📌 Core Information
🔹 Job Title: Digital Experience Lead, VP - Marketing
🔹 Company: Blackstone
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital product management for Blackstone's web and MarTech ecosystem
- Collaborating with stakeholders to gather and document business requirements
- Managing workflow meetings and stakeholder feedback processes
- Guiding UX designers and content teams to maintain high-quality user experience
- Developing measurement strategies to evaluate digital product effectiveness
ASSUMPTION: This role requires a high level of cross-functional collaboration and stakeholder management, with a focus on driving digital innovation and enhancing user experience.
📋 Key Responsibilities
✅ Lead collaboration with business stakeholders to gather and document business requirements for new digital products, features, and MarTech
✅ Support scoping of new feature requests and provide stakeholders with requisite information for greenlighting new work and prioritizing the development pipeline
✅ Manage workflow meetings for cross-functional digital projects
✅ Communicate business requirements to the Design Studio, Content, and Technology & Innovations (BXTI) teams, ensuring comprehensive intake and cross-functional alignment
✅ Provide guidance to UX designers to align web wireframes and content architecture with business requirements and digital best practices
✅ Partner with content teams across the firm on content strategy and presentation across websites, maintaining a high-quality user experience and timeliness of content
✅ Set up web content on internal staging environment to facilitate stakeholder engagement
✅ Manage stakeholder feedback and review processes, including user acceptance testing, for new digital products and enhancements
✅ Develop and execute measurement strategy to gauge effectiveness of digital products; align with Analytics team to ensure appropriate tracking
✅ Lead retrospectives for digital product and MarTech launches, distill and disseminate learnings, and guide process improvements
✅ Communicate progress on digital products and learnings to senior stakeholders
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on project management to drive digital innovation and enhance user experience.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 5+ years in digital product management or project management roles
Required Skills:
- Strong communication skills and ability to build cross-functional alignment
- Experience presenting and explaining digital concepts to senior executives
- Experience working with product and UX teams; exposure to agile development processes
- Experience working with content teams on web activation
- Awareness of SEO/GEO and accessibility best practices
- Expertise with web performance metrics; experience with Google Analytics, Google Search Console, and Tableau
- Experience with WordPress and Figma is an advantage
- Ability to work well in a fast-paced environment while keeping projects on track
- Strong attention to detail
Preferred Skills:
- Financial industry experience
ASSUMPTION: This role requires a strong blend of technical, communication, and project management skills, with a focus on driving digital innovation and enhancing user experience.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD per year
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically 9:00 AM - 5:30 PM ET, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Blackstone is the world's largest alternative asset manager, focusing on real estate, private equity, infrastructure, life sciences, growth equity, credit, real assets, secondaries, and hedge funds
Company Size: 1,001-5,000 employees
Founded: 1985
Company Description:
- Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which it invests
- Emphasizes cross-functional collaboration and innovation to drive success
- Offers a competitive benefits package and opportunities for professional growth
Company Specialties:
- Alternative investments
- Private equity
- Real estate
- Infrastructure
- Life sciences
- Growth equity
- Credit
- Real assets
- Secondaries
- Hedge funds
Company Website: www.blackstone.com
ASSUMPTION: Blackstone's size and diverse range of investment strategies provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Vice President (VP) level, indicating significant experience and responsibility
Reporting Structure: This role reports directly to the Head of Digital Strategy & Insights and collaborates with various stakeholders across the firm
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope and influence as the digital ecosystem evolves
- Opportunities to work on high-impact projects and drive digital innovation
- Possibility to transition into other roles within Blackstone as the firm grows and changes
ASSUMPTION: This role offers significant growth potential, both within the digital strategy and insights team and across Blackstone's diverse investment strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 345 Park Ave, New York, NY 10154, US
Geographic Context:
- New York City is a major global financial hub, offering ample networking opportunities and access to industry events
- The office is located in Midtown Manhattan, close to public transportation and numerous amenities
- The city's vibrant culture and diverse neighborhoods provide ample opportunities for leisure and entertainment
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM ET, with flexibility for remote work
ASSUMPTION: Blackstone's New York City office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to build cross-functional alignment
- Experience with digital product management and project management
- Understanding of SEO/GEO and accessibility best practices
- Expertise with web performance metrics and relevant tools
- Cultural fit with Blackstone's collaborative and innovative work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Blackstone's investment strategies and digital ecosystem
- Prepare examples of your past digital product management or project management successes
ATS Keywords: Digital Product Management, Project Management, Stakeholder Communication, SEO, Web Performance Metrics, Google Analytics, Google Search Console, Tableau, WordPress, Figma
ASSUMPTION: Blackstone's interview process focuses on assessing candidates' technical skills, communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- WordPress
- Figma
- Google Analytics
- Google Search Console
- Tableau
- Agile development tools (e.g., Jira, Asana)
ASSUMPTION: This role requires proficiency with various digital product management and project management tools, as well as an understanding of Blackstone's MarTech stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Excellence
- Client Focus
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- How do you approach building cross-functional alignment and driving consensus among stakeholders?
- Can you provide an example of a successful digital product launch you've managed, and how you handled any challenges that arose?
- How do you stay up-to-date with industry trends and best practices in digital product management?
ASSUMPTION: Blackstone values candidates who demonstrate strong communication skills, a collaborative work style, and a commitment to driving innovation and excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying priorities and expectations
- Keeping up with the fast-paced evolution of digital trends and technologies
- Balancing strategic planning with hands-on project management
- Navigating a large, complex organization with diverse investment strategies
ASSUMPTION: This role presents unique challenges, but also offers significant opportunities for growth and impact within Blackstone's digital ecosystem.
📈 Similar Roles Comparison
- Compared to similar roles in other financial services firms, this position offers a broader scope of responsibilities and the opportunity to work on high-impact digital projects
- Blackstone's size and diverse investment strategies provide ample opportunities for career growth and development
- This role may have a more strategic focus than similar roles in smaller organizations, with a greater emphasis on driving digital innovation
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on project management, with significant opportunities for growth and impact within Blackstone's digital ecosystem.
📝 Sample Projects
- Leading the redesign and relaunch of Blackstone's public website, with a focus on enhancing user experience and driving engagement
- Managing the development and launch of a new digital product or feature, such as an investor portal or client relationship management tool
- Collaborating with content teams to create and implement a comprehensive content strategy for Blackstone's digital properties, ensuring consistency and relevance across platforms
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, with a focus on driving digital innovation and enhancing user experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Blackstone's digital ecosystem, and what are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within Blackstone, such as Technology & Innovations (BXTI) and the various investment strategies?
- What are the most significant challenges facing Blackstone's digital ecosystem, and how can this role help address them?
- How does Blackstone support the professional development and growth of its employees, particularly in digital roles?
- What is the work-life balance like for this role, and how does Blackstone support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, Blackstone's digital ecosystem, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Blackstone Careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past digital product management or project management successes
- Follow up with the Blackstone HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
