Digital General Marketing Director

📌 Core Information

🔹 Job Title: Digital General Marketing Director

🔹 Company: Resideo

🔹 Location: Golden Valley, Minnesota, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and tactical digital marketing to drive customer demand and product sales
• Design and implementation of digital marketing approaches across various platforms
• Collaboration with subject matter experts in digital marketing strategy
• Optimization of website keywords and text for high search engine rankings
• Development and publication of engaging web content on company websites

ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution to drive digital marketing success in a B2B and B2C environment.

📋 Key Responsibilities

✅ Develop and execute a scalable digital marketing strategy aligned to business objectives, focusing on lead generation, brand visibility, and customer engagement

✅ Lead execution across email marketing, search (SEM/SEO), and paid social media, ensuring effectiveness and alignment with integrated campaigns

✅ Partner with external digital agencies to execute high-impact campaigns and bring best practices to the organization

✅ Leverage analytics including A/B testing to drive continuous improvement and return on investment

✅ Establish KPIs and dashboards to track digital impact

✅ Help define processes, tools, and governance models that support the long-term growth of digital marketing capabilities

✅ Collaborate with sales, product development, marketing, and IT teams to ensure digital initiatives support broader go-to-market and customer experience strategies

✅ Stay current on trends and technologies, identifying new opportunities to elevate digital engagement in a B2B industrial/distribution environment

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record in driving measurable growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in digital marketing, with a strong track record in email, SEM, and SEO

Required Skills:

• Proven success building a digital marketing function for a manufacturer, ideally in a B2B to B2C multi-step distribution model
• Experience launching multiple new products and services every year
• Proficiency in platforms such as Google Ads, Google Analytics, Adobe Experience Manager, Salesforce, or equivalent
• Strong analytical, communication, and cross-functional collaboration skills

Preferred Skills:

• Some experience in marketing and/or analytical discipline
• Excellent interpersonal, organization, and communication skills
• Robust experience with marketing programs, tools, and systems
• Excellent business writing, editing, and presentation skills
• Prior experience working with customers and contracts
• Passion for and prior experience in the smart home product space
• Experience working in a highly matrix environment

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in driving growth are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Digital Marketing role with 10+ years of experience in the Consumer Electronics industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Resideo products

Working Hours: Full-time position with standard business hours (Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Resideo operates in the Consumer Electronics industry, focusing on creating technology and smart solutions for the home, including smoke detectors, smart thermostats, and other connected devices.

Company Size: Resideo is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Resideo was founded in 2018, following the spin-off from Honeywell International, and has since established itself as a leading provider of home comfort and security products.

Company Description:

• Resideo helps protect what matters most by creating technology and smart solutions that integrate seamlessly into your life
• The company's family of brands includes First Alert®’s smoke detectors, Honeywell Home’s smart thermostats, and ADI Global Distribution
• Resideo is committed to quality, innovation, and customer satisfaction, backed by a legacy of over 100 years in the industry

Company Specialties:

• Home safety and security products
• Smart home devices and connected solutions
• Distribution of security and life safety products

Company Website: https://www.resideo.com/

ASSUMPTION: Resideo's focus on innovation and customer satisfaction creates an environment that values continuous improvement and adaptation.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in digital marketing.

Reporting Structure: The Director of Digital Marketing and Demand Generation will report directly to the Vice President of Marketing and work closely with various internal and external teams.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Potential to expand the digital marketing team and take on additional responsibilities
• Opportunities to work on high-impact campaigns and drive significant business growth
• Chance to collaborate with various teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Resideo's Golden Valley office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1000 Leadership Drive, Golden Valley, Minnesota 55427

Geographic Context:

• Golden Valley is a suburb of Minneapolis, offering a mix of urban and suburban living with easy access to amenities and attractions
• The Twin Cities region is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• Minnesota is home to a diverse and growing tech industry, providing ample opportunities for professional development and networking

Work Schedule: Standard business hours with some flexibility for remote work as needed

ASSUMPTION: The Golden Valley office provides a supportive and engaging work environment that encourages collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Presentation or case study to demonstrate problem-solving skills and strategic thinking
• Final interview with senior leadership to discuss career growth and long-term fit

Key Assessment Areas:

• Digital marketing strategy and execution
• Leadership and team management skills
• Analytical and problem-solving abilities
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare for interviews by researching Resideo's products, competitors, and industry trends
• Be ready to discuss your approach to digital marketing strategy and execution, as well as your experience with relevant tools and platforms

ATS Keywords: Digital Marketing, Email Marketing, SEM, SEO, Social Media, Analytics, A/B Testing, Lead Generation, Brand Visibility, Customer Engagement, Market Research, Team Leadership, Communication, Collaboration, Project Management, Smart Home Products

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Adobe Experience Manager
• Salesforce
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate a customer-centric approach in your digital marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in the market or industry trends?
• How do you foster a collaborative work environment and encourage team members to grow and develop their skills?

ASSUMPTION: Candidates who align with Resideo's company values and work style are more likely to succeed in this role and contribute to the organization's long-term success.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Collaborating effectively with various internal and external teams to drive integrated campaigns
• Balancing strategic thinking and hands-on execution in a dynamic work environment

ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to adapt and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for both B2B and B2C products within the same organization
• Compared to other digital marketing roles, this position requires a strong blend of strategic thinking and tactical execution
• Career path for this role may include progression to a Vice President or Chief Marketing Officer position, depending on the organization's structure and growth

ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and how it may differ from other digital marketing positions they have held.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to launch a new smart home product line
• Optimizing website keywords and text to improve search engine rankings and drive organic traffic
• Creating and implementing a targeted email marketing campaign to re-engage lapsed customers

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Director of Digital Marketing and Demand Generation may be responsible for, but the specific projects will vary depending on the organization's priorities and goals.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Resideo, and how will my work contribute to the organization's overall success?
• Can you describe the team structure and dynamics, and how this role will collaborate with other teams within the organization?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does Resideo support the professional development and growth of its employees, particularly in the digital marketing field?
• What is the expected timeline for onboarding and ramping up to full productivity in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on email, SEM, and SEO
• Prepare for interviews by researching Resideo's products, competitors, and industry trends, and be ready to discuss your approach to digital marketing strategy and execution
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.