📌 Core Information
🔹 Job Title: Digital & Ecommerce Marketing Manager
🔹 Company: Greenworks
🔹 Location: Mooresville, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital strategies to drive revenue growth
- Optimizing campaigns and managing budgets across various channels
- Leveraging marketing technology and analytics to inform decision-making
- Collaborating with cross-functional teams to ensure timely and relevant messaging
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record of driving results through data-driven campaigns.
📋 Key Responsibilities
✅ Developing and leading cross-channel digital marketing strategies to align with business goals
✅ Identifying new digital opportunities and campaign concepts to drive conversions across DTC and marketplace channels
✅ Planning, managing, and optimizing performance campaigns across various paid media platforms
✅ Building and refining audience targeting and segmentation strategies using both 1P and 3P data
✅ Continuously testing creative, messaging, bidding strategies, and landing pages to maximize ROAS and CAC efficiency
✅ Owning media budgets and ensuring proper pacing, bid management, and funnel-based attribution
✅ Overseeing and optimizing storefronts on Instagram, Facebook, and TikTok Shops
✅ Building a UGC program that sources, curates, and activates real customer content across email, paid, and organic channels
✅ Collaborating with influencers and creators to support product launches and seasonal campaigns
✅ Building automated and campaign-based CRM programs to drive customer engagement, upsell, and retention
✅ Using behavioral and transactional data to power segmentation and personalized journeys
✅ Monitoring KPIs like ROAS, LTV, CTR, and CPA, and reporting on trends and outcomes
✅ Recommending enhancements to MarTech tools to support scaling
✅ Playing a critical role in the transition to a fully in-house digital operation
ASSUMPTION: This role requires a high level of ownership and autonomy, with the ability to balance big-picture vision with hands-on execution in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 5-7+ years of digital marketing experience, including direct ownership of paid and lifecycle channels
Required Skills:
- Proven experience with GA4, campaign performance tracking, and optimization
- Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools
- Prior, hands-on experience using Salesforce Marketing Cloud (SFMC)
Preferred Skills:
- Background in UGC or influencer-driven campaigns
- Demonstrated success working with user-generated content (UGC) and/or managing influencer/creator campaigns
- Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through data-driven campaigns are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the consumer goods industry)
Benefits:
- Health, dental, and vision coverage
- Assistance with fertility treatment and adoption
- 401k company match plan
- Paid sick, personal, and vacation time
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on battery-powered outdoor power tools and lifestyle products
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2009, with over a decade of experience in the industry and a strong reputation for innovation and quality
Company Description:
- Greenworks is a global manufacturer of residential and commercial products, including outdoor power equipment, power tools, and lifestyle products
- The company is a leader in battery technology, with a focus on improving the quality of work and life through sustainable and powerful products
- Greenworks offers a wide range of products, including cordless and corded outdoor power equipment, as well as power tools and accessories
Company Specialties:
- Cordless Outdoor Power Equipment
- Electric Outdoor Power Equipment
- Brushless Motors
- Complete Outdoor Power Equipment Systems
- Lithium-Ion Battery Technology
- Battery Power
- Life. Powered. By Greenworks
- Best in Battery
- Greenworks
- Greenworks Tools
- and Greenworks Commercial
Company Website: https://greenworkstools.com
ASSUMPTION: Greenworks is a well-established company in the consumer goods industry, with a strong focus on innovation and sustainability. This role offers the opportunity to work for a company that is at the forefront of battery-powered technology and has a significant impact on the market.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibility as the company continues to expand
Reporting Structure: This role reports directly to the Director of Marketing and works closely with cross-functional teams, including product, content, and sales
Work Arrangement: On-site, with the opportunity for occasional remote work as needed
Growth Opportunities:
- As a mid-sized company, Greenworks offers opportunities for growth and advancement within the marketing department and the organization as a whole
- The company's focus on innovation and expansion means that there are likely to be new roles and opportunities emerging as the company grows
- The marketing department is a critical function for the company's success, and there are opportunities for high-impact work and career growth
ASSUMPTION: This role offers a unique opportunity to work for a company that is at the forefront of battery-powered technology and has a significant impact on the market. The role also offers the chance to work in a dynamic and growing marketing department, with opportunities for growth and advancement.
🌍 Location & Work Environment
Office Type: Greenworks has a modern and collaborative office environment, with a focus on open communication and teamwork
Office Location(s): Mooresville, North Carolina, United States
Geographic Context:
- Mooresville is a town located in Iredell County, North Carolina, with a population of approximately 37,000 people
- The town is known for its rich history and vibrant community, with a variety of cultural and recreational opportunities
- Mooresville is located about 25 miles north of Charlotte, North Carolina, and is easily accessible by major highways
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: Greenworks offers a modern and collaborative work environment, with a focus on open communication and teamwork. The company's location in Mooresville, North Carolina, provides a unique blend of small-town charm and big-city access, with easy access to cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss the role and qualifications
- In-depth interview with the hiring manager and/or other members of the marketing team to discuss the role and cultural fit
- Final interview with the Director of Marketing to discuss the role and make a hiring decision
Key Assessment Areas:
- Digital marketing strategy and execution
- Campaign optimization and performance tracking
- Budget management and pacing
- Collaboration and communication skills
- Cultural fit and alignment with Greenworks' values
Application Tips:
- Highlight your experience with digital marketing strategy and execution, with a focus on driving results through data-driven campaigns
- Include specific examples of your experience with campaign optimization, performance tracking, and budget management
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
ATS Keywords: Digital Marketing, Ecommerce, Paid Media, Affiliate Marketing, CRM, Social Commerce, Analytics, MarTech, Leadership, Problem Solving, Communication, Strategic Thinking, Campaign Management, Audience Targeting, User-Generated Content, Influencer Marketing
ASSUMPTION: Greenworks uses an Applicant Tracking System (ATS) to manage job applications, and applicants are encouraged to include relevant keywords in their resume and cover letter to improve their chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Analytics 4
- Looker
- Campaign dashboards
- Salesforce Marketing Cloud (SFMC)
- Klaviyo
- Attentive
- Affiliate tools
- Paid media platforms (Google Search, Shopping, Display, Meta, TikTok, Pinterest, Microsoft, LinkedIn, etc.)
ASSUMPTION: This role requires experience with various marketing tools and platforms, including Google Analytics 4, campaign performance tracking, and optimization. Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools is also required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Greenworks is committed to pushing the boundaries of battery technology and improving the quality of work and life through sustainable and powerful products
- Sustainability: Greenworks is dedicated to reducing its environmental impact and promoting sustainable practices in all aspects of its business
- Quality: Greenworks is committed to delivering high-quality products that meet the needs of its customers and exceed their expectations
- Collaboration: Greenworks values open communication and teamwork, with a focus on working together to achieve common goals
Work Style:
- Greenworks has a modern and collaborative work environment, with a focus on open communication and teamwork
- The company values autonomy and ownership, with a focus on empowering employees to take initiative and drive results
- Greenworks has a fast-paced and dynamic work environment, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven digital marketing campaigns?
- Are you comfortable working in a fast-paced and dynamic environment, with shifting priorities and high ownership?
- Do you thrive in a collaborative work environment, with a focus on open communication and teamwork?
- Are you passionate about sustainability and committed to reducing your environmental impact?
ASSUMPTION: Greenworks is looking for candidates who are a strong cultural fit with the company's values and work style. The company values innovation, sustainability, quality, collaboration, and autonomy, and is looking for candidates who are passionate about these areas and committed to driving results through data-driven digital marketing campaigns.
⚠️ Potential Challenges
- The role requires a high level of ownership and autonomy, with the ability to balance big-picture vision with hands-on execution in a fast-paced environment
- The role requires a strong background in digital marketing and a proven track record of driving results through data-driven campaigns
- The role requires experience with various marketing tools and platforms, including Google Analytics 4, campaign performance tracking, and optimization
- The role requires a strong commitment to sustainability and a passion for reducing the environmental impact of the company's products and operations
ASSUMPTION: This role offers a unique opportunity to work for a company that is at the forefront of battery-powered technology and has a significant impact on the market. However, the role also presents challenges in terms of the high level of ownership and autonomy required, as well as the need for a strong background in digital marketing and experience with various marketing tools and platforms.
📈 Similar Roles Comparison
- This role is similar to other digital marketing manager roles in the consumer goods industry, with a focus on driving revenue growth through data-driven digital marketing campaigns
- However, this role is unique in its focus on battery-powered outdoor power tools and lifestyle products, as well as the company's commitment to sustainability and innovation
- This role offers the opportunity to work for a mid-sized company with a strong reputation in the industry, with opportunities for growth and advancement within the marketing department and the organization as a whole
ASSUMPTION: This role is similar to other digital marketing manager roles in the consumer goods industry, but unique in its focus on battery-powered outdoor power tools and lifestyle products, as well as the company's commitment to sustainability and innovation. The role offers the opportunity to work for a mid-sized company with a strong reputation in the industry, with opportunities for growth and advancement within the marketing department and the organization as a whole.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new line of battery-powered outdoor power tools, including targeted advertising, influencer partnerships, and UGC integration
- Optimizing a paid media campaign to improve ROAS and CAC efficiency, including A/B testing of creative, messaging, bidding strategies, and landing pages
- Building and refining audience targeting and segmentation strategies using both 1P and 3P data, including the development of custom audiences and lookalike audiences
ASSUMPTION: These sample projects are intended to illustrate the types of projects that a digital marketing manager at Greenworks might work on, but are not exhaustive. The role may involve other projects and responsibilities as needed.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the organization?
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does Greenworks support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Greenworks measure the success of its digital marketing campaigns, and what are the key KPIs for this role?
ASSUMPTION: These key questions are intended to help applicants better understand the role, the marketing department, and the company as a whole. They are not exhaustive, and applicants are encouraged to ask additional questions as needed.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://greenworkstools.com/careers
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Research Greenworks and the consumer goods industry to demonstrate your knowledge and enthusiasm for the role and the company
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
