Digital Growth Marketing Senior Associate

📌 Core Information

🔹 Job Title: Digital Growth Marketing Senior Associate

🔹 Company: DraftKings Inc.

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing digital media buying strategies across digital channels for our products.
• Launching & optimizing new user acquisition campaigns across digital channels to meet larger team goals, KPIs, and results.
• Identifying and executing A/B tests to draw insights critical for growth and optimization.
• Conceptualizing new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Coordinating cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyzing campaign performance for cross-functional stakeholders and collaborating with our Marketing Analytics team for insights & next steps.
• Leading day-to-day communication with external agency and ad partners

ASSUMPTION: This role requires a strong background in digital marketing and a solid understanding of ad inventory, ad platforms, and best practices when actively buying media. The ideal candidate will be well-organized, detail-oriented, and able to work on multiple projects simultaneously under challenging time constraints.

📋 Key Responsibilities

✅ Develop digital media buying strategies across digital channels for our products.

✅ Launch & optimize new user acquisition campaigns across digital channels to meet larger team goals, KPIs, and results.

✅ Identify and execute A/B tests to draw insights critical for growth and optimization.

✅ Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.

✅ Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.

✅ Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.

✅ Lead day-to-day communication with external agency and ad partners

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and external partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field

Experience: At least 2 years of experience with digital marketing.

Required Skills:

• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices when actively buying media.
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.

Preferred Skills:

• A passion for sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar and tentpole moments

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the need to communicate effectively with various teams and external partners.

💰 Compensation & Benefits

Salary Range: 70,400.00 USD - 88,000.00 USD per year

Benefits:

• Bonus
• Equity

Working Hours: Full-time, with potential for unconventional hours around sports calendar and tentpole moments

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: DraftKings Inc. operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.

Company Size: DraftKings Inc. has 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: DraftKings Inc. was founded in 2012 and has since grown to become a publicly traded company (NASDAQ: DKNG).

Company Description:

• DraftKings Inc. is committed to responsibly creating the world’s favorite games and betting experiences.
• The company believes in the power and impact that comes from innovation, collaboration, and a winning culture.
• DraftKings Inc. offers a strong and dedicated global team of 4,000+ teammates driven to achieve great things.

Company Specialties:

• Fantasy Sports
• Web Based Software Engineering
• Gaming
• Sports Betting
• Analytics
• Engineering
• iGaming
• Casino
• SRE and DevOps

Company Website: careers.draftkings.com

ASSUMPTION: As a regulated gaming company, applicants may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. The company will guide applicants through this process if relevant to their role.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to grow their career in a fast-paced, dynamic environment.

Reporting Structure: The Digital Growth Marketing Senior Associate will report to the Growth Marketing team and collaborate with various internal teams and external partners.

Work Arrangement: This role is on-site, with potential for unconventional hours around sports calendar and tentpole moments.

Growth Opportunities:

• Working in a fast-paced environment with high levels of autonomy and cross-functional collaboration.
• Potential to gain experience in a wide range of marketing channels and campaigns.
• Opportunities to work on high-impact projects and contribute to the company's growth and success.

ASSUMPTION: The company's agile and transparent work environment, along with its commitment to employee growth, provides ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: DraftKings Inc. has multiple office locations, with the primary headquarters in Boston, MA.

Office Location(s): 222 Berkeley St, 5th Floor, Boston, Massachusetts 02116, US

Geographic Context:

• Boston, MA, is a vibrant city with a rich history and a thriving tech industry.
• The city offers a diverse range of cultural attractions, sports teams, and outdoor activities.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with potential for unconventional hours around sports calendar and tentpole moments

ASSUMPTION: The work environment at DraftKings Inc. is fast-paced, dynamic, and collaborative, with a strong focus on innovation and responsible gaming.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Growth Marketing team
• Final interview with the Director of Growth Marketing

Key Assessment Areas:

• Digital marketing expertise and experience
• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with digital media buying, A/B testing, and campaign optimization.
• Demonstrate your passion for sports and gaming, if applicable.

ATS Keywords: Digital Media Buying, User Acquisition, A/B Testing, Campaign Optimization, Creative Collaboration, Marketing Analytics, Ad Platforms, Attention to Detail, Project Management, Sports Knowledge

ASSUMPTION: The application process at DraftKings Inc. is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Ad platforms (e.g., Google Ads, Facebook Ads, etc.)
• Analytics tools (e.g., Google Analytics, Mixpanel, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Integrity
• Collaboration
• Innovation
• Winning culture

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with various teams and external partners?
• Do you have a strong attention to detail and the ability to manage multiple projects simultaneously?
• Are you passionate about sports and gaming?

ASSUMPTION: DraftKings Inc. values candidates who are responsible, innovative, and committed to working collaboratively in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role requires working unconventional hours around sports calendar and tentpole moments.
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations.
• The role involves a high degree of cross-functional collaboration, which may require strong communication and project management skills.
• The company operates in a regulated industry, which may require applicants to obtain a gaming license as a condition of employment.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for professional growth and development in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or a Growth Marketing Manager, but with a stronger focus on digital media buying and campaign optimization.
• Unlike some marketing roles, this position requires a solid understanding of ad inventory, ad platforms, and best practices when actively buying media.
• Career progression in this role could lead to positions such as Senior Marketing Manager, Director of Marketing, or other leadership roles within the Growth Marketing team or the broader Marketing organization.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on digital media buying and campaign optimization sets it apart and provides opportunities for specialization and growth within the marketing field.

📝 Sample Projects

• Developing and executing a digital media buying strategy for a new product launch.
• Optimizing user acquisition campaigns across multiple digital channels to meet KPIs and drive results.
• Conducting A/B tests to identify and implement improvements in campaign performance and user engagement.

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Growth Marketing Senior Associate may work on, highlighting the role's focus on digital media buying, campaign optimization, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Digital Growth Marketing Senior Associate in this role?
• How does the Growth Marketing team collaborate with other internal teams and external partners to develop and execute marketing campaigns?
• What opportunities are there for professional growth and development within the Growth Marketing team and the broader Marketing organization?
• How does the company support work-life balance for employees working unconventional hours around sports calendar and tentpole moments?
• What is the company's approach to responsible gaming, and how does this role contribute to that commitment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://draftkings.wd1.myworkdayjobs.com/DraftKings/job/Boston-MA/Digital-Growth-Marketing-Senior-Associate_JR11290-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching the company, its products, and its commitment to responsible gaming.
• If applicable, be prepared to discuss your passion for sports and gaming and how it drives your interest in this role.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.