Digital Leads (Paid Ads, SEO and Socials)

📌 Core Information

🔹 Job Title: Digital Leads (Paid Ads, SEO and Socials)

🔹 Company: AvantePH Staffing and Consultancy Inc.

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (100% remote setup)

🚀 Job Overview

Key aspects of this role include:

• Strategic and executional duties across SEO, Paid Media, and Social Media channels
• Hands-on campaign management and cross-functional leadership
• Contribution to high-level pitches and digital initiatives for clients in various sectors
• Mentoring team members and ensuring client-ready execution

ASSUMPTION: This role requires a well-rounded digital marketing professional with experience in multiple channels to lead campaigns and teams effectively.

📋 Key Responsibilities

✅ SEO Lead:

• Plan and execute comprehensive SEO strategies (on-page, off-page, and technical SEO)
• Conduct keyword research, content optimization, and website audits
• Implement SEO best practices in collaboration with content and dev teams
• Monitor rankings and traffic using analytics tools (e.g., Google Analytics, SEMrush)
• Stay updated on algorithm changes and apply insights to improve performance

✅ Social Media Lead:

• Develop and implement organic and paid social media strategies across platforms
• Oversee campaign planning, A/B testing, performance analysis, and reporting
• Align social strategies with brand goals and audience insights
• Mentor team members, manage onboarding, and ensure client-ready execution
• Represent the social media team in pitches and external meetings

✅ Paid Ads / Media Buying Lead:

• Create and manage campaigns across Google Ads, SEM, Display, Programmatic, and DV360
• Perform keyword targeting, ad copy creation, bid management, and audience segmentation
• Optimize campaigns to improve ROAS, CTR, and other KPIs
• Develop and execute video and display ad campaigns for maximum reach and engagement

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving results and mentoring team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in SEO, Paid Ads, or Social Media (at least 3-5 years in a lead role)

Required Skills:

• Strong knowledge of tools like Google Ads, Meta Ads Manager, DV360, SEMrush, Google Analytics, Data Studio, etc.
• Excellent communication and leadership skills, with the ability to mentor and manage digital teams
• Up-to-date with digital marketing trends, platform updates, and industry innovations

Preferred Skills:

• Experience in client management and pitching
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in multiple digital marketing channels and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 100,000 per month (Based on experience and performance)

Benefits:

• 100% remote setup with flexible working hours
• Diverse client portfolio across digital, retail, and IT industries
• Career growth in a collaborative and innovation-driven environment
• Competitive compensation based on experience and performance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for mid-senior level digital marketing roles in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: AvantePH specializes in staffing solutions, business process assistance, language services, legal and visa consultancy, social media marketing, and outsourcing. They cater to clients in various industries, including digital, retail, and IT.

Company Size: AvantePH is a small company with 2-10 employees, offering a close-knit and collaborative work environment.

Founded: AvantePH was founded in 2024, making it a relatively new but rapidly growing company.

Company Description:

• AvantePH offers a comprehensive suite of services, tailoring solutions to clients' unique needs
• The company prides itself on its dynamic approach, ensuring innovative and effective solutions
• AvantePH caters to both local and international clients, driving success in the Philippine market and beyond

Company Specialties:

• Staffing solutions
• Business process assistance
• Language services
• Legal and visa consultancy
• Social media marketing
• Outsourcing solutions

Company Website: https://www.avanteph.com/

ASSUMPTION: AvantePH's diverse service offerings and client base provide opportunities for candidates to gain experience in multiple areas and work on varied projects.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role may report directly to the company's leadership or manage a small team of digital marketing specialists

Work Arrangement: 100% remote setup with flexible working hours

Growth Opportunities:

• Expanding responsibilities based on performance and client needs
• Potential to lead larger teams or take on more strategic initiatives
• Career progression within AvantePH's diverse service offerings

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, attracting candidates who value autonomy and independence.

🌍 Location & Work Environment

Office Type: Remote (100% remote setup)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its beautiful beaches, rich biodiversity, and friendly people

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment allows for a more relaxed dress code and reduced commuting time, enabling candidates to focus on their work and personal lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or leadership team

Key Assessment Areas:

• Digital marketing expertise and experience
• Leadership and mentoring skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with AvantePH's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on SEO, Paid Ads, and Social Media campaigns
• Tailor your cover letter to demonstrate your understanding of the role and AvantePH's unique offerings
• Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills

ATS Keywords: SEO, Paid Ads, Social Media, Campaign Management, Keyword Research, Content Optimization, Website Audits, Analytics Tools, Performance Analysis, Mentoring, Client Management, Ad Copy Creation, Bid Management, Audience Segmentation, Digital Marketing Trends, Leadership

ASSUMPTION: AvantePH uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• DV360
• SEMrush
• Google Analytics
• Google Data Studio
• Social media platforms (Meta, LinkedIn, TikTok, etc.)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are widely used in digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Empower: AvantePH values empowering its employees and clients to reach their full potential
• Engage: The company fosters a collaborative and engaging work environment
• Elevate: AvantePH strives to elevate its services, clients, and employees through continuous improvement and innovation

Work Style:

• Autonomous: Employees are expected to manage their time and workload independently
• Collaborative: AvantePH encourages teamwork and cross-functional collaboration
• Adaptable: The company values employees who can quickly adapt to changes and new challenges

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the autonomy it provides?
• Are you comfortable managing and mentoring team members, even in a virtual setting?
• Do you align with AvantePH's core values of empowering, engaging, and elevating?

ASSUMPTION: Candidates who are self-motivated, collaborative, and adaptable will be most successful in AvantePH's remote work environment.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with the fast-paced nature of digital marketing and platform updates
• Balancing strategic planning and hands-on execution
• Ensuring client-ready execution and managing client expectations

ASSUMPTION: The diverse nature of the role and the fast-paced digital marketing industry can present unique challenges, requiring candidates to be adaptable and proactive.

📈 Similar Roles Comparison

• This role is similar to Digital Marketing Managers or Digital Marketing Specialists, but with a focus on leading campaigns across multiple channels
• Unlike other digital marketing roles, this position requires a balance of strategic planning and hands-on execution
• Career progression may involve taking on more strategic initiatives or leading larger teams

ASSUMPTION: Candidates with experience in similar roles or a strong background in digital marketing will find this position appealing and relevant to their career goals.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for an e-commerce client, resulting in a 30% increase in organic traffic
• Managing a paid social media campaign for a B2B client, generating a 25% increase in leads and a 15% reduction in cost per acquisition
• Optimizing a Google Ads campaign for a retail client, improving ROAS by 20% and increasing conversions by 18%

ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of the role, showcasing the impact a successful candidate can make on AvantePH's clients.

❓ Key Questions to Ask During Interview

• How does AvantePH support the professional development of its employees?
• Can you describe the team structure and how this role fits within it?
• How does AvantePH ensure a positive work-life balance for its remote employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does AvantePH measure success for this position, and what key performance indicators (KPIs) will I be responsible for?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about AvantePH.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in SEO, Paid Ads, and Social Media campaigns
• Write a compelling cover letter that demonstrates your understanding of the role and AvantePH's unique offerings
• Prepare for the interview by researching AvantePH's services and values, and practicing your responses to common digital marketing and leadership questions
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.