Digital Growth Marketing Manager (Edtech)

📌 Core Information

🔹 Job Title: Digital Growth Marketing Manager (Edtech)

🔹 Company: moozoom

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing digital marketing campaigns to drive user acquisition, engagement, and retention.
• Collaborating with cross-functional teams to create compelling content and optimize marketing strategies.
• Analyzing campaign performance and using data-driven insights to inform decision-making.
• Growing and managing social media channels to increase audience engagement and reach.
• Conducting market research to identify trends and opportunities within the EdTech sector.

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through data-informed strategies.

📋 Key Responsibilities

✅ Develop, implement, and manage email marketing and digital marketing Ads campaigns.

✅ Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.

✅ Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.

✅ Collaborate with product to build in-product features and workflows to improve user acquisition, activation, and retention.

✅ Manage and grow our social media channels, increasing audience engagement and reach.

✅ Collaborate with content to create engaging blog articles and other SEO-related initiatives.

✅ Conduct market research to identify trends and opportunities for growth within the EdTech sector.

✅ Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-5 years of experience in digital marketing, preferably in the EdTech sector.

Required Skills:

• Proficient in digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills, with a flair for creative content creation.
• Experience in managing social media campaigns and growing online communities.
• A passion for education and mental health, with a commitment to supporting K-12 initiatives.

Preferred Skills:

• Experience with marketing automation tools.
• Fluency in French (Canada's official language).

ASSUMPTION: Candidates with a strong background in digital marketing and a genuine interest in education and mental health are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for mid-level digital marketing roles in Canada)

Benefits:

• Monthly allocation for health benefits.

Working Hours: Flexible work hours, with a focus on results and productivity.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Primary and Secondary Education (EdTech)

Company Size: Small (11-50 employees)

Founded: 2020

Company Description:

• moozoom is a Netflix-style student wellness movie platform designed to enhance teachers' and counselors' fidelity in delivering Tier 1 student wellness instruction to PreK-12 students.
• The company merges cinema and pedagogy to make social-emotional learning highly engaging and relatable for students.
• moozoom is backed by investors such as Amplify Capital, Telus, Fondaction, and Desjardins.

Company Specialties:

• Social-emotional learning (SEL) movies
• Student wellness education
• EdTech platform development

Company Website: moozoomapp.com

ASSUMPTION: moozoom's unique approach to EdTech and its focus on mental health and wellness make it an attractive opportunity for candidates passionate about education and social impact.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Fully remote, with flexible work hours and a focus on results and productivity.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands.
• Opportunities to learn and develop skills in various aspects of digital marketing and EdTech.

ASSUMPTION: This role offers a unique blend of creative and analytical work, with ample opportunities for growth and learning in the EdTech industry.

🌍 Location & Work Environment

Office Type: Fully remote, with headquarters in Montreal, Quebec, Canada

Office Location(s): Montreal, Quebec, Canada; New York, New York, USA

Geographic Context:

• Montreal is a multicultural city with a vibrant tech scene and a high quality of life.
• Quebec is a primarily French-speaking province, with English widely spoken in the tech industry.
• The time zone is Eastern Standard Time (EST), which may require some flexibility for collaboration with team members in different time zones.

Work Schedule: Flexible work hours, with a focus on results and productivity.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from anywhere, with the added benefit of being part of a dynamic, international team.

💼 Interview & Application Insights

Typical Process:

• Short video and CV: Send your CV, as well as a short video describing who you are and why you should be the person they are looking for.
• Initial Interview: If selected, this is where you and they get to know each other better.
• Mini project: Moving forward at this stage of the hiring process, they will distribute a mini project that will allow you to show how good you are.
• Final interview: They’re getting there. You made it so far, and it’s now the moment where you get to meet other people of the team.
• Offer: They send you an offer tailored to convince you to join their team.
• Take off: This is the day you start changing the world with them.

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and content creation skills
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for education and mental health.
• Prepare a compelling short video that showcases your personality and enthusiasm for the role.
• Be ready to discuss your approach to data-driven marketing and your ability to optimize campaigns for better ROI.

ATS Keywords: Digital Marketing, Email Marketing, Campaign Management, Data Analysis, Content Creation, Social Media Management, SEO, Market Research, Lead Generation, User Acquisition, User Retention, Creative Writing, Analytical Skills, Collaboration, Communication, Education, Mental Health, EdTech

ASSUMPTION: The hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Integrity
• Growth

Work Style:

• Results-driven
• Data-informed
• Creative and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about education and mental health, and eager to make a positive impact?
• Do you possess strong analytical skills and a data-driven mindset?
• Are you comfortable working remotely and collaborating with a diverse, international team?

ASSUMPTION: moozoom values candidates who are passionate about their mission, results-driven, and eager to learn and grow in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Adapting to a fast-paced, growing startup environment with evolving priorities.
• Working remotely and collaborating with a distributed team across different time zones.
• Balancing creative and analytical aspects of the role, with a focus on driving results.

ASSUMPTION: These challenges are inherent to the role and the company's growth stage, and successful candidates will be able to adapt and thrive in this environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position offers a unique focus on EdTech and mental health, with a strong emphasis on data-driven decision-making.
• In the EdTech industry, moozoom's innovative approach to social-emotional learning sets it apart from other companies.
• Career progression in this role may involve growing into a leadership position as the company expands, with opportunities to learn and develop skills in various aspects of digital marketing and EdTech.

ASSUMPTION: This role offers a unique blend of creative and analytical work, with ample opportunities for growth and learning in the EdTech industry.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive user engagement and retention.
• Conducting market research to identify trends and opportunities in the EdTech sector and presenting findings to the marketing team.
• Collaborating with the content team to create engaging blog articles and other SEO-related initiatives to improve organic reach and drive traffic to the platform.

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in digital marketing, with a focus on driving results and making a positive impact on the company's growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does moozoom support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does moozoom approach work-life balance, especially in a fully remote work environment?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for education and mental health.
• Prepare a compelling short video that showcases your personality and enthusiasm for the role.
• Be ready to discuss your approach to data-driven marketing and your ability to optimize campaigns for better ROI.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.