📌 Core Information
🔹 Job Title: Digital Expert Marketing Manager (m/w/d)
🔹 Company: Haleon
🔹 Location: Munich, Germany
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving PTA brand recommendations for Haleon OTC products via the PTA Program
- Growing engagement of all PTA digital activations on the Haleon Health Partner platform
- Cross-functional collaboration with expert/brand marketing teams, ComEx, and sales teams
- Managing budget spendings of the PTA program
- Working in a dynamic, international environment with a flexible, hybrid work model
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple stakeholders. It offers the opportunity to make a significant impact on the growth and success of Haleon's OTC brands in the German market.
📋 Key Responsibilities
✅ Develop and implement PTA content strategies to drive engagement on the Haleon Health Partner platform, focusing on interactive and target-oriented learning formats, planning and executing digital media campaigns, and communicating digital PTA campaigns across relevant HCP channels
✅ Monitor and analyze PTA engagement program metrics and market/competition PTA trends to implement new engagement strategies
✅ Own the PTA operational calendar and engagement strategy, driving strong customer engagement and in-store support
✅ Manage budget spendings of the PTA program
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 5 or more years of experience in brand or expert marketing, preferably in Consumer Products or OTC marketing
Required Skills:
- Proven experience in digital and performance marketing and implementation of marketing strategies
- Experience developing and implementing digital campaigns, ideally within the target group of HCPs/PTAs
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience leading multiple internal and external cross-functional stakeholders
- First leadership skills & independence in driving projects towards agreed results
- Innovative, test & learn approach
- Excellent communication and collaboration skills
- Fluency in German and English language
Preferred Skills:
- Experience working with PTA or similar healthcare professional target groups
- Knowledge of the German healthcare market and relevant regulations
ASSUMPTION: Candidates with experience in the OTC or pharmaceutical industry and a strong understanding of the German healthcare market will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Join a dynamic team in an inspiring international environment with an engaging "Du-Kultur" and a central location
- Enjoy the flexibility of remote work with a hybrid model (3 days on-site per week) and the option to work up to 10 days per year from abroad
- Competitive salary aligned with the collective agreement, plus a performance-based bonus
- At least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan
- Comprehensive health benefits, including vaccinations, regular access to Haleon products, and sports-related perks
- Attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options
- Extensive training opportunities, covering leadership, business skills, technical competencies, and even a "Mini-MBA" program at no cost
- Mobility made easy and sustainable with a travel allowance, free underground parking in Munich, and a "Lease-a-bike" program
ASSUMPTION: Haleon offers a comprehensive benefits package that prioritizes work-life balance, employee well-being, and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: 10,001+ employees (Global), with a significant presence in Germany
Founded: 2022 (as Haleon; previously a part of GlaxoSmithKline)
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join us
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
- Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being creates a dynamic and innovative work environment, with a strong emphasis on employee engagement and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the Head of PTA Marketing or a similar senior-level position within the Haleon marketing organization
Work Arrangement: Hybrid (3 days on-site per week, with remote flexibility)
Growth Opportunities:
- Proven track record of career progression within Haleon and the broader consumer health industry
- Potential to take on additional responsibilities and lead cross-functional projects as the role evolves
- Access to extensive training and development opportunities, both within Haleon and through external partnerships
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Haleon's OTC brands and the broader consumer health market.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Munich, with a hybrid work model (3 days on-site per week)
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria, with a population of over 1.5 million people
- The city is known for its vibrant culture, rich history, and strong economy, with a significant presence in the consumer goods and consumer health industries
- Munich is home to numerous multinational corporations and offers ample opportunities for professional growth and development
Work Schedule: Monday to Friday, with flexible working hours and the option to work remotely for up to 2 days per week
ASSUMPTION: Munich's dynamic and international business environment, coupled with Haleon's flexible work arrangements, creates an ideal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, both written and verbal
- Leadership skills and the ability to drive projects to successful completion
- Cultural fit and alignment with Haleon's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Demonstrate your understanding of the German healthcare market and Haleon's OTC brands
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Digital Marketing, Performance Marketing, Brand Marketing, PTA, OTC, Healthcare, Consumer Goods, Consumer Health, Germany, Munich, Hybrid Work, Cross-Functional Collaboration, Project Management, Data Analysis, Strategic Thinking
ASSUMPTION: Haleon's application process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Haleon provides its employees with access to industry-standard tools and technologies to support their work and drive success.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Inclusive: We embrace diversity and create an inclusive environment where everyone can thrive
- Curious: We are curious to understand and create unmatched understanding of each other
- Collaborative: We work together to achieve more
- Agile: We are agile in our approach to work and embrace change
Work Style:
- Dynamic and international work environment
- Flexible and hybrid work model (3 days on-site per week)
- Strong focus on employee engagement, development, and well-being
- Open and direct communication, or "Du-Kultur"
- Collaborative and supportive team culture
Self-Assessment Questions:
- How do you align with Haleon's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, with a balance between on-site collaboration and remote flexibility?
- How do you approach project management and driving projects to successful completion, particularly in a cross-functional setting?
ASSUMPTION: Haleon's company culture prioritizes employee engagement, development, and well-being, with a strong emphasis on collaboration, agility, and an inclusive work environment.
⚠️ Potential Challenges
- Managing multiple internal and external stakeholders, balancing their priorities, and driving projects to successful completion
- Working in a dynamic and fast-paced consumer health industry, with a constant need to adapt to market trends and regulatory changes
- Balancing the demands of a hybrid work environment, with a need to maintain strong communication and collaboration skills both on-site and remotely
- Managing a budget and ensuring the efficient use of resources within the PTA program
- Keeping up-to-date with industry trends and best practices in digital marketing, performance marketing, and brand marketing
ASSUMPTION: Haleon offers comprehensive support and resources to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- This role is unique in its focus on driving PTA brand recommendations and engagement for Haleon's OTC brands in the German market
- While similar roles may exist in other consumer health or pharmaceutical companies, this role offers a unique opportunity to work with a dynamic and innovative organization, with a strong focus on consumer health and well-being
- Career progression in this role may lead to opportunities in brand management, marketing strategy, or even general management within Haleon or the broader consumer health industry
ASSUMPTION: This role offers a unique combination of strategic, analytical, and leadership skills, with a strong focus on driving consumer health and well-being.
📝 Sample Projects
- Developing and implementing a targeted digital campaign to increase PTA engagement with a specific Haleon OTC brand, resulting in a 20% increase in brand recommendations within the first three months
- Conducting a comprehensive market analysis of PTA trends and competitor activities, and using the insights to inform the development of a new PTA engagement strategy, leading to a 15% increase in overall PTA engagement within six months
- Collaborating with cross-functional teams to launch a new Haleon OTC product, including the development of a targeted PTA communication strategy, resulting in a successful product launch and strong initial sales performance
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required to succeed in this role, with a strong focus on driving PTA engagement and brand recommendations for Haleon's OTC brands.
❓ Key Questions to Ask During Interview
- How does this role fit into Haleon's broader marketing strategy, and how will my work contribute to the company's overall success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Haleon support the professional development and growth of its employees, particularly in this role?
- What are the key challenges facing the PTA marketing team, and how can this role help address them?
- How does Haleon's hybrid work model support employee engagement and productivity, particularly in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of Haleon's business, and your commitment to driving success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Research Haleon's company culture, values, and business strategy to demonstrate your understanding and enthusiasm for the role
- Follow up with Haleon's hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
