📌 Core Information
🔹 Job Title: Digital Growth Manager
🔹 Company: Consensus
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving online brand growth and website conversions
- Managing creative messaging and web development projects
- Leading conversion rate optimization (CRO) efforts
- Spearheading SEO and LLM content strategies
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Develop and execute a comprehensive CRO strategy based on data analysis, user behavior insights, and industry best practices
✅ Plan and prioritize A/B tests and multivariate tests across key website pages and user flows
✅ Develop and implement a holistic SEO strategy to improve organic visibility, traffic, and rankings
✅ Conduct keyword research and technical audits on an ongoing basis
✅ Collaborate with the team on content planning and optimization strategies
✅ Work with the team to optimize content for LLM surfacing and develop LLM content guidelines and best practices
✅ Implement web messaging that is bold and compels action, with a bias for constant improvement
✅ Manage agency relationship for website development projects and prioritize all projects to ensure impact
✅ Conduct QA and testing to ensure website functionality and performance
✅ Establish clear KPIs and develop dashboards to monitor the performance of the website overall, CRO, SEO, and LLM initiatives
✅ Analyze all search, traffic, and conversion data to identify trends and opportunities
✅ Track the impact of all initiatives and regularly communicate the progress
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, organizational, and time-management skills to juggle multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in digital marketing, growth marketing, or a related field
Required Skills:
- Proven track record of successfully managing website development projects with external agencies
- Demonstrable experience in planning, executing, and analyzing A/B and multivariate tests for CRO
- Strong understanding of SEO principles, best practices, and current trends
- Experience with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs)
- Familiarity with data analysis and reporting tools (e.g., Google Analytics and Data Studio)
- Strong understanding of how Large Language Models (LLMs) process and surface information, and experience or a keen interest in optimizing content for LLM discoverability
- Excellent project management, organizational, and time-management skills
- Strong analytical and problem-solving abilities
- Excellent communication, presentation, and interpersonal skills
- Ability to work independently and as part of a team
Preferred Skills:
- Familiarity with tools like VWO for A/B testing
- Experience with content management systems (CMS)
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and Google Tag Manager is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 per year
Benefits:
- Generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage
- Employer contributions to your HSA, and HSA/FSA programs to maximize tax savings
- 401(k) plan featuring company-matching contributions
- Paid parental leave
- Unlimited PTO and 12 company holidays
- Flexible work options, including Flex Fridays and a top-tier WFH setup
- Professional development program to expand skills and advance career
- Two paid volunteer days each year at a charity of your choice
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. Actual compensation may vary based on individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Product Experience Platforms that help go-to-market teams automate demos, reduce wasted demos, and cut demo wait times
Company Size: 51-200 employees, which means the company is large enough to offer diverse opportunities and resources, but small enough for employees to have a significant impact
Founded: 2013, with a history of growth and success in the enterprise software space
Company Description:
- Consensus is a Product Experience Platform that helps go-to-market teams automate demos, reduce wasted demos, and cut demo wait times
- Trusted by companies like Autodesk, Atlassian, Dell, Oracle, Salesforce, and SAP
- Ranked 1 in G2 Presales Software and recognized as a Great Place to Work in 2025
Company Specialties:
- Sales & Marketing Automation
- SaaS
- Product Demo Automation
- Buyer Enablement
- Scaling Presales
- Presales Software
- Sales Enablement
- Demo Automation
- and PLG (Product-Led Growth)
Company Website: http://www.goconsensus.com
ASSUMPTION: Consensus is a well-established company with a strong focus on innovation and customer success, making it an attractive place for growth-minded professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team and the company as a whole
Reporting Structure: This role reports directly to the VP of Marketing, with close collaboration with the SEO Manager, Content Manager, and other marketing team members
Work Arrangement: Remote OK, with a flexible, remote-friendly work environment that suits the lifestyle of modern professionals
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team or the company
- Opportunities to expand skills and knowledge through professional development programs
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to drive meaningful results and grow their career in a dynamic, fast-growing company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a top-tier WFH setup provided when you join
Office Location(s): Atlanta, Georgia (with the option to work remotely)
Geographic Context:
- Atlanta, Georgia is a major tech hub with a thriving startup scene and a diverse talent pool
- The remote-friendly work environment allows for greater flexibility and work-life balance
- The company's headquarters in Atlanta provides opportunities for in-person collaboration and networking
Work Schedule: Full-time (40 hours per week), with unlimited PTO and 12 company holidays to recharge and refresh
ASSUMPTION: The remote-friendly work environment and flexible work options make this role an attractive opportunity for professionals seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and other team members
- Background check and offer extension
Key Assessment Areas:
- CRO and SEO expertise
- Project management and organizational skills
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of CRO, SEO, and LLM optimization strategies in your application materials
- Prepare a portfolio or examples of your past work to demonstrate your skills and achievements
- Follow up with the hiring team after your interview to express your interest in the role and ask any remaining questions
ATS Keywords: Digital Marketing, Growth Marketing, CRO, SEO, A/B Testing, Large Language Models, Project Management, Marketing Strategy, Web Development, Conversion Optimization, SEO Strategy, LLM Optimization, Marketing Analytics, Data Analysis, Marketing Tools, Marketing Software, Marketing Automation
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- SEMrush
- Ahrefs
- VWO (or similar A/B testing tools)
- Content management systems (CMS)
- HTML, CSS, and JavaScript
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, with the opportunity to learn and expand skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach optimizing content for Large Language Models, and how have you demonstrated this skill in previous roles?
- How do you balance data-driven decision making with creative and innovative approaches to marketing challenges?
- How do you prioritize and manage multiple projects and stakeholders, and how have you demonstrated strong project management skills in previous roles?
ASSUMPTION: Consensus values a strong cultural fit with their core values and work style, making it essential for candidates to demonstrate alignment with these aspects during the interview process.
⚠️ Potential Challenges
- The role may require working with external agencies, which can present unique challenges in communication, project management, and ensuring project success
- The fast-paced nature of the company and the dynamic marketing landscape may require quick adaptation and continuous learning
- The role may involve managing multiple projects and stakeholders, which can be challenging and time-consuming
- The remote-friendly work environment may present unique challenges in maintaining work-life balance and staying connected with the team
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and making a significant impact on the company's success.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving online brand growth and website conversions, rather than traditional marketing or sales roles
- Industry-specific context: The enterprise software industry is competitive and fast-paced, with a strong focus on innovation and customer success
- Career path comparison: This role offers a unique opportunity to grow into a leadership role within the marketing team or the company as a whole
ASSUMPTION: This role offers a unique blend of marketing, project management, and analytical skills, with a strong focus on driving results and growth for the company.
📝 Sample Projects
- Developing and executing a comprehensive CRO strategy for the Consensus website, leading to a 20% increase in conversions within the first six months
- Optimizing content for LLM surfacing, resulting in a 30% increase in organic traffic from LLM sources within the first year
- Managing a website redesign project with an external agency, successfully launching the new site on time and within budget, with a 15% increase in user engagement
ASSUMPTION: These sample projects demonstrate the types of initiatives and achievements expected for this role, with a strong focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly within the marketing team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on CRO, SEO, and LLM optimization strategies
- Prepare a portfolio or examples of your past work to demonstrate your skills and achievements, with a focus on projects that showcase your ability to drive results and growth
- Follow up with the hiring team after your interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to present a case study or project plan that demonstrates your understanding of the role and your approach to driving online brand growth and website conversions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
