Digital Customer Marketing Coordinator

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📌 Core Information

🔹 Job Title: Digital Customer Marketing Coordinator

🔹 Company: Burberry Limited

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer-centric campaigns across digital touchpoints
• Collaborating with cross-functional teams
• Optimizing digital customer journeys
• Contributing to data-driven marketing strategies

ASSUMPTION: This role is designed to blend creative marketing skills with data-driven insights to enhance customer engagement across digital platforms.

📋 Key Responsibilities

✅ Support the planning, briefing, and execution of global and regional marketing campaigns

✅ Enhance customer journeys for seamless cross-channel experiences

✅ Liaise with regional teams for localized campaigns

✅ Assist in email marketing production and calendar strategy

✅ Collaborate with design and editorial teams to execute campaigns across digital channels

✅ Analyze campaign performance to derive insights

✅ Conduct competitor analysis and identify digital trends

ASSUMPTION: Responsibilities include a focus on both strategic planning and tactical execution of digital marketing activities.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 2 years in digital marketing or CRM-focused roles

Required Skills:

• Digital marketing and CRM platform expertise
• Data analysis and insight derivation
• Project management in fast-paced environments

Preferred Skills:

• Experience with luxury brand marketing
• Advanced proficiency in digital analytics tools

ASSUMPTION: Education may not be strictly specified, emphasizing practical experience in digital marketing roles.

💰 Compensation & Benefits

Salary Range: Not specified, likely competitive within the luxury retail industry

Benefits:

• Comprehensive health insurance
• Employee discounts on luxury goods
• Opportunities for professional development

Working Hours: 40 hours per week, standard work hours with potential flexibility

ASSUMPTION: Compensation aligns with industry standards for similar roles within luxury retail sectors.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry

Company Size: 10,001+ employees, indicative of a global presence with diverse career opportunities

Founded: 1856

Company Description:

• Renowned for innovation and luxury fashion
• Strong commitment to sustainability
• Inclusive and diverse workplace culture

Company Specialties:

• Luxury Fashion
• Digital Marketing
• Supply Chain Management

Company Website: http://burberrycareers.com

ASSUMPTION: The company's focus on sustainability and diversity reflects an evolving luxury brand adapting to modern values.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to the Digital Customer Marketing Manager

Work Arrangement: On-site with potential for cross-department collaboration

Growth Opportunities:

• Leadership roles in digital marketing
• Cross-functional project involvement
• Exposure to global marketing strategies

ASSUMPTION: The role offers substantial growth potential for individuals looking to advance in digital marketing within the luxury sector.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern facilities

Office Location(s): Horseferry House, Horseferry Road, London

Geographic Context:

• Central business district with easy access to public transport
• Surrounded by a vibrant community and cultural amenities
• Proximity to key industry partners and events

Work Schedule: Standard working hours with potential requirements for project-based flexibility

ASSUMPTION: The role is based in a well-connected urban environment conducive to networking and industry engagement.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening interview
• Technical interview with digital marketing team
• Final meeting with department head or senior management

Key Assessment Areas:

• Experience with digital marketing tools
• Ability to derive insights from data
• Cultural fit with the company’s ethics and values

Application Tips:

• Highlight previous digital marketing successes
• Demonstrate understanding of Burberry’s brand and ethos
• Prepare to discuss data-driven decision-making capabilities

ATS Keywords: Digital Marketing, CRM, Campaign Management, Data Analysis

ASSUMPTION: The application process is competitive, with focus on both technical skills and cultural alignment.

🛠️ Tools & Technologies

• Google Analytics
• CRM platforms like Salesforce
• Email marketing tools such as Mailchimp

ASSUMPTION: Familiarity with industry-standard digital marketing tools is essential for effective role performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation in fashion and marketing
• Commitment to sustainability and community
• Encouragement of diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and iterative
• Focus on precision and attention to detail

Self-Assessment Questions:

• Am I passionate about luxury fashion and marketing?
• Can I adapt to a fast-paced and dynamic workplace?
• Do I thrive in a collaborative team environment?

ASSUMPTION: Cultural fit involves alignment with Burberry's emphasis on innovation, tradition, and ethical principles.

⚠️ Potential Challenges

• Adapting to changing digital marketing trends
• Balancing global and regional campaign requirements
• Ensuring consistency across diverse marketing channels
• Meeting tight deadlines in a high-pressure industry

ASSUMPTION: Challenges involve navigating the complexity of global marketing efforts and staying ahead in an evolving digital landscape.

📈 Similar Roles Comparison

• Comparable roles in competitive luxury brands
• Roles involving both strategy and hands-on execution
• Positions emphasizing customer engagement via digital platforms

ASSUMPTION: Competitors may offer similar roles but with varying levels of flexibility and brand ethos.

📝 Sample Projects

• Executing a global launch campaign for a new product line
• Developing localized digital marketing strategies
• Conducting market trends analysis and reporting

ASSUMPTION: Projects may vary in scope but consistently involve creativity coupled with analytical acumen.

❓ Key Questions to Ask During Interview

• How does this role contribute to Burberry’s digital marketing goals?
• What cross-functional teams will I be most closely working with?
• What are the primary success metrics for this position?
• How does Burberry ensure work-life balance in high-demand periods?
• Which recent project in digital marketing is Burberry most proud of?

ASSUMPTION: Asking these questions can provide insight into role expectations and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes key digital marketing skills and experiences
• Prepare a cover letter highlighting your passion for luxury fashion
• Be ready for initial contact from HR within two weeks of application
• Follow up with HR if you do not hear back within a reasonable time frame

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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