Digital/Desk Content Creator

📌 Core Information

🔹 Job Title: Digital/Desk Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: San Antonio, Texas

🔹 Job Type: Full time

🔹 Category: Broadcast Media

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Entry level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for digital and broadcast platforms
• Writing and editing stories for the station's website and app
• Overseeing the flow of news stories and information in the newsroom
• Crafting engaging social media posts and video content
• Collaborating with the digital lead and other content creators for multi-platform coverage

ASSUMPTION: This role requires a strong command of impactful writing and a creative eye for developing engaging content. The ideal candidate should be driven by accuracy and innovation, with the ability to juggle multiple tasks in a fast-paced environment.

📋 Key Responsibilities

✅ Craft engaging social media posts that connect with and build audience

✅ Assemble compelling video content for digital platforms

✅ Work with Digital Lead and other content creators to craft and implement multi-platform coverage of news/weather/sports

✅ Help implement new technologies and techniques to better reach audience where they are

✅ Seek out and share newsworthy content

✅ Reach out to primary sources to generate/confirm story information

✅ Assign and track news crews

✅ Identify and develop daily content

✅ Monitor and post to digital platforms

✅ Write and post content to station website and social media sites

✅ Compelling and accurate writing

✅ Listen to scanners and react to breaking news, make beat checks, monitor web sites and social media, react to developing news

✅ Develop and maintain contacts and sources to enterprise story ideas

✅ Listen for and respond to breaking news

✅ Assisting in the efficient operations of the assignment desk

ASSUMPTION: This role requires strong multitasking skills, attention to detail, and the ability to work well under pressure in a fast-paced newsroom environment.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field

Experience: 0-2 years of experience in journalism or a related field

Required Skills:

• Excellent writing and editing skills
• Strong social media and video content creation skills
• Ability to work well under pressure and meet deadlines
• Proficient in using newsroom software and digital platforms
• Strong news judgment and ethical decision-making

Preferred Skills:

• Experience with broadcast news production
• Fluency in Spanish
• Photography and videography skills

ASSUMPTION: While a degree in Journalism or Communications is preferred, candidates with equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level digital content creators in the San Antonio area)

Benefits:

• Great Benefits package
• Upward Mobility

Working Hours: Full-time, Monday-Friday, with on-call responsibilities for breaking news and other events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content creators in the San Antonio area. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Large company with extensive resources and opportunities for growth)

Founded: 1986 (Over 35 years of experience in the broadcast media industry)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• Sinclair also owns Tennis Channel, multicast networks Comet, CHARGE!, TBD., and The Nest, and the nation’s largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• AMP Media
• and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a large, well-established company with extensive resources and opportunities for growth. The company's diverse portfolio of media properties and platforms provides ample opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience (This role is an excellent entry point into the broadcast media industry)

Reporting Structure: This role reports directly to the Digital Lead and works closely with other content creators and newsroom staff

Work Arrangement: On-site, full-time position with on-call responsibilities for breaking news and other events

Growth Opportunities:

• Advancement to more senior roles within the newsroom or digital team
• Opportunities to cover major news events and special projects
• Potential to develop expertise in specific areas of interest, such as sports, weather, or investigative journalism

ASSUMPTION: This role offers excellent opportunities for career growth and development within a large, well-established media company.

🌍 Location & Work Environment

Office Type: On-site, newsroom-based position

Office Location(s): San Antonio, Texas

Geographic Context:

• San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States
• The city is known for its rich history, diverse culture, and vibrant arts scene
• San Antonio is home to several major industries, including healthcare, energy, and tourism

Work Schedule: Full-time, Monday-Friday, with on-call responsibilities for breaking news and other events

ASSUMPTION: San Antonio offers a dynamic and engaging work environment, with a diverse range of cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen interview
• In-person interview with newsroom staff and digital team members
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• Digital content creation and social media expertise
• News judgment and ethical decision-making
• Ability to work well under pressure and meet deadlines

• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or samples of your work, if available
• Be prepared to discuss your news judgment and ethical decision-making processes during the interview
• Research Sinclair Broadcast Group and the San Antonio market to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital Content Creation, Writing, Editing, Social Media, Video Content, News Coverage, Story Development, Audience Engagement, Breaking News, Research, Communication, Team Collaboration, Technology Implementation, Metrics-Based Storytelling, Source Development, Assignment Desk Operations

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Newsroom software (e.g., iNews, ENPS)
• Digital platforms (e.g., WordPress, social media management tools)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

• Broadcast news production equipment

ASSUMPTION: Familiarity with industry-standard newsroom software and digital platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Enriching Local Lives
• Track the Truth
• Provide Context and Perspective
• Serve Our Communities
• Value Our Viewers and Our Journalists

Work Style:

• Fast-paced, dynamic newsroom environment
• Collaborative and team-oriented culture
• Strong emphasis on accuracy, innovation, and ethical decision-making
• Opportunities for growth and professional development

Self-Assessment Questions:

• How do your personal values align with Sinclair Broadcast Group's company values?
• Are you comfortable working in a fast-paced, dynamic newsroom environment?
• How do you approach breaking news situations and ensure accurate and ethical reporting?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Sinclair Broadcast Group's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working under tight deadlines and pressure in a fast-paced newsroom environment
• Managing multiple tasks and priorities simultaneously
• Adapting to changes in the news cycle and breaking news events
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to self-care and work-life balance.

📈 Similar Roles Comparison

• This role is similar to entry-level digital content creator or desk assistant positions in broadcast media
• However, Sinclair Broadcast Group's large size and extensive resources provide more opportunities for career growth and development than smaller media organizations
• This role may require more on-call responsibilities and working hours than roles in smaller markets or organizations

ASSUMPTION: While this role shares similarities with other entry-level digital content creator positions, its unique context within a large, well-established media company offers distinct advantages and opportunities for career growth and development.

📝 Sample Projects

• Developing a social media campaign to promote a local news story or event
• Creating a video package to accompany a breaking news story or weather update
• Writing and editing a series of news stories for the station's website and app, covering a range of topics and beats

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall structure of the newsroom and digital team?
• What opportunities are there for growth and professional development within the company?
• How does Sinclair Broadcast Group support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest and commitment to the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or samples of your work, if available
• Research Sinclair Broadcast Group and the San Antonio market to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.