
- Working autonomously to identify and resolve project blockers
ASSUMPTION: This role requires strong multitasking skills and the ability to work well under pressure in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Write and optimize web content (hotel descriptions, destinations, landing pages, etc.) and other channels (social media, email marketing, display, video)
✅ Resolve content modification, correction, and revision requests
✅ Collaborate with translation and editing teams to ensure content coherence and punctuality
✅ Propose content improvement strategies and conduct internal content audits
✅ Lead cross-functional initiatives and create presentations or communications for stakeholders
✅ Demonstrate critical thinking and autonomy to identify and resolve project obstacles
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Degree in Advertising, PR, Journalism, or Audiovisual Communication
Experience: At least 2 years of experience in digital content creation
Required Skills:
- Excellent Spanish writing skills and English proficiency
- Advanced SEO knowledge
- Analytical skills and results-driven mindset
- Creativity, attention to detail, and aesthetic sensitivity
- Strong teamwork skills and ability to manage multiple projects simultaneously
Preferred Skills:
- Experience with CMS and basic HTML knowledge
- English and other language proficiency
- Understanding of UX principles and user-centered content creation
ASSUMPTION: Candidates with additional language skills and relevant certifications may have an advantage.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Exclusive discounts on hotels and travel
- Access to health insurance policy with special conditions
- Ongoing discounts with various companies related to leisure and free time
- Special offers with product and service companies
- Exclusive agreements with different training and business schools
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime or weekend work
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on hotel management and tourism
Company Size: 10,001+ employees, offering a large, diverse work environment with opportunities for growth and mobility
Founded: 1931, with a rich history and established reputation in the hospitality industry
Company Description:
- Family-owned company with a strong commitment to service and quality
- Operates under four brands: Royal Hideaway Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels
- Emphasizes sustainable tourism and positive impact on destinations through its Barceló ReGen strategy
Company Specialties:
- Hotel management and operations
- Tourism and travel services
- Sustainable tourism practices
Company Website: http://brclo.com/Linkedin
ASSUMPTION: The company's extensive experience and size provide a stable and secure work environment with opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: The role reports directly to the Content Manager or a similar position within the marketing or communications department
Work Arrangement: On-site, with occasional remote work possible for specific projects or tasks
Growth Opportunities:
- Advancement to senior or management roles within the content or marketing department
- Geographical mobility and the chance to work in different areas of the company
- Access to training programs and open training activities through the Barceló Campus e-learning platform
ASSUMPTION: The company's size and diverse offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Palma, Islas Baleares, Spain
Geographic Context:
- Mallorca is the largest island in the Balearic Islands archipelago, located in the Mediterranean Sea
- The island offers a mild climate, beautiful landscapes, and a rich cultural heritage
- Palma, the capital city, is a vibrant urban center with a mix of historic and modern attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional overtime or weekend work
ASSUMPTION: The office location offers a pleasant work environment with easy access to cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or a panel of interviewers
Key Assessment Areas:
- Writing and communication skills
- SEO knowledge and content optimization strategies
- Cultural fit and alignment with company values
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your digital content creation work, if available
- Prepare questions to ask the interviewer about the role, team, or company
ATS Keywords: Digital Copywriter, Content Creation, SEO, Multichannel Content, Brand Alignment, Team Collaboration, Project Management
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Collaboration and project management tools (e.g., Microsoft Office, Google Workspace, Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Commitment to service and quality
- Adaptability and innovation
- Responsibility and sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to changing market realities
Self-Assessment Questions:
- Do you share Barceló's commitment to service and quality?
- Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
- Do you have a proactive and innovative mindset, always looking for ways to improve?
ASSUMPTION: Candidates who align with Barceló's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Occasional overtime or weekend work to meet project deadlines
- Working with diverse teams and stakeholders with varying priorities and expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on multichannel content creation and optimization
- In the hospitality industry, digital content plays a crucial role in attracting and engaging guests, making this role particularly important for the company's success
- Career progression may involve moving into senior or management roles within the content or marketing department or exploring opportunities in other areas of the company
ASSUMPTION: Understanding the unique aspects of this role and its context within the hospitality industry can help applicants tailor their application and preparation accordingly.
📝 Sample Projects
- Developing and optimizing content for a new hotel launch campaign
- Creating and maintaining a consistent brand voice across multiple channels and languages
- Conducting a content audit and proposing improvements to enhance user experience and SEO performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Digital Copywriter Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most significant content challenges facing the company currently?
- How does this role collaborate with other departments, such as marketing, sales, or product development?
- What opportunities are there for professional growth and development within the content or marketing department?
- How does Barceló support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your digital content creation expertise and SEO knowledge
- Prepare examples of your digital content creation work, if available, to showcase your skills and accomplishments
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
